Core Viewpoint - The tourism and cultural activities in Zhejiang's Nanxun district have seen a significant increase in popularity during the Spring Festival, with various new attractions and events driving high visitor numbers and consumer spending [1][2]. Group 1: Tourism and Visitor Experience - The village of Ogan has introduced innovative activities during the Spring Festival, combining traditional customs with new elements, such as the introduction of new IP characters and a waterway tour connecting major attractions [1][2]. - The newly opened Xunmeng Xitang Peony Garden has attracted numerous visitors, showcasing 3,000 blooming peonies, enhancing the local tourism experience [2][4]. - Visitors have expressed delight in the vibrant atmosphere and the variety of activities available, including traditional crafts and food stalls, contributing to a festive environment [1][4]. Group 2: Economic Impact and Local Business - The surge in tourism has led to a "red start" for local consumption, with local products like ecological fish and handmade snacks seeing high demand, resulting in significant sales for vendors [1]. - The local tourism strategy aims to enhance both social and economic benefits, focusing on innovative elements to boost the cultural tourism sector's quality and visibility [2]. - The successful integration of tourism and local commerce has created a positive cycle of increased visitor numbers and revenue for local businesses [1].

Core Objectives - The city of Heze aims to establish a "one core, two zones, one belt" cultural tourism framework, focusing on the World Peony Cultural Tourism Core Area, leisure vacation destinations at the junction of Shandong, Jiangsu, Henan, and Anhui provinces, and the Water Margin cultural tourism destination [2] - The city plans to leverage six major resources: Peony, Water Margin, Yellow River, Red Culture, Agricultural Culture, and Ancestral Culture to create unique competitive advantages [2] Economic Impact - During the peony viewing season, Douyin hotel and travel orders increased by 164% month-on-month, with sales revenue rising by 213% [2] - The Water Margin-themed scenic area received over 3.6 million visitors annually [2] - The Yellow River cultural heritage projects include 74 items, with four 4A-level scenic spots [2] Rural Revitalization - The cultural tourism industry is being utilized to empower rural revitalization through a "policy + project + brand + consumption" approach, activating rural tourism potential [3] - The city has developed 10 rural tourism routes and 43 scenic villages, creating nearly ten characteristic industrial clusters with an annual output value exceeding 30 billion [3] - The Gongyi fine brush peony painting industry employs 20,000 artists, producing 1.5 million works annually, with a projected comprehensive output value of 4.5 billion by 2024 [3] Peony IP Development - Heze has established a "festival + scenic area + cultural creation" development model, with the 34th Peony Festival featuring over 20 high-quality activities and a 34.3% increase in visitors to seven peony gardens [4] - The peony industry has developed over 260 deep-processing products, generating an annual output value of 13 billion [4] - The city has seen a 167% increase in popularity during the May Day holiday, ranking among the top four niche cities in the country [4] Future Vision - Heze recognizes the need to improve resource conversion, enterprise capability, and industry chain integration [6] - The city plans to implement four major actions: enhancing consumption quality, promoting intangible cultural heritage products, upgrading services, and creating a comprehensive media promotion network [6] - The goal is to achieve 35 million annual visitors and over 40 billion in tourism revenue by the end of the 14th Five-Year Plan, transforming from a cultural resource city to a strong cultural tourism city [6]