Core Viewpoint - Emma Grede, co-founder of Skims and CEO of Good American, emphasizes the importance of understanding and utilizing artificial intelligence (AI) in business, highlighting her journey from using AI merely as a search engine to recognizing its potential for strategic decision-making [2][3][8]. Group 1: Background and Achievements - Emma Grede is a self-made millionaire and a prominent entrepreneur known for her role in the $4 billion shapewear brand Skims and the successful denim brand Good American, which generated $1 million in sales on its first day [2]. - Grede has redefined inclusivity in retail and became the first Black female investor on "Shark Tank" [2]. Group 2: AI Utilization and Learning - Grede initially relied on her employees to use AI tools, treating them as search engines, but recognized the need to enhance her own understanding of AI after discussions with Mark Cuban [3][5]. - She has started exploring AI courses at Wharton and Harvard to improve her skills, acknowledging that her previous approach to AI was limited [3][4]. Group 3: Impact of AI on Business - Grede implemented cash rewards for employees using AI, which significantly changed the office atmosphere and work methods, particularly among marketing and finance teams [4][5]. - Despite her high efficiency, Grede believes AI can help optimize decision-making processes rather than just increase productivity [7][8]. Group 4: Industry Perspective - Mark Cuban warns entrepreneurs about the necessity of adopting AI, comparing it to past resistance to computers and the internet, suggesting that understanding AI is akin to having a team of business professors [9].