文旅+消费

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“文旅+消费”深度融合展活力
Sou Hu Cai Jing· 2025-10-06 15:29
10月1日至5日,"金秋颂华诞 筑梦启新程"2025年新疆生产建设兵团第十三师火箭农场喜迎国庆暨新疆维吾尔自治区成立70周年系列活动在火箭农场文化广 场举办。 据统计,活动期间旅游综合性消费3361万元,汽车销售额9045万元,商品房销售额3550万元,农副产品展销售额56万元,各项累计销售额达1.6亿元。 活动现场 (吉荣 摄) 在文旅方面,此次活动特别设置了杂技表演区域,高空走钢丝、钢丝骑车、环球飞车、高台晃管等经典杂技节目轮番登场,持续点燃现场欢乐气氛,让各族 群众都沉浸在欢乐的海洋中;"火箭精酿·国庆狂欢"啤酒体验活动展示了荣获"2025年中国精酿百强榜·明星品牌"的7款自主研发的特色精酿,吸引众多游客前 来品鉴不同口味精酿,助力打造文旅活动品牌;活动特别设置了"石韵匠心·诗画国庆"奇石展览、文创市集区,"石韵匠心·诗画国庆"奇石展览成为文化体验 的亮点,将经典诗词的隽永意境与奇石天然的纹理肌理巧妙融合,吸引游客前来拍照打卡。 活动特别设置"幸福火箭·健康同行"中医惠民专区,16名师市医院中医专家为群众提供免费义诊,耳穴压豆、刮痧体验等特色项目深受职工群众欢迎。 活动通过"文旅+消费"深度融合模式,满 ...
三“新”发力 消费升级
Sou Hu Cai Jing· 2025-08-19 00:00
Core Insights - The article highlights the vibrant consumer market in Jiaozuo City, showcasing various initiatives that have led to an increase in retail sales and consumer engagement during the summer season [10][14]. Group 1: Consumer Market Performance - Jiaozuo City's total retail sales of consumer goods grew by 8.2% in the first half of the year, ranking third in the province and exceeding national and provincial averages by 3.2 and 1 percentage points, respectively [10][14]. - The city has seen a significant increase in consumer activity, with 39.89 million people benefiting from subsidies, leading to a total consumption boost of 2.32 billion yuan [14]. Group 2: Initiatives to Boost Consumption - The introduction of the "first store economy" is a key strategy to stimulate consumer demand, with new retail spaces like the Wangfujing City Outlet and Huayu Baijia Supermarket enhancing local shopping experiences [11][12]. - The "old for new" policy has encouraged residents to upgrade their appliances, with notable sales in air conditioning units and other large items, significantly increasing consumer enthusiasm [13][14]. Group 3: Innovative Consumer Experiences - Jiaozuo has developed new recreational offerings, such as water-themed activities at the Yuntai Mountain scenic area, catering to family and summer tourism [15][16]. - Cultural events and activities, including non-heritage showcases and local market experiences, have been organized to enhance the consumer experience and attract visitors [16][17]. Group 4: Long-term Consumer Strategies - The local government is committed to long-term consumer engagement strategies, focusing on creating a sustainable consumption ecosystem rather than short-term stimulus [18]. - Initiatives like the "ticket root economy" and collaborative promotions between tourism and local businesses are designed to enhance consumer interaction and drive economic growth [17][18].
浦发信用卡推出多彩文旅活动 激发暑期消费活力
Bei Jing Shang Bao· 2025-06-20 08:01
Core Viewpoint - The arrival of the summer consumption peak signals a more intense economic wave, with the summer season serving as a crucial time for releasing domestic demand through various consumption scenarios such as heat avoidance, family interaction, and travel [1] Group 1: Consumer Experience and Offerings - The company has launched a new "66 Life - Cultural Tourism Ticketing" section on its mobile financial platform, providing a one-stop service for cardholders to enjoy diverse cultural tourism experiences [1] - Cardholders can purchase tickets for various attractions, performances, and amusement parks through the section, with the option to use "66 Life Consumption Coupons" for payment discounts [1][2] - The company has expanded its consumer benefits, allowing cardholders to purchase discounted items such as coffee, video memberships, and charging service vouchers through the app [1] Group 2: Cultural Integration and Promotions - The company has introduced the Dunhuang Cultural Theme Credit Card, merging traditional cultural charm with modern inclusive finance, offering more choices for summer cultural tourism consumption [4] - New cardholders can receive gifts by making three transactions in a month and can also claim a 72 yuan benefits package by binding to WeChat and Alipay and completing a qualifying transaction [4] Group 3: Market Potential and Consumer Insights - The company aims to leverage high-quality financial services to enhance the summer experience for cardholders, believing that it will unlock greater potential in the summer consumption market [5] - By deeply understanding consumer needs, the company plans to create diverse financial rewards, making inclusive finance more accessible and experiential [5]
沪市公司加速布局特色文旅产品矩阵 释放消费市场潜力
Zheng Quan Shi Bao Wang· 2025-06-03 23:34
Core Viewpoint - Recent policies in multiple regions focus on expanding consumption, particularly in the "new" sectors, optimizing processes, enhancing services, and stimulating market vitality, leading to a rapid response from Shanghai's cultural and tourism consumption-listed companies to create new consumption scenarios in the "cultural tourism+" space [1] Group 1: Multi-Industry Integration - Shanghai cultural tourism enterprises are seizing opportunities from favorable policies by adopting a "culture + tourism + technology" model, launching diverse and high-experience tourism products to continuously expand consumption boundaries [2] - Jin Jiang Hotels (600754) is enhancing brand value and influence by launching a "readable architecture" themed route in collaboration with Jin Jiang Tourism and Jin Jiang Urban