MR-LBE 变革性体验，重构未来空间叙事方式 玩出梦想 MR 为 MR-LBE 与 MR 文旅等场景提供一站式解决方案，有效破解行业互动性差、沉浸感低 的核心痛点。在展会现场，玩出梦想科技展示了革命性场景，展示混合现实的无限潜力： 顶尖内容生态：玩出梦想科技在现场展示了Story、MixWorld为玩出梦想MR打造的高质量XR内容。作 为苹果Vision Pro的标杆级内容开发商，构建了更生动、有趣、沉浸的未来空间叙事方式。从悬浮棋局 到趣味飞行到万圣节惊魂过山车，StoryXR等内容创作引擎充分发挥玩出梦想MR双目 8K Micro-OLED 屏幕优势，带来超越真实的视觉体验，以创意释放无限想象。玩出梦想科技与Story等战略伙伴的合 作，无疑将为数字文旅、创意展览、研学/教育空间注入全新活力。 美国长滩2025年6月12日 ，空间计算领域全球领先品牌玩出梦想旗下全球首款安卓系统空间计算机玩出 梦想 MR在2025年美国增强现实世界博览会(AWE USA 2025)上凭借8K Micro-OLED显示屏、全球领先 的14毫秒视频透视延迟以及手眼手柄追踪技术，被誉为苹果Vision Pro的最强竞品。展会期 ...

Core Viewpoint - The global technology industry is undergoing a significant transformation, with advancements in XR, MR, and VR technologies reshaping various sectors, particularly in digital tourism and large space entertainment [1][3]. Group 1: Strategic Partnerships and Developments - On May 23, a strategic signing ceremony was held by the leading spatial computing brand, Play Dream Technology, in Shenzhen, marking collaborations with top XR content creators like Story, New Field Creative, and Zhongshu Yuanyu [1][3]. - This partnership signifies Play Dream Technology's strategic shift from consumer markets to B2B industrial scenarios, injecting new vitality into the digital tourism industry with MR and spatial computing [1][3][4]. - The CEO of Play Dream Technology emphasized the company's focus on MRLBE large spaces, digital tourism, and digital exhibitions, aiming to transform traditional experiences and initiate a new era of virtual-real integration [3][4]. Group 2: Market Trends and Consumer Demands - The traditional tourism and exhibition sectors are facing transformative demands, particularly from the "Z Generation" consumer group, which seeks deeper interaction and multi-sensory experiences [3][4]. - Current static viewing and one-way commentary models in traditional venues are insufficient to meet these evolving consumer expectations [3][4]. Group 3: Technological Innovations - Play Dream Technology's MR products utilize advanced technologies such as SLAM for centimeter-level environmental perception, enabling immersive experiences that transform visitors from passive observers to active participants [4][6]. - The MR technology features an 8K Micro-OLED screen with a leading 14ms color VST latency, providing high clarity, low latency, strong interactivity, and comfort, thus blurring the lines between real and digital objects [4][6]. Group 4: Industry Ecosystem and Collaborations - Play Dream Technology is actively building an industry-level strategic ecosystem to integrate resources and enhance user experiences in spatial interactions [6][12]. - Collaborating companies like Story and MixWorld are recognized leaders in XR content creation, contributing to innovative projects that enhance the digital tourism and exhibition sectors [6][12][14]. Group 5: Market Potential and Future Outlook - The global XR enterprise market is experiencing strong demand, particularly in large-scale immersive entertainment, education, healthcare, and military sectors, with significant growth potential [14][15]. - The market for large space solutions is projected to exceed $12 billion by 2025, with a compound annual growth rate of 58% [14]. - In China, the digital tourism market is expected to surpass 1.2 trillion yuan by 2025, with MR-based immersive experiences projected to account for 35% of this market [15][17].

【WitsView整理】 4月9-11日，第十三届中国电子信息博览会（CITE 2025）在深圳举办，展会主 题为"科技引领，'圳'聚创新"。TCL华星、天马微电子、和辉光电、龙腾光电等显示厂商亮相展 会，并展示产品。 TCL华星 本次展会，TCL华星重点展示了HVA电视屏、低功耗OLED显示屏、圆偏护眼屏、印刷OLED显示 屏、蛾眼仿生屏、环境光自适应电视屏 具体来看，拥有TCL华星最高画质的HVA Ultra星曜臻界屏，通过自主HVA技术研发及创新，同时 实现了178°广视角、DCI-P3 98%广色域及三边2.9mm窄边框外观，画质媲美OLED。 图片来源：TCL华星 TCL华星展示了其首款量产的印刷OLED 4K显示屏，采用先进的印刷OLED技术，拥有120Hz的高 刷新，独特的3边bezel less设计，提升了屏占比。该显示屏已于日前在武汉正式交付给客户，目前 产能为5.5K，未来计划扩充到10K以上。 TCL华星推出的环境光自适应电视屏，采用先进的a-Si In-cell Sensor制程技术。其智能光感系统能 够根据环境光线自动调节亮度、色温OD，确保画面始终处于最佳显示状态。节能方面，该产品 ...