Core Viewpoint - The company reported a significant decline in revenue and profit for the first half of 2025, primarily due to the maturity of its exclusive licensed online games and a lack of new impactful game releases [1] Financial Performance - Revenue for the six months ending June 30, 2025, decreased by approximately 29.6% to RMB 520 million [1] - Profit attributable to equity holders for the same period was RMB 13.612 million, a decrease of 32.7% year-on-year [1] - Earnings per share stood at RMB 5.06 [1] Market Dynamics - The decline in revenue is attributed to the aging of the company's key online games, which have reached a mature stage, leading to decreased user activity and willingness to pay [1] - The company has not yet identified new online games that can significantly impact the market and receive positive user feedback, resulting in a revenue gap due to the lifecycle decline of existing products [1]

Core Viewpoint - Lu Master (03601) reported a significant decline in its interim performance for the six months ending June 30, 2025, with revenue dropping by 29.6% year-on-year, primarily due to the maturity of its key licensed online games and a decrease in user engagement and willingness to pay [1] Financial Performance - Revenue for the period was 523 million RMB, reflecting a year-on-year decrease of 29.6% [1] - Shareholders' profit attributable to the company was 13.612 million RMB, down 32.7% compared to the previous year [1] - Basic earnings per share were 5.06 cents [1] Operational Challenges - The decline in revenue is attributed to the prolonged operation of key licensed online games, which have reached a mature stage, leading to reduced user activity and payment willingness [1] - The company has not yet identified new online games that can significantly impact the market and receive positive user feedback to compensate for the revenue gap caused by the decline in existing game lifecycle [1]