Core Viewpoint - The company's 1H25 performance met expectations, with a 7% increase in revenue to 6.8 billion and a 6% increase in profit to 910 million, indicating strong growth in the running and children's categories [1][3] Financial Performance - Revenue from continuing operations increased by 7% to 6.8 billion, while profit rose by 6% to 910 million, or a 21% increase when excluding losses from divested businesses in 1H24 [1] - The company declared an interim dividend of 0.18 HKD per share, corresponding to a payout ratio of approximately 50% [1] - Gross margin slightly decreased by 0.1 percentage points, with the main brand's gross margin down by 0.3 percentage points due to increased competition in online channels and a higher proportion of children's business [3] Brand Performance - The main brand's revenue grew by 5% to 6.1 billion, with children's products outperforming adult categories and online sales achieving double-digit growth, contributing over 30% to main brand revenue [1] - The professional sports segment (Saucony and Merrell) saw a 33% revenue increase to 790 million, contributing 11% to total revenue [2] Strategic Initiatives - The company is focusing on optimizing channels and accelerating the layout of shopping centers and outlet channels, closing a net of 22 adult stores and 20 children's stores in the first half of the year [1] - Management plans to gradually increase investment in Merrell by 2026/27, focusing on core products in outdoor activities [2] Inventory and Cost Management - Inventory turnover days increased by 23 days to 91 days due to pre-stocking for the marathon season and new store openings for Saucony [3] - Selling expenses increased by 1.5 percentage points, primarily due to rising platform fees and logistics costs associated with online business [3] Future Outlook - The company maintains guidance for full-year revenue growth and a net profit increase of over 10% [3] - Sales performance in July showed improvement, but August remains uncertain [3] Valuation - The EPS forecast for 2025/26 remains unchanged at 0.50/0.55 HKD, with the current stock price corresponding to 11/10 times the 2025/26 P/E ratio [3] - The target price has been raised by 5% to 7.23 HKD, reflecting a 13 times 2025 P/E ratio and an 18% upside potential [3]