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【独家专访】探店魔都“硬核面包店”Avec Toi爱桐,在收藏名单里不舍得分享的宝藏店铺!
东京烘焙职业人· 2025-10-09 08:33
Core Viewpoint - The article highlights the unique journey and philosophy of "Avec Toi" French bakery in Shanghai, emphasizing its longevity and success through craftsmanship and quality over mere marketing and trends [1][3][34]. Group 1: Bakery Longevity and Philosophy - The average lifespan of a bakery in Shanghai is around three years, with five years considered exceptional, yet "Avec Toi" has thrived for 11 years [1][3]. - The bakery's success is attributed to a commitment to time-honored techniques and a focus on quality ingredients rather than relying on marketing hype [3][34]. - The founder, an elderly Japanese baker, brought his expertise from France to Shanghai, blending French baking traditions with Japanese precision [5][7]. Group 2: Leadership Transition - The current leader, Pang Junjie, transitioned from a management role in a major dessert brand to a hands-on role in baking, emphasizing a return to craftsmanship [10][11]. - Pang's experience in a fast-growing chain provided her with insights into the balance between quality and scale, which she now applies to "Avec Toi" [10][11][13]. Group 3: Product Offerings - Signature products include a unique cream baguette, which has become a symbol of the bakery, and a new egg tart that has quickly gained popularity [17][22]. - The bakery emphasizes the use of high-quality imported ingredients and traditional methods, such as hand-kneading, to create distinctive flavors and textures [33][25]. Group 4: Market Position and Future Plans - "Avec Toi" operates without paid promotions, relying instead on word-of-mouth and customer loyalty, which has allowed it to stand out in a competitive market [34]. - Future expansion plans are cautious, focusing on maintaining quality and the handmade process rather than rapid growth [34].
中秋国庆双节县域消费力爆发 京东折扣超市刷新销售记录 多店启动限流
Jiang Nan Shi Bao· 2025-10-09 03:41
今年中秋遇上国庆,"超长待机"的黄金周持续引燃消费活力。9月20日至10月6日期间,京东折扣超市全 国六家门店同步启动双节大促活动,上百款商品价格"击穿"当地市场常规价格,直接让利消费者,"又 好又便宜"的购物体验也使得京东折扣超市销量全面爆发,刷新销售记录。 从河北涿州、固安到江苏宿迁,多家门店再现排队盛况,累计接待顾客超500万人次;多类商品销量大 幅增长,部分热门商品突破往日销售峰值,门店多次紧急补货,甚至启动限购措施以保证消费秩序。双 节期间,京东折扣超市持续升腾的"烟火气",也勾勒出全国县域消费新图景。 作为中秋佳节的传统美食,琳琅满目的月饼礼盒持续占据着各大门店销售的"C位"。数据显示,双节期 间,京东折扣超市全国六店的中秋月饼销量环比增长超300%。其中,宿迁消费者尤为偏爱枣泥、豆沙 与五仁馅料的广式月饼。京东折扣超市提供了丰富的月饼种类,满足消费者对传统节日美食的需求。 与此同时,民生刚需商品的持续热销,彰显着家庭消费的底色。活动期间,1.2万桶京东自有品牌京鲜 舫压榨一级浓香花生油5L、2.5万袋香满园美味富强小麦粉5kg,凭借稳定的品质与高性价比,精准匹配 家庭日常烹饪需求,成为厨房必备之 ...
京东折扣超市6店引爆国庆中秋县域消费 总客流超500万人次!
