Group 1 - The cultural and tourism market in Heilongjiang Province showed strong performance during the New Year holiday, with a total of 8.637 million visitors and total spending of 9.16 billion yuan, with 25.7% of visitors coming from outside the province [2] - Various regions in the province launched distinctive cultural and tourism activities centered around "ice and snow," significantly enhancing market vitality, with Harbin Ice Snow World achieving record visitor numbers on New Year's Eve [3] - A diverse range of tourism routes were introduced, including themes like ice sports, wellness, ecological sightseeing, and cultural experiences, attracting a large number of tourists [5] Group 2 - Consumer promotion measures proved effective, with various locations offering coupons, ticket discounts, and unique events to stimulate cultural and tourism consumption [5] - Events such as the "Aurora Feast" in Mohe's Beiji Village highlighted regional charm and contributed to the overall appeal of the tourism offerings [5]