Financial Impact - Ctrip (TCOM) is under investigation for alleged monopolistic practices, with a potential fine estimated at RMB 1.5 billion, representing 4% of its 2024 domestic revenue[2][5] - The financial impact of the fine is considered limited, with a projected net profit margin decrease of 2 percentage points for the 2026 fiscal year[5][10] Revenue Projections - Ctrip's total revenue for the 2026 fiscal year is expected to reach RMB 70.1 billion, reflecting a 13% year-on-year growth[10][11] - Domestic accommodation revenue is projected to grow by 3% year-on-year, while overall accommodation revenue is expected to increase by 13%[10][11] Profitability Metrics - Non-GAAP operating profit for 2026 is estimated at RMB 19.1 billion, a 5% increase from the previous year, with a profit margin of 27%, down 2 percentage points[10][11] - The net commission rate is expected to stabilize at 8.8%, which is within the historical range of 8%-10%[10][11] Market Position and Risks - Ctrip is expected to maintain its leading position in the online travel market, but faces risks of market share loss due to regulatory pressures and competition[8][9] - Potential loss of price-sensitive customers and hotel inventory could occur if Ctrip allows merchants to set their own prices without inventory lock-in[9] Valuation Outlook - Ctrip's valuation may revert to historical levels of 12-15 times earnings, with the stock price potentially dropping to a range of USD 44-55 per ADR[15] - The company’s valuation has been driven by strong revenue growth and profit margin expansion, but regulatory scrutiny may hinder future profitability[15]