Core Objectives - The city of Heze aims to establish a "one core, two zones, one belt" cultural tourism framework, focusing on the World Peony Cultural Tourism Core Area, leisure vacation destinations at the junction of Shandong, Jiangsu, Henan, and Anhui provinces, and the Water Margin cultural tourism destination [2] - The city plans to leverage six major resources: Peony, Water Margin, Yellow River, Red Culture, Agricultural Culture, and Ancestral Culture to create unique competitive advantages [2] Economic Impact - During the peony viewing season, Douyin hotel and travel orders increased by 164% month-on-month, with sales revenue rising by 213% [2] - The Water Margin-themed scenic area received over 3.6 million visitors annually [2] - The Yellow River cultural heritage projects include 74 items, with four 4A-level scenic spots [2] Rural Revitalization - The cultural tourism industry is being utilized to empower rural revitalization through a "policy + project + brand + consumption" approach, activating rural tourism potential [3] - The city has developed 10 rural tourism routes and 43 scenic villages, creating nearly ten characteristic industrial clusters with an annual output value exceeding 30 billion [3] - The Gongyi fine brush peony painting industry employs 20,000 artists, producing 1.5 million works annually, with a projected comprehensive output value of 4.5 billion by 2024 [3] Peony IP Development - Heze has established a "festival + scenic area + cultural creation" development model, with the 34th Peony Festival featuring over 20 high-quality activities and a 34.3% increase in visitors to seven peony gardens [4] - The peony industry has developed over 260 deep-processing products, generating an annual output value of 13 billion [4] - The city has seen a 167% increase in popularity during the May Day holiday, ranking among the top four niche cities in the country [4] Future Vision - Heze recognizes the need to improve resource conversion, enterprise capability, and industry chain integration [6] - The city plans to implement four major actions: enhancing consumption quality, promoting intangible cultural heritage products, upgrading services, and creating a comprehensive media promotion network [6] - The goal is to achieve 35 million annual visitors and over 40 billion in tourism revenue by the end of the 14th Five-Year Plan, transforming from a cultural resource city to a strong cultural tourism city [6]