中新网湖州2月20日电(胡丰盛 宋豪亮 梅秋霞)今年春节，浙江南浔乡村文旅热度高涨，从联合国最佳旅 游乡村荻港到新开园的浔梦息塘牡丹园，游客量持续走高，消费活力十足。 走进荻港村，NPC卖货郎手摇拨浪鼓全域巡游，舞龙舞狮队伍穿梭在状元福街。非遗体验区、美食摊位 前游客络绎不绝，处处洋溢着热闹的新春氛围。"既能拓福字、看巡演，还能坐游船逛水乡，一家人都 玩得特别尽兴。"来自杭州的游客李女士带着家人打卡后连连称赞。 今年荻港村新春活动新意十足，在保留写春联、拓福字、非遗糖画等传统年俗基础上，全新IP荻小桑、 荻小鱼亮相，成为新晋"网红"；精心打造的状元水上游线将各大景点串联成水上年味长廊。 人气爆棚带动乡村消费迎来"开门红"，土特产摊位前，桑基鱼塘生态鱼、手工鱼干、桑果糕等本地农特 产品备受青睐。"这两天游客特别多，货品不够卖，一天能卖上千块。"在美食街区域，村民王阿姨忙着 打包货品。景区内的餐饮、文创店铺也生意火爆，形成"旅游引流、消费增收"的良性循环。 "我们要擦亮联合国最佳旅游乡村金名片，既让游客感受到浓郁的传统年味，又能实现社会效益与经济 效益双丰收。"和孚镇文旅条线负责人表示，未来将以创新元素激活文旅活 ...

Core Objectives - The city of Heze aims to establish a "one core, two zones, one belt" cultural tourism framework, focusing on the World Peony Cultural Tourism Core Area, leisure vacation destinations at the junction of Shandong, Jiangsu, Henan, and Anhui provinces, and the Water Margin cultural tourism destination [2] - The city plans to leverage six major resources: Peony, Water Margin, Yellow River, Red Culture, Agricultural Culture, and Ancestral Culture to create unique competitive advantages [2] Economic Impact - During the peony viewing season, Douyin hotel and travel orders increased by 164% month-on-month, with sales revenue rising by 213% [2] - The Water Margin-themed scenic area received over 3.6 million visitors annually [2] - The Yellow River cultural heritage projects include 74 items, with four 4A-level scenic spots [2] Rural Revitalization - The cultural tourism industry is being utilized to empower rural revitalization through a "policy + project + brand + consumption" approach, activating rural tourism potential [3] - The city has developed 10 rural tourism routes and 43 scenic villages, creating nearly ten characteristic industrial clusters with an annual output value exceeding 30 billion [3] - The Gongyi fine brush peony painting industry employs 20,000 artists, producing 1.5 million works annually, with a projected comprehensive output value of 4.5 billion by 2024 [3] Peony IP Development - Heze has established a "festival + scenic area + cultural creation" development model, with the 34th Peony Festival featuring over 20 high-quality activities and a 34.3% increase in visitors to seven peony gardens [4] - The peony industry has developed over 260 deep-processing products, generating an annual output value of 13 billion [4] - The city has seen a 167% increase in popularity during the May Day holiday, ranking among the top four niche cities in the country [4] Future Vision - Heze recognizes the need to improve resource conversion, enterprise capability, and industry chain integration [6] - The city plans to implement four major actions: enhancing consumption quality, promoting intangible cultural heritage products, upgrading services, and creating a comprehensive media promotion network [6] - The goal is to achieve 35 million annual visitors and over 40 billion in tourism revenue by the end of the 14th Five-Year Plan, transforming from a cultural resource city to a strong cultural tourism city [6]