Core Viewpoint - Recent rumors suggested that Chinese sportswear giant Anta was set to acquire Reebok, but ABG, Reebok's parent company, denied these claims, stating that Reebok will not be sold now or in the future [2] Group 1: Overview of ABG - ABG, founded in 2010, owns over 50 well-known consumer brands, including Reebok, Champion, and Forever 21, and has a significant presence in the sports and apparel sectors [3][4] - ABG's revenue model primarily involves acquiring brands and then licensing them, allowing third parties to produce and sell products under these brands [5][6] - As of the latest disclosures, ABG's annual sales from its brands have exceeded $32 billion, making it the second-largest brand licensor globally [3][5] Group 2: Business Model and Strategy - ABG typically acquires struggling, historically significant brands at low prices, such as Brooks Brothers and Reebok, and then revitalizes them through strategic licensing [4][6] - The company has a vast network of over 1,800 partners globally, which helps mitigate operational risks associated with brand management [7] - ABG's licensing agreements often include minimum guaranteed income clauses, ensuring stable revenue even if product sales are low [5][9] Group 3: Challenges and Criticisms - ABG faces criticism for altering the image and culture of acquired brands, focusing on maximizing short-term profits at the expense of brand heritage [8] - Quality issues have been reported with products from brands like Reebok and Brooks Brothers post-acquisition, raising concerns about the effectiveness of ABG's management [8] - The company's significant debt, approximately $1.8 billion by the end of 2020, poses financial risks, especially if market conditions affect partner operations [9]