Core Insights - The demand for air travel in the Northwest aviation market is expected to be strong during the summer transportation period of 2025, with many first-time flyers taking to the skies [1][2] - A total of 24 airports in Shaanxi, Gansu, Ningxia, and Qinghai served 24,200 first-time passengers from July to August, marking a new high since the start of the 14th Five-Year Plan [1] - The Northwest Civil Aviation Administration has launched an upgraded "scene-led" first-time service initiative, focusing on ten specific service scenarios to enhance the experience for first-time flyers [1] Service Enhancements - Various airlines and airports are enriching the supply of first-time service products, with Spring Airlines introducing "Silk Road Journey" and "Touring Qinggan" products [2] - China Southern Airlines' Xi'an branch has launched the "Chang'an Wing·Friendly Journey" international first-time service product [2] - Airports like Xining and Yulin are collaborating with OTA platforms to offer "Air + Tourism Service Packages" and "Electronic Service Cards for Transfer Passengers" [2] Market Potential - The initiatives have effectively tapped into the aviation market potential, boosting air travel consumption and catering to the diverse needs of travelers, including first-time flyers [2]