这份首个基于消费者真实购买行为的大数据榜单，在揭示中国消费市场新格局的同时，也展现出令人惊喜的"河南现象"——在前1000的品牌中，河南省以10 个上榜品牌跻身内地省份第11位，其中德佑、白象、双汇等品牌更是稳居500强榜单阵营。 该榜单和指数由北京大学国家发展研究院、北京大学数字金融研究中心、中山大学商学院合作推出，由阿里巴巴淘天集团提供技术支持，今后将每季度更新 一次，更好展示我国品质消费的实时情况。 5月21日，"中国线上消费品牌指数"（CBI） 、"全球品牌中国线上500强榜单"（CBI500）和"线上品牌购买力指数"（BPI）发布。 | 全球品牌中国线上500强 | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 2025年第一季度(前50名) | | | | | | | | | | 北京大学国家发展研究院编制 淘天集团技术支持 | | | | | | | | | | ▼ 综合评分由12项指标得分加权平均得出详见《中国线上消费品牌指数(2023~2025年)》 | | | | | | | | | | ...

Core Insights - The China (Luohe) Food Expo is recognized as a "barometer" for the food industry in China, showcasing new trends and technologies in food production [1] - The Chinese food industry has achieved a comprehensive leap in layout, with different regions specializing in various strengths, creating a new competitive model [1] - There is a notable shift in domestic food consumption patterns, with an increase in per capita spending on food and beverages, now accounting for 29.8% of total consumption [1] Group 1 - The Southeast coastal region is characterized by a concentration of technology and capital, while the central and western regions are driven by resources and policies [1] - New consumer demographics and characteristics are emerging, with plant-based and functional foods becoming significant growth engines in the food industry [1] Group 2 - The penetration rate of food sales is evolving, with a shift from offline to online channels, leading to new business models such as community group buying and live-streaming sales [2] - The food industry is in a critical period of transformation and innovation, requiring strong technological capabilities to drive development [2] - The overall strategic direction of the food industry is transitioning from a focus on safety to a focus on nutrition and health [2] Group 3 - New products were launched by well-known food companies, such as a longer version of the "Wang Zhong Wang" ham targeting young consumers and an intelligent beer dispensing machine [2] - Future trends indicate that deep processing of agricultural products will be a key area for rural revitalization, and the integration of food with medicine, culture, tourism, and the internet will drive innovation [2] - Food consumption scenarios are expected to expand from kitchens to living rooms and leisure areas, prompting continuous product innovation [2]