Core Viewpoint - The pet industry in China is undergoing a significant transformation driven by the rising popularity of exotic pets, with over 17 million people expected to own them by 2024, leading to a market size of approximately 150 billion yuan [3][21]. Group 1: Market Growth and Trends - The exotic pet market is projected to reach 111.06 billion yuan in 2024, with a year-on-year growth of over 10% [21]. - The overall pet industry market size is estimated at 1.5 trillion yuan, with the dog and cat market accounting for approximately 1.39 trillion yuan, growing by over 5% [21]. - The penetration rate of the small pet and exotic pet market is low, but the growth momentum is strong, with over 60% of consumers being new users [24]. Group 2: Social Media Influence - Platforms like Douyin and Xiaohongshu have seen a surge in content related to exotic pets, with over 7 billion views on Xiaohongshu and nearly 70 billion views on Douyin [4]. - Influencers in the exotic pet niche are gaining significant traction, attracting large followings and reshaping consumer engagement with pet ownership [5][20]. Group 3: Consumer Demographics - The primary demographic for exotic pet owners is between 25 to 44 years old, with a notable increase in ownership among younger generations, particularly those born in the 1990s and 2000s [31]. - Female consumers are increasingly drawn to smaller, cuter exotic pets, while male consumers tend to prefer more challenging and exploratory species [31]. Group 4: Business Models and Ecosystem - The rise of exotic pet influencers has led to the establishment of businesses that integrate content creation with sales, such as pet stores and online platforms [26]. - Successful influencers are creating closed-loop ecosystems where they not only share content but also sell related products, enhancing consumer engagement and driving sales [26][28]. Group 5: Future Outlook - The exotic pet market is characterized by a "low base, high growth" dynamic, indicating significant potential for expansion as the market remains underdeveloped [21][24]. - Despite the growth potential, challenges such as medical resource shortages and biological safety risks in the breeding and sales market need to be addressed [31].