Zhong Jin Zai Xian· 2025-10-07 07:17
今年中秋遇上国庆,"超长待机"的黄金周持续引燃消费活力。9月20日至10月6日期间,京东折扣超市全 国六家门店同步启动双节大促活动,上百款商品价格"击穿"当地市场常规价格,直接让利消费者,"又 好又便宜"的购物体验也使得京东折扣超市销量全面爆发,刷新销售记录。 众多"新鲜看得见"的生鲜产品也格外表现抢眼。榴莲作为热带水果之王,在京东折扣超市全国六店的销 量突破60万斤。新鲜优质海鲜的消费需求同样居高不下,数据显示,鲜活海白虾销量环比增长100%, 鲜活的梭子蟹、大闸蟹等水产商品持续热销。"家门口就能挑鲜活的螃蟹,价格还便宜,太方便了。"在 涿州门店,市民王先生举着刚选好的梭子蟹说道。这些高单价商品的畅销,不仅反映了县域居民饮食结 构的多元化升级,也有力印证了县域消费者对高品质、特色生鲜的接受度与消费力正稳步提升。 值得一提的是,各种配料干净的京东自有品牌商品被疯抢,如京东七鲜各种口味的 100%果汁口感纯 正、营养丰富;"东哥同款"七鲜皮尔森原浆啤酒麦香浓郁等。 从河北涿州、固安到江苏宿迁,多家门店再现排队盛况,累计接待顾客超500万人次;多类商品销量大 幅增长,部分热门商品突破往日销售峰值,门店多次紧急补货 ...
新中式烘焙十年,为什么再没出下一个肉松小贝?
东京烘焙职业人· 2025-09-29 08:33
Core Viewpoint - The article discusses the evolution of the new Chinese baking industry over the past decade, highlighting the challenges in creating new "blockbuster" products like the "Meat Floss Little Cake" that once captivated the market. It emphasizes the need for a shift from short-lived trends to sustainable, long-term products that resonate with consumers' memories and experiences [5][38]. Group 1: Historical Context and Market Dynamics - The "Meat Floss Little Cake," developed by Bao Caisheng in 2004, became a nationwide sensation in 2014, marking a significant moment in the Chinese baking industry [3][4]. - This product represented a fusion of Chinese and Western flavors, breaking traditional boundaries and creating a new taste experience that appealed to consumers [6][11]. - The rapid expansion of bakery stores and the maturation of supply chain logistics in 2015 facilitated the widespread distribution of the "Meat Floss Little Cake," which was easy to standardize and replicate [8][9]. Group 2: Evolution of Product Categories - The new Chinese baking industry has undergone a transformation from "blockbuster" products to "evergreen" and "daily" products over the past decade [14]. - The "blockbuster phase" (2016-2018) was characterized by products that gained popularity through novelty and rapid social media sharing, such as salted egg yolk pastries and mochi [15]. - The "evergreen phase" saw products like egg yolk pastries become stable choices for consumers, focusing on long-term repeat purchases rather than short-term spikes in sales [17][20]. - The "daily phase" post-2020 integrated new Chinese baked goods into everyday consumer life, making them standard offerings in bakeries [22][23]. Group 3: Challenges and Market Saturation - The article notes that the market for new Chinese baked goods has become saturated, with the emergence of numerous similar products leading to intense competition and reduced profit margins [31][32]. - The rise of short video platforms has changed consumer behavior, making it difficult for any single product to achieve the same level of widespread attention as the "Meat Floss Little Cake" did in its heyday [26][29]. - Consumers are experiencing "taste fatigue," as the novelty of new flavors diminishes, leading to higher expectations for unique and memorable taste experiences [35][37]. Group 4: Future Directions - The industry must transition from a focus on one-time blockbusters to creating products that foster long-term consumer loyalty and repeat purchases [38]. - Emphasizing "scene economy" will be crucial, integrating baked goods into everyday life scenarios such as breakfast and celebrations to build consumer attachment [39]. - Establishing a "taste memory" rather than relying solely on trendy symbols will be essential for creating enduring products that resonate with consumers [42]. - A shift from "single product logic" to a "systematic logic" that combines product matrices and brand value is necessary for sustainable growth [44]. - Brands must develop self-sustaining cycles that focus on community engagement and long-term reputation rather than short-term viral marketing [45].
