Workflow
文旅+消费
icon
Search documents
西北首家西安市内免税店开业
Sou Hu Cai Jing· 2025-11-26 10:26
11 月 26 日,由中国旅游集团旗下中免集团、西部机场集团联合打造的西北首家西安市内免税店盛大启 幕。 不同于传统机场、口岸免税店的空间限制,西安市内免税店采用 "沉浸式场景 + 一站式服务" 的布局理 念,特别设置潮流社交打卡点、威士忌酒馆体验区、VIP 客户尊享服务中心等功能区域,满足不同消费 群体的多样化需求。 为契合西安 "文旅 + 消费" 的城市特色,西安市内免税店结合西安标志性文化元素融入商品设计与门店 装饰,开发定制化文创周边等特色产品,让消费者在选购国际大牌的同时,感受古都文化魅力。 编辑:盆盆 市内免税店的落地,将进一步激活西安的消费潜力,加速高端消费回流,助力西安在国际消费中心城市 建设中形成差异化竞争优势,提升西安对国内外游客的消费吸引力,为城市经济高质量发展注入新活 力。 (西安报业全媒体记者 轩辕杨子) 西安市内免税店位于碑林区南大街核心商业区,面积2050平方米,覆盖地上三层。设置免税商品区+有 税商品区。免税商品涵盖国际一线美妆、腕表珠宝、进口酒水、时尚箱包、电子产品等核心品类,有税 商品区引入潮流玩具、国潮美妆、户外运动、中华优秀传统非遗、陕西在地特色文创等特色商品。 ...
(走进中国乡村)大巴山里腊味飘香 “中华老字号”备货出海
Zhong Guo Xin Wen Wang· 2025-10-21 05:35
Core Insights - The article highlights the booming production and sales of traditional cured meat, known as "Chongqing La Rou," in Chongqing's Chengkou County, emphasizing its unique flavor and cultural significance as a "China Time-honored Brand" [1][2]. Industry Overview - Chengkou County is experiencing a prosperous season for cured meat production, driven by its unique geographical and climatic conditions, as well as traditional production techniques [1]. - The local government is actively promoting the "Chongqing La Rou" brand through initiatives aimed at expanding its market reach both domestically and internationally, with products already sold in nearly 30 provinces and over 10 countries [2]. Market Dynamics - The cured meat industry in Chengkou is not only a source of income for local residents but also a catalyst for related sectors such as pig farming, agriculture, catering, and tourism [5]. - Local entrepreneurs, like Wang Haiming, are investing significantly in production facilities, indicating confidence in the industry's growth potential [4]. Consumer Engagement - The use of live streaming and e-commerce platforms has enabled local producers to reach a wider audience, with some individuals selling large quantities of cured meat products online [1][5]. - The international appeal of Chengkou's cured meat is evident, with positive feedback from overseas customers and plans for further expansion into markets like Singapore [4][5]. Future Prospects - Projections indicate a steady increase in pig farming in the region, with over 8,500 pigs raised in 2024 and an expected rise to over 9,200 in 2025 [5]. - The local government is also focusing on developing a national advantage in the cured meat industry, aiming to enhance its competitiveness and market presence [5].
“文旅+消费”深度融合展活力
Sou Hu Cai Jing· 2025-10-06 15:29
Core Insights - The event "Golden Autumn Celebrates National Day and Builds Dreams for a New Journey" held from October 1 to 5 at the Rocket Farm showcased the integration of culture and tourism, attracting over 78,000 visitors and generating a total tourism revenue of 160 million yuan, highlighting the vibrant development of the cultural tourism economy in the region [1][3]. Group 1: Event Highlights - The event featured various activities including the "Rocket Cup" singing competition, talent show, automotive consumption season, agricultural product consumption season, and beer tasting, with a total of 74 automotive exhibition booths, 5 real estate booths, 12 building material booths, 136 agricultural product booths, and 10 food booths [3][5]. - During the event, the total consumption in tourism reached 33.61 million yuan, automotive sales amounted to 90.45 million yuan, real estate sales were 35.5 million yuan, and agricultural product sales totaled 560,000 yuan, contributing to a cumulative sales figure of 160 million yuan [3][5]. Group 2: Cultural Activities - The event included a variety of cultural performances such as acrobatics, high-wire acts, and a beer tasting experience featuring seven self-developed craft beers, which were recognized as "Star Brands" in the 2025 China Craft Beer Top 100 [5][7]. - A unique stone exhibition titled "Stone Rhythm and Heart: Poetic National Day" combined classic poetry with natural stone textures, attracting many visitors for photo opportunities [5][7]. Group 3: Community Engagement - The event also provided a health service area where 16 traditional Chinese medicine experts offered free consultations, including ear acupuncture and guasha experiences, which were well-received by the community [5][7]. - The activities enriched the cultural life of the local workforce and stimulated consumption, adding joy and warmth to the traditional holiday [7][9]. Group 4: Future Development - The local government aims to continue transforming cultural resources into economic development momentum, planning to create cultural festival brands that promote cultural life and foster new consumption hotspots, thereby supporting rural revitalization and high-quality regional economic development [9].
