一则公告将南极电商延续近一年的商标使用诉讼公示于众。 日前，南极电商在公告中披露，旗下品牌"卡帝乐"授权使用方——上海新和兆企业发展有限公司（以下 简称"上海新和兆"）早在2025年1月起诉南极电商，后于12月变更诉讼请求，诉讼金额从9525万元变更 为5.65亿元。而南极电商则在2025年6月反诉上海新和兆，要求支付因侵权造成的损失、违约金等，诉 请金额为8169万元。 中经记者 蒋政 北京报道 《中国经营报》记者注意到，南极电商曾长期依靠品牌授权获得营收和利润。但在业绩承压之后逐渐 向"自营+授权"转型，并对旗下多个品牌供应链及经销渠道进行梳理，很多不合格的供应链和加盟商遭 遇清退。不过，囿于转型周期较短，其成果在营收数据上尚未获得正向反馈。 服装行业分析师马岗告诉记者，品牌授权在行业内非常普遍，且是非常严谨的事情。南极电商对授权商 标进行监控，符合合约要求和国家质量管理等规范。不过，整体来看，南极电商对于品牌授权管理相对 比较粗放，导致部分商品质量高频出现问题。如果其不通过自营提升形象，南极电商的品牌授权生意并 不可持续。 一场涉及商标使用的双向诉讼 南极电商在公告中详细介绍了诉讼的基本情况。 早在20 ...

Core Viewpoint - The article highlights the issue of brand dilution and consumer confusion caused by the "label-selling" business model, particularly in the case of products claiming to be from "Beijing Tongrentang" that do not meet quality standards [1][6]. Group 1: Brand Misrepresentation - A product labeled as "Beijing Tongrentang 99% high-purity Antarctic krill oil" was found to have a phospholipid content of zero, despite claims of 43% [1]. - The involved manufacturer, Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., Ltd., was ordered to remove the product from sale, yet it remained available on some e-commerce platforms [1][5]. - The company has warned consumers to recognize the authentic "Double Dragon Trademark" and noted that unauthorized use of their trademarks constitutes infringement [5]. Group 2: Trademark Confusion - Multiple similar trademarks, such as "Neiting Shangyong" and "Zhenhuang," have been registered by affiliated companies, leading to consumer confusion regarding the authenticity of products [5][6]. - The complexity of brand identification on e-commerce platforms results in a mix of products from different affiliated companies, which can mislead consumers about the quality and origin of the products [6]. Group 3: Business Model Shift - The brand "Nanji Ren" transitioned from a manufacturer to a brand licensing company in 2008, capitalizing on the e-commerce boom [7]. - In 2023, "Nanji Ren" announced a shift away from the "label-selling" model, ceasing to charge licensing fees and focusing on self-developed products [7]. - Despite "Nanji Ren" exiting the label-selling business, other brands like "Yalu" continue to thrive in this model, with low barriers to entry for obtaining brand licenses [8]. Group 4: Consumer Complaints and Quality Issues - The "label-only" business model has led to a surge in consumer complaints, with over 2,400 complaints related to the "Yalu" brand alone, citing issues like counterfeit products and poor workmanship [9]. - "Nanji Ren" has also faced significant consumer complaints, indicating a disconnect between brand identity and product quality [11]. Group 5: Regulatory and Legal Implications - Legal experts emphasize that trademark owners have a responsibility to supervise the quality of products bearing their trademarks, and failure to do so can lead to liability for damages caused by defective products [12]. - The lack of stringent quality checks on e-commerce platforms exacerbates the issue, as they primarily focus on verifying seller qualifications rather than product quality [12].

