当夜幕降临，绣湖广场的"六义"文化主题灯光秀准时亮起。以节义、忠义、孝义、仁义、侠义、信义为篇章 的光影故事，在古典建筑幕墙上流转，将"义乌精神"转化为可视体验。灯光秀散场后，人潮又汇入宾王夜市 与稠州北路的美食星河，在热门的贝迪餐厅门外，等待品尝土耳其烤肉、阿拉伯烤饼的队伍蜿蜒数十米，空 气中混杂着孜然、咖啡与异国香料的味道。 "这条由春晚分会场衍生出的体验线路，让游客的足迹从单一的'采购动线'，拓展为一场触摸城市脉搏、感受 开放包容气质的深度旅程。"义乌市文广旅体局相关负责人季心怡表示，从"游市场"到"游城市"的转变，正是 义乌文旅融合战略精心培育的成果，对义乌而言，春晚分会场的落地不只是一场文艺盛宴，更是一次优化城 市品牌、催化文商旅深度融合的战略机遇。 "世界超市"的鲜明标签在奠定义乌商业地位的同时，也在某种程度上固化了外界对其"商贸城市"的认知。"今 年的春晚为义乌提供了一个契机，向世界生动展示其'有情有义'的文化内核与城市温度，从而将单一的'商贸 符号'系统性升级为有故事、有魅力、可体验的立体城市印象。"季心怡说。 浙江义乌佛堂古镇游人如织。王怿杰摄（中经视觉） 近期，中央广播电视总台《2026年 ...

Core Insights - The "Cool Summer, Enjoy Sanya" 2025 Cultural and Tourism Consumption Season has been launched, running from July to September, with nearly 970 cultural and tourism activities planned [2] - Over 10 million yuan in consumer subsidies will be distributed through various initiatives such as vouchers, ticket discounts, and package deals to enhance the experience for residents and tourists [2][3] - The event aims to create an immersive cultural experience, featuring diverse themes such as historical education, family activities, and cultural heritage [2] Group 1 - The consumption season is expected to stimulate the tourism market, with over 100 tourism enterprises offering summer discounts across various sectors including duty-free shopping, scenic spots, and hotels [3] - More than 600 unique tourism packages and nighttime economy promotions will be introduced during the event [3] - The event will also feature 26 large-scale sports and esports events to attract visitors and boost consumption [3] Group 2 - The collaboration between Sanya and surrounding areas like Baoting, Ledong, and Lingshui has resulted in the launch of three cross-regional tourism routes [2] - The initiative aims to promote regional cultural and tourism integration, allowing tourists to explore the unique landscapes of different cities [2] - A self-driving travel package worth nearly 1 million yuan will also be offered to enhance the travel experience [2]