10元将面食装满冰箱?京郊藏着批宝藏工厂店,价格好感人
Sou Hu Cai Jing· 2025-09-19 16:12
Core Viewpoint - The article highlights the growing trend of consumers seeking direct purchases from factory stores, emphasizing the appeal of lower prices, product freshness, and unique offerings, while also addressing operational challenges faced by these stores [2][11]. Group 1: Consumer Trends - Increasing numbers of consumers are attracted to factory stores for their affordability and the assurance of product quality, with many finding these locations through social media [4][7]. - Factory stores offer a variety of products at significantly lower prices compared to traditional retail, with examples such as 15 yuan for 24 slices of whole wheat toast and 10 yuan for four water alkali balls [4][5]. - The appeal of factory stores is particularly strong among younger consumers, who appreciate the unique and exclusive products not available in regular stores [7][8]. Group 2: Product Quality and Variety - Factory stores provide fresh and high-quality products, with many items being exclusive to these locations, such as self-developed products and short shelf-life items [7][8]. - A wide range of products is available, including fresh meat, baked goods, and ready-to-eat meals, catering to diverse consumer preferences [8][9]. Group 3: Operational Challenges - Factory stores often face challenges related to their remote locations, limited transportation options, and lack of surrounding amenities, which can deter customers from staying longer [11][12]. - There is a need for improved marketing strategies, as many factory stores rely on word-of-mouth and social media for customer engagement, limiting their potential reach [13]. Group 4: Recommendations for Development - Experts suggest establishing a "cultural, commercial, tourism, and sports" integration development system to enhance the appeal of factory stores and promote local economic growth [14][15]. - Recommendations include optimizing transportation access to factory stores and enhancing surrounding service facilities to improve the overall consumer experience [15].
东北烘焙品牌扎堆进京:人均40元,主攻中高端商场
东京烘焙职业人· 2025-09-04 08:38
Core Viewpoint - A number of Northeast baking brands are aggressively entering the Beijing mid-to-high-end market, with "入口天物" being a notable example of success in this expansion [6][20]. Group 1: Company Overview - "入口天物," a baking brand from Shenyang, is preparing to open its first store in Beijing, located in Xizhimen [6]. - The brand has rapidly expanded, opening stores in cities like Xi'an, Qingdao, Hohhot, and Tianjin within a year of its inception [6][12]. - Each store opening generates significant consumer interest, with daily sales reaching up to 200,000 yuan [13]. Group 2: Consumer Engagement - The average consumer spends around 45 yuan per visit, with some products priced at 29 yuan for a signature durian bread and 38 yuan for a brioche [17]. - The store design features an open layout that enhances customer experience, resembling an art exhibition, which attracts a younger demographic willing to wait in line for up to two hours [8][14]. Group 3: Competitive Landscape - Other Northeast brands, such as "一栗 Nutco" and "崎本的店," are also entering the Beijing market, indicating a trend of regional brands seeking recognition and validation through expansion into major cities [20][21]. - "一栗 Nutco" has also seen success in Beijing, with a similar consumer spending pattern and long wait times reported [20]. - The entry of these brands into Beijing serves as a benchmark for their business models and future national expansion [21].
新手必看!利用冷藏发酵法精准定制面包的口感,要注意这四个维度!
东京烘焙职业人· 2025-08-29 08:33
Core Viewpoint - The article emphasizes the importance of fine-tuning the cold fermentation method in baking to achieve desired textures and flavors in bread, highlighting four key factors: bubble quantity, mixing degree, refrigeration temperature, and dough thickness [1][31]. Group 1: Bubble Quantity - The primary consideration in bread making is the desired mouthfeel for consumers, which is significantly influenced by controlling bubble quantity [1][3]. - Different markets have varying preferences; for instance, French consumers favor a chewy texture, while Japanese consumers prefer a softer texture, leading to different applications of cold fermentation methods [5]. Group 2: Mixing Degree - Higher mixing degrees are required in cold fermentation to compensate for bubble loss during refrigeration, ensuring the dough retains sufficient bubbles for optimal texture [6][10]. - The article provides a comparative example showing that longer mixing times result in greater dough elasticity and larger final bread volume, with more bubbles leading to better baking expansion [10][12]. Group 3: Refrigeration Temperature - The fermentation speed of yeast increases with higher refrigeration temperatures, which also affects the dough's elasticity and bubble quantity [15][21]. - A temperature of -2°C results in the least bubble reduction and the softest texture, while higher temperatures lead to more chewiness and potential over-fermentation issues [20][21]. Group 4: Dough Thickness - Dough thickness significantly impacts the cooling effect during cold fermentation; thicker dough cools unevenly, leading to over-fermentation and poor quality bread [22][29]. - The article illustrates that a 5cm thick dough yields a more uniform cooling effect and better quality bread compared to a 10cm thick dough, which suffers from over-fermentation [29].
