（原标题：苹果、vivo、荣耀接连入局！手机厂商为何看好这一新赛道？） 继苹果推出MR（混合现实）头显后，vivo也进军MR领域，荣耀也正加紧研发中，小米前不久则推出首款AI眼镜，华为、OPPO也都已涉足AR眼 镜、AI眼镜。 "未来家庭机器人是vivo要做的，可能是五年甚至十年、十五年。"胡柏山说。 苹果已于2024年推出首款MR头显Vision Pro，当时该产品引发用户抢购，二手平台最高价格曾飙升至9万元/台，官方售价则为29999元起。但好景 不长，因售价较高、生态匮乏等原因，Vision Pro销售遇冷。公开消息显示，截至2024年末，苹果Vision Pro销量不足50万台，未达苹果预期。目 前，苹果已停止了这一版本产品的生产及二代产品的研发。 洛图科技数据显示，2025年上半年，中国消费级XR设备市场（包括虚拟现实VR、MR和增强现实AR）全渠道零售量为30.7万台，同比增长 17.6%。其中，中国VR/MR设备市场全渠道零售量同比下降25.6%，从2024年上半年的15.1万台降至11.2万台，延续2023年以来颓势。 不过，苹果首款头显曾经销量遇冷，目前已停产，小米AI眼镜也曾遭遇一波退货潮 ...

对于MR行业现状与未来，胡柏山表示："任何一个产业都不能太着急，要循序渐进。有了好的硬件体验 基础，生态才会形成正循环，产业就会起来。" 但vivo在MR领域的投入规模并不小。胡柏山曾在去年底透露，vivo混合现实团队已扩大至500人。 日前，国内手机企业vivo正式推出旗下首款MR头显vivo Vision探索版，重量为398克，为当前市场最轻 的MR头显。 据vivo执行副总裁、首席运营官、vivo中央研究院院长胡柏山介绍，vivo推出该产品历时5年研发，vivo 认为MR是连接物理世界和数字世界的桥梁。 不过，vivo Vision探索版目前不会面向消费者销售，从8月22日起，北京、深圳等10余座城市的12家vivo 官方授权体验店开放用户预约体验。 vivo对MR还有着出海的规划，称将在五年后出海，而对于当前MR行业痛点——产品价格问题，vivo方 面称，vivo Vision的价格有望降至1万元左右或更低。 在此之前，苹果已率先推出首款头显Vision Pro，国内售价29999元起，市场预测销售了50万至60万台， 不过目前苹果已停止了Vision Pro的生产，并暂停了第二代Vision Pro ...

过去两年，科技行业的风口转向了大模型和人形机器人。在消费电子领域，轻巧便携的 AI 眼镜、AI 玩具成为投资人和媒体追逐的新热点。 但这并不意味着 MR 已经淡出舞台。相反，尽管目前声量相对低调，MR 仍在持续演进，行业普遍 认为它尚未到达真正的爆发"奇点"。哪怕是苹果在 2024 年开售 Vision Pro，也更多起到了探索范式 的作用，为未来积蓄势能。 苹果用了十年时间打造这款空间计算产品，它确实代表一种新的技术范式。只不过，高昂的成本与复 杂的系统门槛，让大多数厂商在短期内更倾向于通过轻量化眼镜、结合 AI 能力来打开市场。但这并 不意味着 MR 的前景受限——相反，它依旧是下一代人机交互的重要方向，只是行业在等待一个更 合适的拐点。 但vivo选择了一条不同的路。 在8月中旬举办的vivo会客厅-Vision探享会上，vivo正式发布了历时数 年打造的MR产品——vivo Vision混合现实头显探索版，用一款相当高完成度的产品，展示了其在空 间计算领域的长期决心。 在市场热度不高的当下，发布MR头显看起来是一个有点大胆的选择。因为这不可能是什么临时起意 的项目，熟悉MR产品的人就知道，打造这样一个 ...