Core Viewpoint - The recent scandal involving a product labeled "Beijing Tongrentang 99% High Purity Antarctic Krill Oil" has revealed that the actual phospholipid content is 0%, leading to significant consumer distrust in the brand and highlighting issues with brand licensing and management practices [1][2][4]. Brand Licensing Issues - Many products marketed under the Tongrentang brand are actually the result of brand licensing, which has led to confusion among consumers regarding the authenticity of the products [2][19]. - The product in question was produced by Anhui Habao Pharmaceutical Co., Ltd. and sold by Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., Ltd., which is a subsidiary of the larger Tongrentang Group [19][4]. - The complex brand licensing structure has created a "Tongrentang universe," where numerous products are sold under various subsidiaries, complicating consumer recognition and trust [19][20]. Impact on Brand Reputation - The brand licensing model, while providing short-term growth, is eroding the long-term value of the Tongrentang brand, leading to consumer confusion and diminished trust [8][20]. - Employees at the main Tongrentang store frequently encounter questions from consumers about the authenticity of the products, indicating a significant brand identity crisis [20]. Financial Performance - The company has faced a decline in stock price and financial performance, with shares dropping over 45% from their peak in 2023, closing at 32.25 yuan per share on December 26, 2025 [21][23]. - For the first three quarters of the year, the company reported a revenue of 13.308 billion yuan, a year-on-year decrease of 3.70%, and a net profit of 1.178 billion yuan, down 12.78% [11][23]. - The third quarter saw a particularly sharp decline, with revenue dropping 12.76% to 3.539 billion yuan and net profit plummeting 45% [11][23]. Operational Challenges - Despite a strategy of aggressive store expansion, with 250 new stores added in 2024, the overall sales have not increased, leading to operational inefficiencies [11][23]. - As of September 30, 2025, the company's inventory balance reached approximately 11.125 billion yuan, accounting for 35% of total assets, with an extended inventory turnover period of 424.4 days [11][23].

编者按： 这里是民生调查局，见人所未见，调查民生之变。关注你想关注的、你没关注的，调查你想 看的、未看到的。 中新网北京12月23日电(记者 左宇坤)你买到的"同仁堂"，真的是"同仁堂"吗？ 你手中的那瓶蜂蜜、那罐补品，或那包养生茶，虽然印着熟悉的圆形徽标，但它的产地，可能是某个从 未听说过的工厂；它的配方，可能与货架上其他同类品牌毫无差异。唯一的区别，或许只是最后贴标时 那个名字所带来的品牌溢价。 当一个与生命健康绑定的国货品牌，将其名字授权给众多非核心的代工产品时，是开拓了一个庞大的新 市场，还是打开了一个吞噬自身信誉的潘多拉魔盒？ 从"一个同仁堂"到"千百个同仁堂" 12月20日，中国北京同仁堂(集团)有限责任公司发布声明，就"南极磷虾油"产品事件向广大消费者和社 会各界致以最诚恳的歉意。集团表示"高度重视、深感痛心"，并立即开展零容忍品牌严管专项行动。 标称"北京同仁堂99%高纯南极磷虾油"的产品，宣称磷脂含量43%，实测结果却为0。三个差距悬殊的 数字，将这家356年老字号在品牌授权与扩张道路上的深层矛盾暴露出来。 风波中的涉事主体北京同仁堂(四川)健康药业股权穿透显示，其由北京同仁堂健康药业持股5 ...

凤凰网《风暴眼》出品 仅需数十万元，就能定制有百年老字号"北京同仁堂"品牌背书的保健品、滋补品、各类日用产品。这种低门槛、高灵活度的贴牌模式，使得电商平台上充 斥着五花八门的"同仁堂"产品，几乎到了"万物皆可贴"的地步。 凤凰网《风暴眼》从一名品牌授权招商人员黄兴（化名）处了解到，这种贴牌合作，起订量低至一万盒，由同仁堂合作工厂代工，可选择"蓝帽"（保健食 品）或"食品"标识，产品包装可使用"北京同仁堂"字样，只要注意字号比例，"绝对没问题"。 然而，正是这种贴牌产品，近日引发了不小的风波。一款标称"北京同仁堂高纯南极磷虾油"的产品，被曝核心成分磷脂含量为零，引发公众对同仁堂产品 质量的质疑。 面对质疑声浪，同仁堂最终选择了"弃车保帅"，表示将起诉品牌经销孙公司。这一波操作，能否真正意义上肃清长期以来的市场乱象、挽回品牌形象？还 要看消费者是否愿意埋单。 01 "磷虾油"生产方多次被处罚 近日，上海市消费者权益保护委员会委托中国水产科学研究院东海水产研究所对市面15款热销南极磷虾油产品进行检测，其中一款包装上印着"北京同仁堂 99%高纯南极磷虾油"的产品，核心成分磷脂的标识值高达43%，但检测结果显示，其实测 ...

