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中国快消品从线上登陆阿根廷实体店!小商品商圈现购物热潮
Sou Hu Cai Jing· 2025-09-30 23:31
爆款商品价格亲民 阿根廷华人在线布宜诺斯艾利斯9月27日报道 巨大的货轮连接亚洲与美洲,载着中国电商平台Shein的大批商品正以更具竞争力的成本抵达阿根廷。如今, 这些商品不仅通过快递送货上门,更悄然现身布宜诺斯艾利斯著名的昂塞(Once)商业区实体店,形成独特的"线下Shein"购物新模式。 线下体验,线上价格 在昂塞商圈的各家店铺橱窗里,陈列着与中国Shein平台上一模一样的服装、爆款手提包、背包、毛绒玩具和家居用品。顾客不仅可以亲眼看到、亲手触 摸,甚至还能试穿试用,这成为实体店最大的优势。 更令人惊喜的是,部分商品价格甚至比线上平台还要便宜一半。一些店家甚至提供二维码,方便顾客现场比对线上价格。一位正在购物的年轻人兴奋地 说:"在这里买东西就像在Shein上购物一样,但不用等待漫长的配送时间,还能避免海关清关的麻烦。" 记者在走访中发现,店内Kuromi或Cinnamoroll造型水壶售价6000比索,可变色LED化妆镜12000比索,Labubu钥匙扣7500比索,电子打火机3300比索。在社 交媒体上走红的手提包售价为29000比索,相比线上价格更具竞争力。加湿器、硅胶灯和卡哇伊毛绒玩具等中国产的 ...
你会买大象粪便文创吗?探访广州动物园里的“绿色商店”
Di Yi Cai Jing· 2025-09-29 12:03
Core Viewpoint - Guangzhou Zoo is introducing innovative products made from elephant dung paper to change public perceptions of recycling and sustainable resource utilization [10][23][24] Group 1: Zoo Overview - Guangzhou Zoo is one of China's three major urban zoos, established in 1962, and features a historical elephant pavilion that holds significant memories for local residents [3][5] - The zoo attracts over 5 million visitors annually, showcasing over 300 species of rare animals, including national treasures like giant pandas and South China tigers [5][7] Group 2: Elephant Exhibit - The elephant exhibit is the largest in the zoo, covering approximately 10,000 square meters, and has recently undergone upgrades [1][3] - The zoo currently houses four elephants, three of which are Asian elephants, and they are popular attractions among visitors, especially children [8][10] Group 3: PUPU Green Low-Carbon Experience Hall - The newly opened PUPU green low-carbon experience hall sells eco-friendly products made from elephant dung and recycled materials, aiming to promote environmental awareness [10][16] - Initial resistance from parents regarding the use of dung in products has decreased as awareness of safety and sustainability has increased [12][21] Group 4: Sustainable Business Model - The experience hall represents a blend of cultural experience, circular economy, and urban renewal, aiming to balance public service with ecological product value realization [10][22][24] - The project is seen as a pilot for promoting sustainable development and changing consumer perceptions towards recycled products [22][23] Group 5: Educational and Community Engagement - The zoo's staff engages in educational activities, using positive reinforcement training to build trust with the elephants, which enhances visitor interaction [14][21] - The experience hall aims to attract young consumers, who make up a significant portion of the zoo's visitors, by integrating sustainability with trendy product design [19][22]
新消费强势崛起,Z世代和千禧一代重构高奢商场逻辑
第一财经· 2025-09-29 10:23
2025.07. 26 本文字数:2886,阅读时长大约5分钟 作者 | 第一财经 郑娜 《2024中国青年消费趋势报告》正揭示了这样的一种新变化:近三成受访年轻人会因为"情绪价值疗愈身心"而进行消费。这背后是一场深刻的消费转 型。 长于在各大城市打造地标性高端商业项目的恒隆地产,对此也有深刻的体会。恒隆地产第三代"掌门人"、董事长陈文博在2025年中期业绩报告中就提 及,受到经济形势等多方面影响,当前国人的消费方式有别于以往。消费模式正在转变,并形成了一种同时注重情绪价值和经济价值的"新消费"模式。 这一新趋势也让过去业内对高端、次高端的分类不再适应当下的行业形势,消费趋势正在模糊传统分类。 在恒隆地产CEO卢韦柏看来,中国消费市场已进入一个新阶段,高端与否不再是唯一标准,更重要的是品牌是否具有内容力、话题性和消费者认同,是 否能提供情绪价值,"一个设计出色的玻璃杯、一家适合打卡的面包店,都可能成为吸引客流的亮点。" 消费者在几年前或许无法想象,能在一个奢侈品牌云集的高端商场里看到售价百元上下的搪胶挂件或者毛绒玩具……如今,泡泡玛特、Jellycat都成了重 奢商场的"座上宾"。 是什么发生了变化?正在快速 ...
