特色精酿
Search documents
“文旅+消费”深度融合展活力
Sou Hu Cai Jing· 2025-10-06 15:29
Core Insights - The event "Golden Autumn Celebrates National Day and Builds Dreams for a New Journey" held from October 1 to 5 at the Rocket Farm showcased the integration of culture and tourism, attracting over 78,000 visitors and generating a total tourism revenue of 160 million yuan, highlighting the vibrant development of the cultural tourism economy in the region [1][3]. Group 1: Event Highlights - The event featured various activities including the "Rocket Cup" singing competition, talent show, automotive consumption season, agricultural product consumption season, and beer tasting, with a total of 74 automotive exhibition booths, 5 real estate booths, 12 building material booths, 136 agricultural product booths, and 10 food booths [3][5]. - During the event, the total consumption in tourism reached 33.61 million yuan, automotive sales amounted to 90.45 million yuan, real estate sales were 35.5 million yuan, and agricultural product sales totaled 560,000 yuan, contributing to a cumulative sales figure of 160 million yuan [3][5]. Group 2: Cultural Activities - The event included a variety of cultural performances such as acrobatics, high-wire acts, and a beer tasting experience featuring seven self-developed craft beers, which were recognized as "Star Brands" in the 2025 China Craft Beer Top 100 [5][7]. - A unique stone exhibition titled "Stone Rhythm and Heart: Poetic National Day" combined classic poetry with natural stone textures, attracting many visitors for photo opportunities [5][7]. Group 3: Community Engagement - The event also provided a health service area where 16 traditional Chinese medicine experts offered free consultations, including ear acupuncture and guasha experiences, which were well-received by the community [5][7]. - The activities enriched the cultural life of the local workforce and stimulated consumption, adding joy and warmth to the traditional holiday [7][9]. Group 4: Future Development - The local government aims to continue transforming cultural resources into economic development momentum, planning to create cultural festival brands that promote cultural life and foster new consumption hotspots, thereby supporting rural revitalization and high-quality regional economic development [9].