8月21日，vivo正式发布旗下首款MR混合现实头显产品 ——vivo Vision探索版。 图片来源： vivo 在设计方面，vivo Vision探索版采用分体式铆接设计，同时选用高强轻质镁合金材质，使得头显 重量仅为398g，大幅减轻了用户长时间佩戴的负担。计算单元外置的设计，也在一定程度上优化 了整体的佩戴平衡感。此外，该头显内置第二代骁龙 XR2+芯片，为设备提供流畅运行和高性能表 现。 光学显示是vivo Vision探索版的一大亮点。产品搭载了双目8K Micro OLED 显示器，能够覆盖 94%的DCI - P3 广色域，色彩准确度 ΔE<2。值得一提的是，头显还支持100-1000度磁吸光学 镜片，近视用户无需额外佩戴眼镜即可轻松使用，解决了该群体使用头显设备的一大痛点。 图片来源： vivo 在娱乐体验方面，vivo Vision探索版支持呈现120英尺超大巨幕画面，并且与咪咕视频展开合作， 为用户带来实时直播观赛以及多视角沉浸观赛体验。用户仿佛置身于赛场之中，能够全方位感受赛 事的紧张与激情。 在控制操作上，该头显支持1.5°高精度眼动追踪，具备26个自由度的微手势识别能力，垂直识别 ...

vivo即将于8月21日正式发布vivo Vision，这是国内主流手机厂商首次推出对标苹果Vision Pro的混合现 实（MR）头显设备。 早在今年3月的博鳌亚洲论坛上，vivo就已经展示过vivo Vision的外观设计。而就在产品正式发布前夕， vivo还举行了"vivo会客厅"活动，vivo执行副总裁、首席运营官、vivo中央研究院院长胡柏山谈及了更多 vivo Vision备受关注的话题，比如研发动机、销售价格、技术趋势等。 胡柏山透露，vivo Vision的诸多关键部件，其实在现有的手机供应链中就已具备，无需再开拓新的供应 链体系。同时，他指出，vivo Vision的价格有望降至1万元左右或低于1万元。 胡柏山还谈到，vivo Vision探索版不计划卖给消费者。"如果一开始硬件体验不好，就会给整个市场和 用户留下负面影响，那我宁可慢一点。我们第一次推向消费者的产品必须提供80分的体验，所以我们未 来的目标是在2-3年内提供80分的产品。" 新浪科技梳理了胡柏山的分享全文，略有删改： 谈动机：MR可作为机器人"眼睛"和"大脑" 胡柏山：大家也很清楚，现在每个人手上都有一台智能手机，大概09年 ...

Core Insights - The company, Liangliang Vision, confirmed the completion of over 100 million yuan strategic financing in March 2025, led by Yizhuang Industrial Upgrade Fund, with participation from Kunshan Guotou and Shaanxi Jinzi [2] - The financing was disclosed after achieving significant milestones in three key areas, including passing the Ministry of Science and Technology's key research project acceptance [2][3] Group 1 - The company successfully passed the acceptance of a key national research project focused on developing mixed reality (MR) smart terminals based on two-dimensional diffraction waveguide technology, overcoming challenges in display technology, spatial interaction, latency, and 3D graphics rendering [2] - Multiple clients from industries such as industrial, aviation, energy, and healthcare are currently trialing the MR smart terminals, accelerating industrialization and supporting China's transition from "catching up" to "leading" in the MR field [2] Group 2 - The company is accelerating the layout of the micro-nano optical industry chain by establishing a controlled mass production supply chain system in collaboration with leading enterprises, enhancing the self-controllable capability of core components [3] - The L-PAT series waveguide modules utilize self-developed processes with strict control and testing standards, resulting in high yield, low cost, and reliable quality [3] Group 3 - The company launched the next-generation AR translation glasses, Leion Hey2, which weigh only 49 grams and support real-time translation of over a hundred languages and dialects, with an 8-hour battery life, setting a new industry benchmark [3] - The financing will be used to accelerate the development of the next generation of AR glasses, deepen the micro-nano optical industry chain layout, and expand international markets in North America, Europe, and Southeast Asia [3]

Core Viewpoint - ByteDance is actively developing a lightweight mixed reality (MR) device, expected to be unveiled in 2027, targeting the AR market, particularly competing with Meta [1][9]. Group 1: Product Development - The MR device is currently in the research and development phase, with no specific details on its appearance, but its size is similar to Bigscreen's products [2][5]. - The device features a split design, separating the display from the main unit, which resembles a hockey puck and includes computing hardware, battery, and a proprietary chip [5][6]. - The project is led by the Pico team under ByteDance, with the development codename "Swan," indicating a strategic shift towards the MR field after setbacks in the VR market [5][8]. Group 2: Market Positioning - ByteDance's MR device is positioned as a direct competitor to Meta's Orion project, with similar design choices aimed at reducing user weight [9][11]. - The shift in product strategy from Pico's VR offerings to MR reflects a broader industry trend towards lightweight and practical devices, as seen with the success of Ray-Ban Meta glasses [15][20]. - The focus on lightweight design is a response to consumer preferences, suggesting that comfort and social acceptability will be crucial for XR product adoption [17][21].