新消费强势崛起,Z世代和千禧一代重构高奢商场逻辑
Di Yi Cai Jing· 2025-09-29 03:21
消费趋势的变化正在模糊高端、次高端的传统分类。 消费者在几年前或许无法想象,能在一个奢侈品牌云集的高端商场里看到售价百元上下的搪胶挂件或者 毛绒玩具……如今,泡泡玛特、Jellycat都成了重奢商场的"座上宾"。 是什么发生了变化?正在快速成长为消费主力的Z世代和千禧一代(商业研究机构常用说法,千禧一 代"Millennials" 指的是 1981-1996年出生的人群,Z世代"Gen Z" 指的是 1995-2009年出生的人群),他 们在消费时的关注重心发生了划时代的改变——不再只将产品的实用性当作唯一的衡量标准,情绪价值 成为决策的关键影响因素。 消费习惯上的改变,一方面使得开发商品牌都更加重视营造多元创新的消费场景,提升消费体验,另一 方面也促使消费逐渐回归到线下。 仲量联行上海商业地产部总监兼华东区零售地产部总监黄臻认为,未来的零售空间将不仅仅是一个交易 场所,更要成为一个能提供独特体验和情感连接的平台,市场参与者需要多维度共同思考,为消费者提 供更加个性化、高品质、有情绪价值的服务。 情绪满足 近年来,"打卡"文化盛行,一杯口味独特的咖啡、一场限时举行的IP快闪、一座独具一格的文化地 标……都有可 ...
现象级潮玩IP背后都有它的印记 这个小镇藏不住了
潮玩,作为融合潮流文化、创意和艺术的时尚玩具,深受年轻人热爱。近年来,东莞的潮玩产业迅猛崛起,已成为全国潮玩生产的重要基地,85%的潮玩产 品都源自这里。尤其是石排镇,这个原本低调的小镇,凭借独特的"国潮"主题潮玩,成功将传统文化与现代设计完美结合,推动国潮文化走向新高度。 东莞市石排镇某潮玩企业负责人肖森林:这是东莞的特色菜,给你搞个烧鹅吃一吃。烧鹅配这个濑粉,濑粉是东莞的,这是烧鹅肉,这个是青菜。这是口 红,这是香水,粉扑、镜子。 在东莞,万物皆可潮玩,从传统化妆品、广式烧鹅再到冻柠茶,石排镇的这家潮玩企业从传统文化汲取灵感,推出了毛绒玩具和挂件等创意产品,让年轻人 在玩儿的过程中了解传统文化。 东莞市石排镇某潮玩企业负责人肖森林:我们在设定这个项目之前,有很多的论证,但是并不代表每个人都会认同我们这种创新的玩法。所以我们就进行了 一个尝试,在深圳的潮玩展上首次亮相,没想到它反应非常火爆,就更坚定了我们的信心,认为这个思路是对的。 在石排镇,以国风为灵感的潮玩企业并不少见。在这家专门制造金属拼装玩具的企业,负责人熊毛正展示一款以"中秋小团圆"为主题的盒子灯。这家企业最 初做金属玩具代加工,直到2006年开 ...
安康打好提振消费和外贸拓展两个“硬仗”
Sou Hu Cai Jing· 2025-09-25 11:58
"我们聚焦打好提振消费、外贸拓展硬仗,多措并举促消费,全力以赴拓外贸。1-8月,全市限额以上消 费品零售额增长16.7%,完成外贸进出口总额6.37亿元。"9月25日下午,在安康市政府举办的持续深 化"三个年"活动新闻发布会上,安康市商务局有关负责人介绍道。 另外,安康市坚持"政策+场景+活动"三轮驱动,推动消费市场稳定增长。扩围以旧换新,全市1849家 经营主体积极参与,金融机构、通信运营商和商贸企业同步开展消费贷款和叠加优惠。累计核销消费品 以旧换新补贴资金2.45亿元。通过"国家补贴+企业补贴+金融助力",直接拉动大宗商品消费16.1亿元。 紧扣"乐购安康·惠享生活"主题,搭建"1+4+10+N"提振消费总体架构,突出赛事引流、商旅融合、电商 赋能,相继开展汉江龙舟节、富硒产品展销、惠民消费券发放、富硒美食进北京、巾帼电商大赛、"与 辉同行"安康直播等系列消费促进活动160余场次。创新举办毛绒玩具、汉服创意设计大赛,村BA、村 超、村光大道等系列赛事活动深受群众和游客好评,累计开展各类体育赛事活动250余场次,参与人数 7.4万余人,拉动消费3.6亿元。 文/图 西安报业全媒体记者 张松 据介绍,安康市 ...
