中新网湖州2月20日电(胡丰盛 宋豪亮 梅秋霞)今年春节，浙江南浔乡村文旅热度高涨，从联合国最佳旅 游乡村荻港到新开园的浔梦息塘牡丹园，游客量持续走高，消费活力十足。 走进荻港村，NPC卖货郎手摇拨浪鼓全域巡游，舞龙舞狮队伍穿梭在状元福街。非遗体验区、美食摊位 前游客络绎不绝，处处洋溢着热闹的新春氛围。"既能拓福字、看巡演，还能坐游船逛水乡，一家人都 玩得特别尽兴。"来自杭州的游客李女士带着家人打卡后连连称赞。 今年荻港村新春活动新意十足，在保留写春联、拓福字、非遗糖画等传统年俗基础上，全新IP荻小桑、 荻小鱼亮相，成为新晋"网红"；精心打造的状元水上游线将各大景点串联成水上年味长廊。 人气爆棚带动乡村消费迎来"开门红"，土特产摊位前，桑基鱼塘生态鱼、手工鱼干、桑果糕等本地农特 产品备受青睐。"这两天游客特别多，货品不够卖，一天能卖上千块。"在美食街区域，村民王阿姨忙着 打包货品。景区内的餐饮、文创店铺也生意火爆，形成"旅游引流、消费增收"的良性循环。 "我们要擦亮联合国最佳旅游乡村金名片，既让游客感受到浓郁的传统年味，又能实现社会效益与经济 效益双丰收。"和孚镇文旅条线负责人表示，未来将以创新元素激活文旅活 ...

Core Insights - The article highlights the increasing popularity of the Diaoyuan Ancient Village in Jizhou District, Jiangxi Province, during the National Day and Mid-Autumn Festival holidays, attracting a significant number of tourists through diverse experiences [1][3]. Group 1: Tourist Experience - Visitors engaged in various activities such as rice harvesting and fishing, which provided them with a deeper appreciation for agricultural labor [3][5]. - The village features a "Song Tide Market" with over ten specialty stalls, offering traditional snacks and crafts, enhancing the cultural experience for tourists [5][7]. - Evening entertainment included performances like traditional rock music and Sichuan opera, creating a unique blend of tradition and modernity for visitors [5][7]. Group 2: Visitor Statistics - Since mid-September, local accommodations have been fully booked, with an average daily visitor count exceeding 7,000 during the holiday period [7]. - The rise in popularity of the village is attributed to a collaborative model involving government leadership, market operations, and community participation [7]. Group 3: Development Strategy - The Jizhou District has implemented a restoration strategy focused on minimal intervention to revitalize the ancient village, which was previously at risk of disappearing [7]. - Future plans include continuing to explore the integration of traditional preservation with innovative experiences to enhance cultural vitality and attract more visitors [7].