凤凰网《风暴眼》出品 仅需数十万元，就能定制有百年老字号"北京同仁堂"品牌背书的保健品、滋补品、各类日用产品。这种低门槛、高灵活度的贴牌模式，使得电商平台上充斥 着五花八门的"同仁堂"产品，几乎到了"万物皆可贴"的地步。 凤凰网《风暴眼》从一名品牌授权招商人员黄兴（化名）处了解到，这种贴牌合作，起订量低至一万盒，由同仁堂合作工厂代工，可选择"蓝帽"（保健食 品）或"食品"标识，产品包装可使用"北京同仁堂"字样，只要注意字号比例，"绝对没问题"。 然而，正是这种贴牌产品，近日引发了不小的风波。一款标称"北京同仁堂高纯南极磷虾油"的产品，被曝核心成分磷脂含量为零，引发公众对同仁堂产品质 量的质疑。 图片来源：哈博药业官网 面对媒体，生产方哈博药业表示，"目前尚不清楚涉事产品是否为本公司生产，正在核查中"。 哈博药业是一家主营保健食品贴牌代加工（OEM/ODM）的服务商。天眼查显示，其存在多次行政处罚记录和食品安全问题。例如，2025年6月曾因广告引 证内容违反《广告法》第十一条规定行为被罚款一万元，其累计被罚金额27.8万元。2024年7月，其生产的锌镁片抽检不合格。 面对质疑声浪，同仁堂最终选择了"弃车保帅"， ...

授权安排将令公司于授权地区内获得长期独家分销及销售Swissdigital Design品牌及Swissdigital商标的智 能热泵空调产品的权利，让业务达致多元化并在智能热泵产业中建立声誉，同时让公司增加来自销 售"Swissdigital"智能热泵空调产品的收入。 阳光油砂发布公告，于2025年12月10日，公司作为被授权方，已与瑞士*Swissdigital Europe GmbH （Swissdigital）作为授权方签订品牌授权协议。根据协议条款，Swissdigital同意授权公司于欧洲26个国 家独家使用Swissdigital Design及其他Swissdigital系列商标于销售智能热泵空调产品。 据悉，Swissdigital Design品牌是世界第一智能箱包品牌，采用瑞士原创设计，是全球第一个将人工智 能、物联科技与箱包等智能可穿戴装备相结合的品牌，主要产品包括智能箱包、智能手表、音箱耳机、 智能充电宝、查找器、追踪器。曾被评为最佳美国智能背包品牌"Best Smart Backpacks Brand–USA"， 掌握美国市场智能箱包的核心发明专利。 阳光油砂早盘高开逾10%。截至 ...

格隆汇12月10日丨阳光油砂(02012.HK)宣布，公司作为被授权方，已与瑞士*Swissdigital Europe GmbH （「Swissdigital」）作为授权方签订品牌授权协议。根据协议条款，Swissdigital同意授权公司于欧洲26 个国家独家使用Swissdigital Design及其他Swissdigital系列商标于销售智能热泵空调产品。 授权安排将令公司于授权地区内获得长期独家分销及销售Swissdigital Design品牌及Swissdigital商标之智 能热泵空调产品的权利,让业务达致多元化并在智能热泵产业中建立声誉,同时让公司增加来自销售 「Swissdigital」智能热泵空调产品的收入。 ...