东莞台风天:一次极端天气下的产业链大考
21世纪经济报道· 2025-09-24 04:46
Core Viewpoint - The article discusses the impact of Typhoon "Haikashan" on the manufacturing sector in Dongguan, Guangdong, highlighting the measures taken by companies to mitigate production disruptions and maintain supply chain efficiency during extreme weather conditions [1]. Group 1: Company Responses to Typhoon - Dongguan's manufacturing companies implemented emergency measures, including halting production and coordinating logistics to minimize losses during the typhoon [1]. - Guangdong Juan Shu Technology Co., Ltd. managed to produce 3,000 AI Bluetooth earphones before the typhoon hit, ensuring timely delivery to the domestic market [3]. - The company has established sales channels on e-commerce platforms and is enhancing its cloud warehouse strategy to improve delivery efficiency during adverse weather [5]. Group 2: Coordination and Production Planning - Dongguan Kanda Toy Gifts Co., Ltd. prioritized employee safety while coordinating production plans to fulfill orders for the National Games and other domestic and foreign orders [7]. - The company communicated with e-commerce platforms to extend delivery deadlines to avoid penalties due to typhoon-related delays [9]. - Dongguan Tingyuxuan Clothing Co., Ltd. activated its emergency response mechanism, ensuring safety checks and preparing for production resumption post-typhoon [10][11].
名创优品将在哥伦比亚开设第100家分店
Shang Wu Bu Wang Zhan· 2025-09-22 17:08
Core Insights - Miniso plans to open its 100th store in Colombia this year, currently operating 95 stores in the country [1] - The company aims to add at least 5 more stores by 2026, expanding into new regions such as Pasto and Ibagué [1] - Colombia has become Miniso's second-largest market in Latin America, following Mexico, with furniture and plush toys being the best-selling categories [1]
社会服务行业周报:十一假期酒旅预订量增价稳,8月潮玩龙头表现突出-20250921
KAIYUAN SECURITIES· 2025-09-21 14:42
Investment Rating - The investment rating for the social services industry is "Positive" (maintained) [1] Core Insights - The social services sector is experiencing a positive trend, with significant growth in tourism and related services, driven by government policies and consumer demand [5][22] - The tea and coffee sectors are showing robust growth, with leading brands expanding their store counts and achieving strong same-store sales growth [44][55] - The collectible toy market is witnessing steady online sales growth, particularly in plush and blind box categories, while offline store performance is mixed [26][39] Summary by Sections Travel and Tourism - The National Day holiday is expected to see a stable increase in travel bookings, with domestic flights projected to reach 139,000 flights, a year-on-year increase of 5.7% [15][22] - The average ticket price for domestic economy class is approximately 896 yuan, showing a slight increase of 0.5% year-on-year [15] Collectible Toys - Online sales in the collectible toy category reached 1.275 billion yuan in August 2025, marking a year-on-year growth of 16% [26][27] - The average store efficiency for collectible toy brands increased by 11% year-on-year, with top brands like Pop Mart showing significant growth [39] Food and Beverage - The tea beverage sector has 517,600 stores nationwide as of August 2025, with a net increase of 1,800 stores [48] - The average monthly store efficiency for the tea industry was 226,400 yuan, reflecting a year-on-year growth of 3.5% [45][48] - Major tea brands like Mixue Ice Cream and Gu Ming have seen substantial store expansions, with Mixue adding 7,625 stores in the first eight months of 2025 [52][55] Cross-Border E-commerce - Shopee is enhancing its content e-commerce strategy through partnerships with major social media platforms, indicating a focus on growth in Southeast Asia [7][8] Market Performance - The social services index outperformed the Shanghai and Shenzhen 300 index by 2.13 percentage points during the week of September 15-19, 2025, ranking 6th among 31 primary industries [7][8]
日本成年人助推玩具市场规模创新高
Sou Hu Cai Jing· 2025-09-17 01:14
木村说,随着与爱好和休闲有关的费用大幅上涨,"玩具成为成年人一种经济实惠的选择"。 此外,不少成年人外出时会带着心爱的毛绒玩具拍照并发到社交媒体上,作为与他人互动的方式之 一,"这表明消费者不仅从物品本身寻找价值,还希望借此能与他人互动并获得相关体验"。 据新华社电 尽管日本出生人口数量连年减少,但玩具市场却出人意料地蓬勃发展,这背后的"推力"来 自爱上玩具的日本成年人。 统计数据显示,"单人户"在玩具上的支出增加明显:2024年,日本"单人户"家庭平均在玩具上花费 14498日元(701元人民币),较2014年增长3.5倍;有至少一名儿童的多人家庭在玩具上的平均支出是 12367日元(598元人民币)。 日本共同社14日援引日本玩具协会数据报道,2024财年日本玩具市场规模同比增长7.9%,达到1.1万亿 日元(约合531.7亿元人民币),创历史新高。其中,集换式卡牌和动漫周边产品是主要推动力,较10 年前增长36%;电子宠物以及形态各异的毛绒玩具也颇受成年人欢迎。 明治安田综合研究所经济学家木村五月(音译)在近期发表的一份报告中说,玩具逐渐成为日本成年人 的爱好和自我表达的方式,"玩具只为儿童设计"这一传 ...