经营者各有思路：从"爱好变现"到"差异化破局" 从"爱好变现"到"差异化破局"，异宠咖啡馆的经营者们，有着不同的"入局逻辑"。 鸟类咖啡馆店主唐丹是一名资深异宠爱好者，开店前已饲养鹦鹉多年。"想把兴趣变成事业"的想 法，让她专程赴广东学习异宠咖啡馆运营经验，最终在杭州开店。如今，店内客流量稳定，节假日最高 营业额能达5000元，客群以年轻人为主。 另一位店主毕月的选择，则更偏向"市场需求导向"。结束上一份工作后，她计划开一家咖啡馆，调 研时发现南京、上海等地已出现异宠咖啡馆模式，便萌生了"浣熊+咖啡"的创意，尽管她此前并无饲养 浣熊的经验。 随着国庆假期来临，异宠咖啡馆人气火热。在杭州一家鸟类咖啡馆内，"90后"顾客王晓华享受着被 色彩斑斓的鹦鹉环绕的时刻——几只鹦鹉或停在她手心啄食、或立在肩头梳理羽毛，这份体验让她直 呼"非常治愈"。 "平时工作太忙，没精力自己养宠物，在这里点杯咖啡就能亲近这些活泼的小鸟，压力一下子就释 放了。"王晓华说，她是通过社交平台发现这家特色咖啡馆，专程赶来打卡体验。 近年来，咖啡馆赛道刮起"异宠风"。以浙江杭州为例，不同于常见的猫咖、狗咖，一批以鹦鹉、浣 熊、树懒等为"主角"的异 ...

中新网杭州10月3日电 (钱晨菲 吴怡欣)随着国庆假期来临，异宠咖啡馆人气火热。在杭州一家鸟类咖啡 馆内，"90后"顾客王晓华享受着被色彩斑斓的鹦鹉环绕的时刻——几只鹦鹉或停在她手心啄食、或立在 肩头梳理羽毛，这份体验让她直呼"非常治愈"。 "平时工作太忙，没精力自己养宠物，在这里点杯咖啡就能亲近这些活泼的小鸟，压力一下子就释放 了。"王晓华说，她是通过社交平台发现这家特色咖啡馆，专程赶来打卡体验。 近年来，咖啡馆赛道刮起"异宠风"。以浙江杭州为例，不同于常见的猫咖、狗咖，一批以鹦鹉、浣熊、 树懒等为"主角"的异宠咖啡馆陆续亮相，凭借"小众互动+休闲消费"的组合，成为年轻群体热衷的打卡 地。 经营者各有思路：从"爱好变现"到"差异化破局" 从"爱好变现"到"差异化破局"，异宠咖啡馆的经营者们，有着不同的"入局逻辑"。 鸟类咖啡馆店主唐丹是一名资深异宠爱好者，开店前已饲养鹦鹉多年。"想把兴趣变成事业"的想法，让 她专程赴广东学习异宠咖啡馆运营经验，最终在杭州开店。如今，店内客流量稳定，节假日最高营业额 能达5000元，客群以年轻人为主。 另一位店主毕月的选择，则更偏向"市场需求导向"。结束上一份工作后，她计划开 ...

Core Viewpoint - The pet industry in China is undergoing a significant transformation driven by the rising popularity of exotic pets, with over 17 million people expected to own them by 2024, leading to a market size of approximately 150 billion yuan [3][21]. Group 1: Market Growth and Trends - The exotic pet market is projected to reach 111.06 billion yuan in 2024, with a year-on-year growth of over 10% [21]. - The overall pet industry market size is estimated at 1.5 trillion yuan, with the dog and cat market accounting for approximately 1.39 trillion yuan, growing by over 5% [21]. - The penetration rate of the small pet and exotic pet market is low, but the growth momentum is strong, with over 60% of consumers being new users [24]. Group 2: Social Media Influence - Platforms like Douyin and Xiaohongshu have seen a surge in content related to exotic pets, with over 7 billion views on Xiaohongshu and nearly 70 billion views on Douyin [4]. - Influencers in the exotic pet niche are gaining significant traction, attracting large followings and reshaping consumer engagement with pet ownership [5][20]. Group 3: Consumer Demographics - The primary demographic for exotic pet owners is between 25 to 44 years old, with a notable increase in ownership among younger generations, particularly those born in the 1990s and 2000s [31]. - Female consumers are increasingly drawn to smaller, cuter exotic pets, while male consumers tend to prefer more challenging and exploratory species [31]. Group 4: Business Models and Ecosystem - The rise of exotic pet influencers has led to the establishment of businesses that integrate content creation with sales, such as pet stores and online platforms [26]. - Successful influencers are creating closed-loop ecosystems where they not only share content but also sell related products, enhancing consumer engagement and driving sales [26][28]. Group 5: Future Outlook - The exotic pet market is characterized by a "low base, high growth" dynamic, indicating significant potential for expansion as the market remains underdeveloped [21][24]. - Despite the growth potential, challenges such as medical resource shortages and biological safety risks in the breeding and sales market need to be addressed [31].