Core Viewpoint - The legal battle over Gucci's cosmetics rights highlights the complex interests within the international beauty industry, following Kering's announcement of a €4 billion deal with L'Oréal to acquire long-term beauty and fragrance rights for Gucci and other luxury brands, despite existing agreements with Coty until 2028 [1][5]. Group 1: Legal Dispute - Kering's agreement with L'Oréal involves a €4 billion buyout of beauty rights for Gucci and two other brands for 50 years, which Coty claims violates their existing contract [1][5]. - Coty has filed a lawsuit against Kering and Gucci in the UK, asserting their rights under the current agreement, which is set to last until 2028 [1][2]. - Both Kering and Coty have made strong statements regarding their commitment to defend their respective positions in this dispute [1][2]. Group 2: Financial Performance - Coty's financial performance shows a net revenue of $6.118 billion for the fiscal year 2024, with a 10% year-on-year increase, and the high-end beauty segment contributing $3.857 billion, up 13% [5]. - Gucci's fragrance line, particularly the "Gucci Bloom" series, has been a significant revenue driver for Coty, indicating the brand's strong market presence [5][8]. - Kering's beauty division reported revenues of €323 million in 2024, primarily from the recently acquired Creed brand, with a 9% year-on-year growth in the first half of 2025 [8]. Group 3: Strategic Shifts - Kering's establishment of Kering Beauté and the acquisition of Creed for €3.5 billion reflect a strategic shift towards in-house beauty operations [8]. - The appointment of Luca de Meo as CEO has led to a strategic overhaul, culminating in the decision to sell the beauty business to L'Oréal for €4 billion [8][9]. - The impending sale to L'Oréal is expected to be completed in the first half of 2026, with cash payments and future royalties to Kering [8].

Core Insights - Starbucks has officially announced a partnership with Boyu Capital to establish a joint venture for its retail operations in China, with Boyu holding up to 60% equity and Starbucks retaining 40%, based on a valuation of approximately $4 billion [1][2] Group 1: Market Dynamics - The Chinese market has shifted from a blue ocean to a highly competitive red ocean, making it increasingly difficult for foreign companies to generate profits [5][11] - Starbucks reported an 11% decline in same-store sales in Q2 of fiscal year 2024, with both average transaction value and volume decreasing, leading to significant pressure on the company [5][6] - Other foreign brands, such as Decathlon, are also facing challenges from local competitors and e-commerce, resulting in slowed growth [5][6] Group 2: Strategic Shifts - Many foreign companies are opting to relinquish control and introduce local capital, transforming their operations into a rental model, which allows them to lock in profits while minimizing operational risks [4][10] - The trend of foreign companies transitioning to a "rent-seeking" model reflects a broader strategy of financial conversion, allowing them to maintain brand presence while securing cash flow [10][11] Group 3: Local Market Adaptation - Successful local operations, as seen with Yum China, demonstrate that localized strategies can lead to impressive financial performance, with innovative product offerings tailored to local tastes [6][7] - The complexity of managing operations in China has increased, prompting foreign companies to hand over operational control to local teams who are more adept at navigating the market [8][9] Group 4: Brand Value and Profitability - The core asset for foreign companies in China is their brand, which can generate significant revenue through licensing and brand management agreements, often resulting in high margins [9][10] - For instance, McDonald's receives a franchise fee of 3% to 5% of sales from its Chinese operations, translating to an estimated annual income of $2 to $4 billion based on 2023 sales figures [9][10] Group 5: Future Implications - The shift towards a rental model signifies the end of an era where foreign companies could easily dominate the Chinese market solely based on brand and capital advantages [10][11] - This transition indicates that local capital and operational capabilities are becoming increasingly important in managing global brands within China [11][12]