Investment Rating - Maintain "Add" rating for the industry [5] Core Viewpoints - The retail channel transformation is accelerating, with significant potential in discount formats. The expansion of discount systems from snack categories to larger categories such as daily chemicals and grains is expected to cover more consumer groups and increase purchase frequency. The development of community multi-category discount formats is anticipated to further impact traditional supermarkets positively [4][28]. - The report highlights the emergence of new opportunities for brands as supermarkets optimize their supply chain and profit distribution mechanisms, benefiting upstream brand development while enhancing product iteration and quality focus from a consumer perspective [28][29]. Summary by Sections 1. Discount Supermarket Grassroots Research - The first "Lai You Pin" discount supermarket opened in Hefei on January 10, marking a shift from hard discount snacks to a multi-category discount supermarket format. The store includes snacks, daily chemicals, grains, frozen products, and more, with snack category share decreasing to approximately 45% [11][12]. - "Zhao Yi Ming" discount supermarket is expanding its product categories, primarily focusing on snacks while adding daily chemicals and baked goods. The price perception is strong, with items like freshly made sausages priced at 1.5 yuan each [19][22]. 2. Investment Recommendations - The report suggests that the discount format has ample room for growth, with the potential to cover a broader consumer base and increase purchase frequency. The ongoing evolution of retail channels is expected to accelerate, drawing parallels with market developments in the US and Japan [4][28]. - Supermarkets are optimizing their product selection and enhancing service quality, which presents new growth opportunities for quality-focused brands [28][29]. 3. Retail Channel Transformation - The report notes that the discount supermarket model is supported by mature supply chain operations and digital management systems, with leading systems already having a scale of over ten thousand stores [4][28]. - The expansion of private label brands by major retailers is expected to enhance cost advantages and create competitive pressure on upstream production brands [29].