Group 1 - The exhibition titled "Beyond Time and Space - An Immersive Experience of Cave Art" opened on July 8 at the Zhejiang Provincial Museum, showcasing a blend of ancient cave art and modern technology [1] - The exhibition features a 1200 square meter immersive space that integrates "material reality," "augmented reality (AR)," and "virtual reality (VR)" to transport visitors through various significant Chinese cave art sites [1][2] - The exhibition emphasizes the concept of "digital activation of cultural heritage," utilizing mixed reality (MR) and VR technologies to vividly recreate ancient stone carvings and murals for the audience [2] Group 2 - The exhibition transforms the traditional museum experience by engaging visitors as active participants in the exploration journey, allowing them to experience the timeless charm of cave art firsthand [3] - This technology-art fusion exhibition is a paid event and will be on display until October 31, 2026, inviting audiences to immerse themselves in the ancient cave art experience [3]

Core Viewpoint - The rapid development of digital technology is transforming future lifestyles, as showcased at the 2025 Global Digital Economy Conference with the unveiling of the "Digital Tide City" in Beijing, featuring applications of cutting-edge technologies like AR, MR, and AIGC [1][5]. Group 1: Event Highlights - The "Digital Tide City" in Beijing showcases immersive experiences, allowing visitors to engage with technologies that can instantly create stories, illustrations, and artworks through simple gestures [1][4]. - The Beijing Fang Digital Complex spans 6,000 square meters, featuring over 50 tech companies and 10 immersive exhibition areas, highlighting the deep integration of digital technology and cultural creativity [4][5]. - Daily visitor numbers at the complex reach approximately 2,500 to 2,800, with popular attractions like the XR immersive exhibition and C919 flight simulator often resulting in long queues [4][5]. Group 2: Technological Innovations - Key innovations include a handheld device called the "Digital Elf Guide," which combines AI voice interaction and high-transparency 3D imaging technology for 3D holographic explanations of exhibits [4][5]. - Technologies on display have practical applications in daily life, such as AR smart glasses for facilitating communication for the elderly and hearing-impaired, and a 3D asset encryption system to combat digital piracy [5]. - The immersive projects not only provide entertainment but also demonstrate the empowering effects of digital technology across various sectors, including business, culture, and tourism [5].

Core Insights - The company "玩出梦想" has launched the world's first Android-based spatial computer, "玩出梦想 MR," which is positioned as a strong competitor to Apple's Vision Pro, featuring an 8K Micro-OLED display and advanced tracking technologies [1][6]. Group 1: Product Features and Performance - "玩出梦想 MR" boasts an impressive 14 milliseconds video perspective delay and hand-eye controller tracking technology, making it a top-tier consumer device [1][3]. - The device has been praised for its low streaming latency, providing a gaming experience comparable to wired solutions, particularly for high-end titles like "Half-Life: Alyx" [3][9]. - The immersive experience is enhanced by the device's ability to support true 8K IMAX-level viewing and multi-sensory MR/VR gaming, breaking the limitations of personal entertainment spaces [9]. Group 2: Industry Impact and Applications - The company aims to address core industry pain points such as low interactivity and immersion in MR-LBE (Mixed Reality Location-Based Entertainment) and MR tourism scenarios, showcasing revolutionary content and experiences at the AWE USA 2025 [6][11]. - "玩出梦想" has established partnerships with content developers like Story and MixWorld to create high-quality XR content, enhancing the narrative potential of future spaces [6][11]. - The company is actively exploring enterprise-level applications globally, including VR virtual classrooms and vision training projects, and has formed an MR tourism ecosystem alliance to innovate in digital tourism and exhibition spaces [11].