三“新”发力 消费升级
Sou Hu Cai Jing· 2025-08-19 00:00
Core Insights - The article highlights the vibrant consumer market in Jiaozuo City, showcasing various initiatives that have led to an increase in retail sales and consumer engagement during the summer season [10][14]. Group 1: Consumer Market Performance - Jiaozuo City's total retail sales of consumer goods grew by 8.2% in the first half of the year, ranking third in the province and exceeding national and provincial averages by 3.2 and 1 percentage points, respectively [10][14]. - The city has seen a significant increase in consumer activity, with 39.89 million people benefiting from subsidies, leading to a total consumption boost of 2.32 billion yuan [14]. Group 2: Initiatives to Boost Consumption - The introduction of the "first store economy" is a key strategy to stimulate consumer demand, with new retail spaces like the Wangfujing City Outlet and Huayu Baijia Supermarket enhancing local shopping experiences [11][12]. - The "old for new" policy has encouraged residents to upgrade their appliances, with notable sales in air conditioning units and other large items, significantly increasing consumer enthusiasm [13][14]. Group 3: Innovative Consumer Experiences - Jiaozuo has developed new recreational offerings, such as water-themed activities at the Yuntai Mountain scenic area, catering to family and summer tourism [15][16]. - Cultural events and activities, including non-heritage showcases and local market experiences, have been organized to enhance the consumer experience and attract visitors [16][17]. Group 4: Long-term Consumer Strategies - The local government is committed to long-term consumer engagement strategies, focusing on creating a sustainable consumption ecosystem rather than short-term stimulus [18]. - Initiatives like the "ticket root economy" and collaborative promotions between tourism and local businesses are designed to enhance consumer interaction and drive economic growth [17][18].
浦发信用卡推出多彩文旅活动 激发暑期消费活力
Bei Jing Shang Bao· 2025-06-20 08:01
Core Viewpoint - The arrival of the summer consumption peak signals a more intense economic wave, with the summer season serving as a crucial time for releasing domestic demand through various consumption scenarios such as heat avoidance, family interaction, and travel [1] Group 1: Consumer Experience and Offerings - The company has launched a new "66 Life - Cultural Tourism Ticketing" section on its mobile financial platform, providing a one-stop service for cardholders to enjoy diverse cultural tourism experiences [1] - Cardholders can purchase tickets for various attractions, performances, and amusement parks through the section, with the option to use "66 Life Consumption Coupons" for payment discounts [1][2] - The company has expanded its consumer benefits, allowing cardholders to purchase discounted items such as coffee, video memberships, and charging service vouchers through the app [1] Group 2: Cultural Integration and Promotions - The company has introduced the Dunhuang Cultural Theme Credit Card, merging traditional cultural charm with modern inclusive finance, offering more choices for summer cultural tourism consumption [4] - New cardholders can receive gifts by making three transactions in a month and can also claim a 72 yuan benefits package by binding to WeChat and Alipay and completing a qualifying transaction [4] Group 3: Market Potential and Consumer Insights - The company aims to leverage high-quality financial services to enhance the summer experience for cardholders, believing that it will unlock greater potential in the summer consumption market [5] - By deeply understanding consumer needs, the company plans to create diverse financial rewards, making inclusive finance more accessible and experiential [5]
沪市公司加速布局特色文旅产品矩阵 释放消费市场潜力
Core Viewpoint - Recent policies in multiple regions focus on expanding consumption, particularly in the "new" sectors, optimizing processes, enhancing services, and stimulating market vitality, leading to a rapid response from Shanghai's cultural and tourism consumption-listed companies to create new consumption scenarios in the "cultural tourism+" space [1] Group 1: Multi-Industry Integration - Shanghai cultural tourism enterprises are seizing opportunities from favorable policies by adopting a "culture + tourism + technology" model, launching diverse and high-experience tourism products to continuously expand consumption boundaries [2] - Jin Jiang Hotels (600754) is enhancing brand value and influence by launching a "readable architecture" themed route in collaboration with Jin Jiang Tourism and Jin Jiang Urban Services, aiming to provide a deeper cultural experience for tourists while increasing the added value of accommodation services [2] - China Duty Free Group (601888) is creating a new integration model of "culture, commerce, sports, and tourism" and has improved its market share in the Hainan offshore duty-free market by nearly 2 