Services, aiming to provide a deeper cultural experience for tourists while increasing the added value of accommodation services [2] - China Duty Free Group (601888) is creating a new integration model of "culture, commerce, sports, and tourism" and has improved its market share in the Hainan offshore duty-free market by nearly 2 percentage points year-on-year [2] Group 2: Service Model Reconstruction - Shanghai's consumption enterprises are optimizing policy implementation by enhancing service standardization, process reconstruction, and market response mechanisms, driving innovation to improve the "scenario + content + service" consumption loop [4] - China Youth Travel Service (600138) is leading the market with innovative products, offering a series of boutique travel routes that explore diverse experiences and lesser-known destinations across over 100 countries and regions [4] - Shanghai Film (601595) is exploring advanced technology and cross-brand collaborations to create new marketing and channel integration models, promoting growth in non-ticket revenue through innovative cinema experiences [4] Group 3: Transformation and Development - Bailian Group (600827) is deepening its transformation and enhancing core competitiveness by launching LADY Huaihai, a female-focused offline experience space, and commencing construction on the second phase of the Bailian Qingpu Outlet Plaza, which is set to consolidate its position as Asia's largest outlet [5]
一季度南京文化、体育和娱乐业同比增长16.9%
Nan Jing Ri Bao· 2025-05-12 02:35
Group 1: Core Insights - Nanjing is becoming a popular destination for cultural and sports events, attracting tourists through immersive experiences that combine entertainment and consumption [1][2][3] - The economic impact of major events, such as the 2025 World Indoor Athletics Championships, has been significant, generating direct economic effects of 102 million yuan and indirect effects of 220 million yuan [2] - The integration of cultural and sports events with tourism is creating new consumption patterns, enhancing visitor engagement and driving local economic growth [4][6] Group 2: Event and Tourism Statistics - In 2024, Nanjing hosted 12,890 commercial performances, generating approximately 1.9 billion yuan in ticket sales, with a 33.9% increase in the number of performances in Q1 2025 compared to the previous year [3] - During the May Day holiday, Nanjing's cultural tourism consumption reached 6.24 billion yuan, with 3.52 billion yuan coming from non-local tourists, marking a 23.4% year-on-year increase [5] - The average daily revenue for 200 monitored sports consumption enterprises in Nanjing during the May Day holiday was 97,650 yuan, reflecting a 12.5% increase compared to the previous year [7] Group 3: Future Developments - Nanjing plans to enhance its sports industry by promoting high-quality development of key events, integrating shopping and sports experiences, and developing small-scale boutique events [8] - The city aims to deepen its cultural tourism brand, focusing on night-time products and experiences to increase visitor stay duration [8] - Future initiatives will include a variety of deep tourism experiences, such as cultural, sports, wellness, and shopping tours, to further stimulate consumption [8]
赏花经济增“留量”
Jing Ji Ri Bao· 2025-05-10 01:42
Core Insights - The article highlights the booming rural tourism in Huadong County, Qinghai Province, driven by the blooming of apricot flowers and the introduction of new economic models such as street markets [1][2] - The county has successfully integrated cultural and tourism experiences, enhancing visitor engagement and generating significant economic benefits [2][3] Tourism Development - Huadong County has developed a series of cultural tourism brands centered around the apricot blossom festival, attracting tourists from various regions [1] - The introduction of street markets has attracted nearly 100 vendors, creating a vibrant atmosphere where visitors can enjoy local delicacies and crafts [2] - The tourism boom has positively impacted related industries such as dining, accommodation, and transportation, with local businesses experiencing increased demand [2] Economic Impact - The eighth "Nianbo·Zhai" pear culture event in Ledou District attracted over 153,000 visitors, generating a record revenue of 9.2 million yuan from surrounding businesses [2] - The integration of various activities such as food tasting, cultural performances, and agricultural experiences has extended the economic benefits of tourism [3] Agricultural Innovation - Innovative agricultural practices, such as greenhouse cherry picking and crop rotation, have enhanced local farmers' incomes and ensured a steady supply of fresh produce [3] - The implementation of a "peach blossom + rapeseed flower" planting model has extended the viewing period for tourists, creating a multi-layered visual experience [3] Cultural Heritage - The promotion of intangible cultural heritage products, such as traditional embroidery, has become a significant draw for tourists and a source of income for local artisans [4][5] - The county reported a 16.6% increase in tourist arrivals and a 17.4% increase in tourism revenue in the first quarter of 2025, highlighting the effectiveness of cultural tourism initiatives [5]