●兵团日报全媒体记者 兰玲玲 张雪凝 除夕夜，天山南北万家团圆，处处是喜庆祥和的节日气氛，兵团职工群众的年夜饭在鞭炮声中火热开 启。 为梦想奋斗，为幸福打拼，辛勤的汗水换来岁稔年丰。广大职工群众沉浸在收获的喜悦里，阖家共享年 夜饭，团圆桌上话丰年。 "小家"红红火火 "大家"蒸蒸日上 暮色渐浓，三师五〇团焰火四起，将天空点缀得流光溢彩，仿佛一幅绚丽的画卷在边疆的夜空中徐徐展 开。 在一连职工寇银芝的家里，圆桌上的年夜饭摆得满满当当。"辛苦了一年，咱一家四口过个欢乐团圆 年！"寇银芝举起一杯红酒，笑吟吟地说。 为了这桌年夜饭，寇银芝和丈夫提前一周就开始买菜备酒。年三十这天下午，她用自家养的"藏香猪"做 肉馅，带着两个女儿一起包饺子。当白胖的饺子从锅里浮起来，各色菜肴也端上了桌，一时间香气四 溢。 "党和国家政策好，咱老百姓的日子是芝麻开花节节高。"寇银芝说，"以往光知道种地，这两年尝试多 种经营，特别是搞养殖，虽然辛苦些，但收益好。2025年卖了40多只羊、50多头'藏香猪'，最远销到了 黑龙江，净挣8万多元。" 一年之计在于春，吃着年夜饭，一家人兴致勃勃地展望新年景。 "冬枣逐步打开了市场。今年咱的枣园继续施 ...

Core Viewpoint - The "2026 National Online New Year Goods Festival" is transforming traditional Chinese New Year shopping by expanding the concept of "New Year goods" beyond physical products to include lifestyle services and experiences, reflecting a shift towards higher quality living and personalized consumption [1][2][3] Group 1: Evolution of New Year Goods - The definition of "New Year goods" has broadened from traditional items like meat and sweets to include smart home appliances, cultural products, and services such as home cleaning and health consultations [1] - The festival showcases a variety of products from different regions, emphasizing the diversity of flavors and the integration of global elements through the "Silk Road E-commerce for the New Year" initiative [2] Group 2: Changes in Shopping Behavior - The traditional habit of stockpiling goods has shifted to a model of immediate purchasing, facilitated by advancements in e-commerce and logistics, allowing consumers to order items for instant delivery [2] - The convenience of instant retail has alleviated the anxiety of planning ahead, enabling consumers to enjoy a more relaxed shopping experience [2] Group 3: Experience Over Products - The festival not only offers a wide range of products but also immersive cultural experiences, such as traditional performances and interactive activities, transforming shopping into a family-oriented cultural event [3] - The integration of online purchasing with offline experiences creates a "micro-travel" atmosphere, enhancing the overall enjoyment of the New Year celebration [3]

Core Insights - Guiyang's New Year holiday theme "Cool Guiyang · Joyful Shopping · Welcoming the New Year" successfully stimulated consumer spending, with a reported 24.6% year-on-year increase in total consumption over the three-day holiday [1] - The city organized over 110 promotional activities across five major series, integrating commerce, culture, tourism, and sports to enhance consumer engagement [1] Consumption Growth - Significant growth was observed in major commercial districts, with Financial City recording a consumption of 429 million yuan, up 18.7% year-on-year; Zhonghua Road at 303 million yuan, up 22.6%; Huaguoyuan at 250 million yuan, up 22.6%; and the Train Station area at 234 million yuan, up 23% [2] - Nighttime consumption emerged as a new highlight, with various events attracting young people and enhancing the "cultural tourism + consumption" synergy, contributing to a vibrant New Year atmosphere [2] Nighttime Economy - The total nighttime consumption reached 723 million yuan, reflecting a 23.8% increase year-on-year, showcasing the city's dynamic commercial landscape [4] - During the New Year holiday, total consumption in the city amounted to 1.819 billion yuan (56.6% of total), with a year-on-year growth of 22.5%, while external consumption was 1.394 billion yuan (43.4%), growing by 26.3% [4] Overall Market Outlook - The successful integration of commercial activities and cultural events not only ignited consumer enthusiasm at the year's end but also laid a solid foundation for the sustained recovery and prosperity of the consumption market in 2026 [4]

