Core Viewpoint - In the first half of 2025, the company experienced a significant decline in both revenue and net profit, primarily due to challenges in the white liquor market and a competitive environment affecting sales performance [2][3][10]. Financial Performance - The company reported a total revenue of 4.593 billion yuan, a decrease of 1.094 billion yuan, representing a decline of 19.24% year-on-year [2][10]. - The net profit attributable to shareholders was 173 million yuan, down by 250 million yuan, marking a decline of 59.09% compared to the same period last year [2][10]. - The second quarter of 2025 saw a single-quarter revenue of 1.334 billion yuan, a year-on-year decrease of 18.12%, and a net profit of -109 million yuan, reflecting a dramatic decline of 290.89% [10]. Business Segments - The white liquor segment accounted for 78.51% of total revenue, generating 3.606 billion yuan, while the pork business contributed 19.36% with 889 million yuan in revenue, remaining stable year-on-year [2][10]. - The white liquor business faced a downturn due to reduced sales volume amid industry adjustments, impacting overall revenue and profit levels [3]. - The pork business implemented a strategy focused on brand building and enhancing the supply chain, resulting in a reduction in losses during the reporting period [4]. Strategic Initiatives - The company adopted a "1-2-12-3+" marketing strategy for its white liquor segment, focusing on product innovation, marketing innovation, and brand expansion to attract younger consumers [5]. - Efforts included upgrading product formulas, enhancing brand visibility, and integrating cultural tourism into marketing strategies [5][6]. - The pork segment plans to improve product freshness, enhance brand marketing, and expand sales channels to increase market share [8]. Future Outlook - The company is exploring digital marketing innovations and partnerships with third-party platforms to enhance brand exposure and sales [6][7]. - The breeding segment showed improvement with slight revenue growth and profitability during the reporting period [9].