percentage points year-on-year [2] Group 2: Service Model Reconstruction - Shanghai's consumption enterprises are optimizing policy implementation by enhancing service standardization, process reconstruction, and market response mechanisms, driving innovation to improve the "scenario + content + service" consumption loop [4] - China Youth Travel Service (600138) is leading the market with innovative products, offering a series of boutique travel routes that explore diverse experiences and lesser-known destinations across over 100 countries and regions [4] - Shanghai Film (601595) is exploring advanced technology and cross-brand collaborations to create new marketing and channel integration models, promoting growth in non-ticket revenue through innovative cinema experiences [4] Group 3: Transformation and Development - Bailian Group (600827) is deepening its transformation and enhancing core competitiveness by launching LADY Huaihai, a female-focused offline experience space, and commencing construction on the second phase of the Bailian Qingpu Outlet Plaza, which is set to consolidate its position as Asia's largest outlet [5]
一季度南京文化、体育和娱乐业同比增长16.9%
Nan Jing Ri Bao· 2025-05-12 02:35
Group 1: Core Insights - Nanjing is becoming a popular destination for cultural and sports events, attracting tourists through immersive experiences that combine entertainment and consumption [1][2][3] - The economic impact of major events, such as the 2025 World Indoor Athletics Championships, has been significant, generating direct economic effects of 102 million yuan and indirect effects of 220 million yuan [2] - The integration of cultural and sports events with tourism is creating new consumption patterns, enhancing visitor engagement and driving local economic growth [4][6] Group 2: Event and Tourism Statistics - In 2024, Nanjing hosted 12,890 commercial performances, generating approximately 1.9 billion yuan in ticket sales, with a 33.9% increase in the number of performances in Q1 2025 compared to the previous year [3] - During the May Day holiday, Nanjing's cultural tourism consumption reached 6.24 billion yuan, with 3.52 billion yuan coming from non-local tourists, marking a 23.4% year-on-year increase [5] - The average daily revenue for 200 monitored sports consumption enterprises in Nanjing during the May Day holiday was 97,650 yuan, reflecting a 12.5% increase compared to the previous year [7] Group 3: Future Developments - Nanjing plans to enhance its sports industry by promoting high-quality development of key events, integrating shopping and sports experiences, and developing small-scale boutique events [8] - The city aims to deepen its cultural tourism brand, focusing on night-time products and experiences to increase visitor stay duration [8] - Future initiatives will include a variety of deep tourism experiences, such as cultural, sports, wellness, and shopping tours, to further stimulate consumption [8]
赏花经济增“留量”
Jing Ji Ri Bao· 2025-05-10 01:42
Core Insights - The article highlights the booming rural tourism in Huadong County, Qinghai Province, driven by the blooming of apricot flowers and the introduction of new economic models such as street markets [1][2] - The county has successfully integrated cultural and tourism experiences, enhancing visitor engagement and generating significant economic benefits [2][3] Tourism Development - Huadong County has developed a series of cultural tourism brands centered around the apricot blossom festival, attracting tourists from various regions [1] - The introduction of street markets has attracted nearly 100 vendors, creating a vibrant atmosphere where visitors can enjoy local delicacies and crafts [2] - The tourism boom has positively impacted related industries such as dining, accommodation, and transportation, with local businesses experiencing increased demand [2] Economic Impact - The eighth "Nianbo·Zhai" pear culture event in Ledou District attracted over 153,000 visitors, generating a record revenue of 9.2 million yuan from surrounding businesses [2] - The integration of various activities such as food tasting, cultural performances, and agricultural experiences has extended the economic benefits of tourism [3] Agricultural Innovation - Innovative agricultural practices, such as greenhouse cherry picking and crop rotation, have enhanced local farmers' incomes and ensured a steady supply of fresh produce [3] - The implementation of a "peach blossom + rapeseed flower" planting model has extended the viewing period for tourists, creating a multi-layered visual experience [3] Cultural Heritage - The promotion of intangible cultural heritage products, such as traditional embroidery, has become a significant draw for tourists and a source of income for local artisans [4][5] - The county reported a 16.6% increase in tourist arrivals and a 17.4% increase in tourism revenue in the first quarter of 2025, highlighting the effectiveness of cultural tourism initiatives [5]