Core Viewpoint - The "NICE Yancheng Winter Warm Consumption Season" is designed to invigorate the consumer market during the New Year and Spring Festival, featuring a series of promotional activities across the city to enhance the winter consumption experience for residents and tourists [1][3]. Group 1: Event Planning and Activities - The city has organized key consumption promotion activities such as the "2026 Yancheng Online New Year Goods Festival" and a provincial culinary competition, aiming to create a vibrant winter consumption atmosphere through various events and professional competitions [1][2]. - The "Wetland Cuisine: One County, One Table" food promotion activity is part of the winter consumption season, showcasing local culinary specialties and enhancing the overall consumer experience [1]. Group 2: Regional and Thematic Focus - Yancheng is developing a "One County, One Characteristic" consumption brand, with regions like Yandu and Yancheng Economic Development Zone focusing on automotive consumption and offering substantial consumption subsidies [2]. - Various regions are leveraging local tourism resources to create unique New Year activities, connecting scenic spots, shopping districts, and consumer chains to stimulate local spending [2]. Group 3: Cultural and Sports Integration - The winter cultural tourism season includes activities such as folk experiences, public performances, and intangible cultural heritage displays, enhancing the cultural consumption experience for residents [2]. - Sports events like long-distance running, dragon boat races, and cycling competitions will be integrated into the consumer experience, promoting a blend of sports, culture, and tourism [2]. Group 4: Collaborative Efforts - Multiple departments and local businesses are actively participating in the "NICE Yancheng Winter Warm Consumption Season," aiming to create a rich and fulfilling consumer experience that highlights the city's vitality and warmth [3].

Group 1 - The core theme for the New Year's holiday in Beijing is "Chiming of Bells and Drums, Colorful Journey," aimed at boosting the holiday consumption market through new scenes and spaces [1] - Nearly 100 cinemas in Beijing extended their operating hours, with over 10 key cinemas offering overnight screenings, and the launch of 12 "new cinema spaces" to enhance regional consumption [1] - The integration of cultural activities and commercial offerings, such as "one ticket multiple benefits" promotions, effectively stimulated local consumer spending [1] Group 2 - During the holiday period, 49 "Colorful New Year Concerts" and over 800 commercial performances were held, igniting artistic enthusiasm across the city [3] - Various shopping districts organized themed parties and extended their operating hours to activate the nighttime economy, contributing to a vibrant festive atmosphere [3] - Beijing welcomed over 8 million tourists during the New Year, achieving a total tourism expenditure of 10.97 billion yuan, setting a new record for the holiday [3] Group 3 - Beijing's approach of combining "culture + commerce" and "cultural tourism + consumption" through a comprehensive linkage model has effectively driven supply and demand, adding new economic vitality to traditional festivals [5]

Group 1: Core Insights - The media reports highlight Xi'an's multi-faceted development, emphasizing cultural empowerment to expand consumer space and create a vibrant consumption landscape [2][4][5] - Xi'an is integrating "culture and tourism" to enhance consumer experiences, showcasing a positive cycle where cultural experiences stimulate consumer enthusiasm [2][4] - The city is focusing on innovative expressions of traditional culture, such as the promotion of Tang poetry and the revitalization of local arts like Qin opera, to attract visitors and enhance cultural appeal [4][5] Group 2: Consumer Activity - The opening of duty-free shops in Xi'an marks a significant upgrade in the city's consumer landscape, reflecting a shift towards higher-quality consumption experiences [2][3] - Various cultural and tourism activities, including Hanfu photography and themed night tours, are designed to immerse visitors in Xi'an's rich cultural heritage [2][4] Group 3: Cultural Innovation - Xi'an aims to create a "Tang Poetry Capital" brand by integrating cultural resources and enhancing market offerings through innovative measures [4] - The city is actively promoting its cultural assets through events and exhibitions, such as the "Silk Road Cultural Heritage" art exhibition, to strengthen its cultural identity [4][5] Group 4: International Influence - Xi'an has been recognized as a key city in the "International Influence City" study, showcasing its growing international presence and cultural impact [5] - The launch of the "Chang'an Tianlu" train service to Tibet and the initiation of cross-border transport at Xi'an's airport signify advancements in logistics and connectivity, enhancing the city's role in international trade [5]

Core Insights - The "Domain Shanghai" first tourism strategy competition, organized by the Shanghai Municipal Bureau of Culture and Tourism, has sparked significant enthusiasm among citizens and professionals [1] - The competition features dual tracks for professional and social groups, encouraging collaboration between industry experts and grassroots creativity [2] - Various districts in Shanghai have launched attractive promotions, including free and half-price entry to popular attractions, to boost participation and consumer spending [3] Group 1: Competition Overview - The competition has seen overwhelming participation, with over 70% of travel agencies involved in the professional group, alongside thousands of certified tour guides and city ambassadors [2] - The social group has gained traction on platforms like Douyin, with the main topic "Domain Shanghai" reaching 120 million views [2] - Awards for outstanding contributions include certificates, customized trophies, and tourism gift packages, with potential creators being integrated into Douyin's tourism creator support program [2] Group 2: Economic Impact - The competition has effectively stimulated market activity and economic growth, with significant increases in tourist numbers and revenue across various districts [4] - For instance, from November 24 to 30, Xuhui District saw a 40% increase in visitor numbers and a 20% rise in tourism revenue, while Baoshan District experienced a 19% increase in visitors and an 11% rise in revenue [4] - Qingpu District welcomed 2.1765 million visitors from November 18 to 30, marking a 27.18% increase, with tourism revenue reaching 621 million yuan, a 21.64% year-on-year growth [4] Group 3: Upcoming Initiatives - Leveraging the competition's momentum, a new tourism product matrix for New Year's Day is set to launch, aimed at invigorating holiday consumer activity [5] - Key events will take place at dual main venues in Baoshan and Xuhui, featuring a variety of activities including cultural showcases and fireworks displays [5] - The competition will continue until January 18, 2026, with outstanding works being incorporated into Shanghai's long-term tourism promotion strategy [5]

