以下文章来源于每日人物 ，作者每人作者 每日人物 . 轻商业，懂生活。 来源丨每日人物（ID： meirirenwu ） 作者丨李 清扬 奢侈品搭配Labubu售卖，Jellycat玩偶最贵能卖到7999元，在万物皆可毛绒化的当下，毛绒博主已 经成为一个专门的赛道。有人随手发了一个自制毛绒玩具的过程，就收获粉丝，开始推出IP，收入是 以前上班的7倍。 编辑丨张轻松 图源丨Midjourney 除了服装品牌和原创设计品牌，博物馆、寺庙、医院、餐饮业、想搞副业的年轻人，五花八门的创业 者追随着这股热潮，投身毛绒玩具市场，希望打造自己的IP。资本也在寻找标的，押注下一个 Labubu。有人创业不到一年，就拿到红杉资本的投资。 软乎乎的毛绒玩具，为何能在当下引发这么大的热情？ 万物皆可毛绒玩具 毛绒玩具有多火？今年4月的一场潮玩展会，彻底改变了潮玩博主露薇对毛绒行业的认识。 她之前主要关注赛道是积木，对毛绒一直不感兴趣，"有人建议做毛绒玩具分享，我觉得有点幼稚"。 展会上，冲击首先来自排队场面。一家名叫"吾独友偶"的毛绒玩具快闪店前，密密麻麻挤满了排队的 人。那是一家专做国风玩偶的国产毛绒品牌，玩偶形象多以中国传统文 ...

Core Viewpoint - The plush toy market is experiencing a significant surge, attracting a diverse range of entrepreneurs and capital investment, with the potential for high returns on investment and emotional value for consumers [5][14][25]. Group 1: Market Dynamics - The plush toy industry has seen a rise in interest from various sectors, including museums, restaurants, and young entrepreneurs, all aiming to create their own IPs [5][14]. - The market is characterized by low entry barriers, with many new brands emerging rapidly, leading to a competitive landscape where a successful IP can yield substantial profits [14][40]. - The global plush toy market is projected to exceed $10 billion in 2024, with an annual growth rate of approximately 15% [25]. Group 2: Consumer Behavior - Consumers, particularly young people, are increasingly purchasing plush toys not just for children but as emotional support items, reflecting a desire for comfort and nostalgia [20][21]. - The trend of treating plush toys as companions has led to significant spending, with some individuals investing tens of thousands in brands like Jellycat [20][22]. - The emotional value associated with plush toys is becoming a key driver of consumer behavior, with many individuals using them as a means to cope with stress and anxiety [24][25]. Group 3: Entrepreneurial Opportunities - Entrepreneurs are capitalizing on the plush toy trend, with some achieving rapid success and attracting venture capital investments within a year of starting their businesses [5][18]. - The market's low production costs and the ability to create products with minimal investment make it an attractive option for new businesses [40][41]. - Many entrepreneurs are leveraging social media to promote their plush toys, with viral marketing playing a crucial role in their success [40][42]. Group 4: Industry Challenges - Despite the apparent opportunities, the influx of new entrants is leading to increased competition, making it harder for individual brands to stand out [40][44]. - The production process can be challenging, with entrepreneurs often facing difficulties in communication and negotiation with manufacturers [41][44]. - The rise of AI-generated designs poses a potential threat to traditional plush toy creators, as companies may opt for cheaper, AI-driven solutions [44][47].