Core Insights - The first duty-free store in Xi'an, developed by China Tourism Group's China Duty Free Group and Western Airport Group, has officially opened [1] Group 1: Store Details - The Xi'an duty-free store is located in the core commercial area of Beilin District, covering an area of 2,050 square meters across three floors [3] - The store features both duty-free and taxable product areas, with duty-free items including international beauty brands, watches, jewelry, imported beverages, fashion bags, and electronics, while the taxable area offers trendy toys, domestic beauty products, outdoor sports gear, and local cultural products [3] Group 2: Store Concept and Design - Unlike traditional airport and port duty-free stores, the Xi'an store adopts an "immersive scene + one-stop service" layout, including social media hotspots, a whiskey tasting area, and a VIP service center to cater to diverse consumer needs [5] - The store integrates Xi'an's cultural elements into product design and store decoration, offering customized cultural products that allow consumers to experience the charm of the ancient city while shopping for international brands [5] Group 3: Economic Impact - The establishment of the duty-free store is expected to further activate Xi'an's consumption potential, accelerate the return of high-end consumption, and help Xi'an develop a differentiated competitive advantage in the construction of an international consumption center [7] - This initiative aims to enhance Xi'an's attractiveness to domestic and international tourists, injecting new vitality into the city's high-quality economic development [7]

Core Insights - The article highlights the booming production and sales of traditional cured meat, known as "Chongqing La Rou," in Chongqing's Chengkou County, emphasizing its unique flavor and cultural significance as a "China Time-honored Brand" [1][2]. Industry Overview - Chengkou County is experiencing a prosperous season for cured meat production, driven by its unique geographical and climatic conditions, as well as traditional production techniques [1]. - The local government is actively promoting the "Chongqing La Rou" brand through initiatives aimed at expanding its market reach both domestically and internationally, with products already sold in nearly 30 provinces and over 10 countries [2]. Market Dynamics - The cured meat industry in Chengkou is not only a source of income for local residents but also a catalyst for related sectors such as pig farming, agriculture, catering, and tourism [5]. - Local entrepreneurs, like Wang Haiming, are investing significantly in production facilities, indicating confidence in the industry's growth potential [4]. Consumer Engagement - The use of live streaming and e-commerce platforms has enabled local producers to reach a wider audience, with some individuals selling large quantities of cured meat products online [1][5]. - The international appeal of Chengkou's cured meat is evident, with positive feedback from overseas customers and plans for further expansion into markets like Singapore [4][5]. Future Prospects - Projections indicate a steady increase in pig farming in the region, with over 8,500 pigs raised in 2024 and an expected rise to over 9,200 in 2025 [5]. - The local government is also focusing on developing a national advantage in the cured meat industry, aiming to enhance its competitiveness and market presence [5].

Core Insights - The event "Golden Autumn Celebrates National Day and Builds Dreams for a New Journey" held from October 1 to 5 at the Rocket Farm showcased the integration of culture and tourism, attracting over 78,000 visitors and generating a total tourism revenue of 160 million yuan, highlighting the vibrant development of the cultural tourism economy in the region [1][3]. Group 1: Event Highlights - The event featured various activities including the "Rocket Cup" singing competition, talent show, automotive consumption season, agricultural product consumption season, and beer tasting, with a total of 74 automotive exhibition booths, 5 real estate booths, 12 building material booths, 136 agricultural product booths, and 10 food booths [3][5]. - During the event, the total consumption in tourism reached 33.61 million yuan, automotive sales amounted to 90.45 million yuan, real estate sales were 35.5 million yuan, and agricultural product sales totaled 560,000 yuan, contributing to a cumulative sales figure of 160 million yuan [3][5]. Group 2: Cultural Activities - The event included a variety of cultural performances such as acrobatics, high-wire acts, and a beer tasting experience featuring seven self-developed craft beers, which were recognized as "Star Brands" in the 2025 China Craft Beer Top 100 [5][7]. - A unique stone exhibition titled "Stone Rhythm and Heart: Poetic National Day" combined classic poetry with natural stone textures, attracting many visitors for photo opportunities [5][7]. Group 3: Community Engagement - The event also provided a health service area where 16 traditional Chinese medicine experts offered free consultations, including ear acupuncture and guasha experiences, which were well-received by the community [5][7]. - The activities enriched the cultural life of the local workforce and stimulated consumption, adding joy and warmth to the traditional holiday [7][9]. Group 4: Future Development - The local government aims to continue transforming cultural resources into economic development momentum, planning to create cultural festival brands that promote cultural life and foster new consumption hotspots, thereby supporting rural revitalization and high-quality regional economic development [9].