利润跌92%,一线城市的酒店怎么了
吴晓波频道· 2025-08-25 00:29
Core Viewpoint - The hotel industry is experiencing significant turmoil, with varying performance across different regions, highlighting a stark contrast between struggling markets and those witnessing rapid growth [3][11]. Group 1: Industry Performance - In Beijing, the hotel industry is facing severe challenges, with 5,135 legal entities reporting a 3.7% decline in revenue and a staggering 67% drop in total profits [5]. - Specifically, the accommodation sector in Beijing saw a 7.3% decrease in revenue, with profits plummeting by 92.9%, averaging only 37,000 yuan per establishment in the first half of the year [5]. - High-end hotels are adapting by diversifying their offerings, such as selling affordable food items, as seen in several cities where five-star hotels have introduced budget-friendly meals [5][10]. Group 2: Pricing and Competition - The hotel industry is engaged in a "price war," with established brands reducing prices to compete with emerging players, leading to a downward spiral in average daily rates (ADR) [9][23]. - The competition has intensified, with hotels like Hilton and Atour adjusting their pricing strategies to remain competitive, resulting in significant price reductions across the board [9][23]. Group 3: Regional Disparities - Contrasting with Beijing's struggles, regions like Guizhou are experiencing a boom, with hotel prices skyrocketing from 142 yuan to 1,087 yuan in just two months, driven by increased tourist demand [11][13]. - Guizhou's tourism has seen an 8.2% increase in visitor numbers and a 10.6% rise in total spending, indicating a robust recovery in certain markets [13]. Group 4: Future Outlook - Industry experts suggest a cautious approach for the remainder of the year, with many investors opting to maintain the status quo rather than aggressively expanding [30]. - The trend towards smaller, more manageable hotel operations is expected to continue, with a focus on cost-effective, automated services to reduce operational expenses [33]. - The hotel sector is anticipated to undergo a transformation, with a shift towards professional management models and a potential increase in hotel closures and transfers as the market stabilizes [35].
“食在广州”谋进阶:国营餐饮老字号“调味”新故事
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-24 13:57
Core Insights - The article highlights the revitalization of the historic tea house, Hui Ru Lou, in Guangzhou, emphasizing its cultural significance and the strategic move by the Guangzhou state-owned assets management group to modernize traditional brands while preserving their heritage [1][2][4] Group 1: Company Strategy and Operations - The Hui Ru Lou tea house has reopened after 30 years, marking a significant step in the revitalization strategy for Guangzhou's time-honored brands [1][2] - The operation of Hui Ru Lou is managed by Guangzhou Old Brand Investment Holding Co., a subsidiary of the Guangzhou state-owned assets management group, which aims to blend traditional craftsmanship with modern consumer needs [1][4] - The company employs a refined operational strategy, implementing tailored approaches for each brand under its management, such as Hui Ru Lou and others [4][5] Group 2: Market Context and Competition - Guangzhou has the highest density of restaurant market entities in China, with 248,000 registered businesses by the end of 2024, indicating a highly competitive environment [1][5] - The city is actively promoting the "first store economy," which has led to a diverse and quality-driven restaurant landscape, showcasing both new and traditional dining experiences [6][7] Group 3: Policy and Support - The Guangzhou government has introduced various policies to support the revitalization of state-owned old brands, including a 4.04 billion yuan fund aimed at enhancing the operational capabilities of these brands [5][6] - Recent meetings involving key stakeholders in the restaurant industry signal a commitment to optimizing the business environment and fostering high-quality development in the sector [2][5] Group 4: Brand Development and Innovation - The article discusses the importance of brand strength and innovative elements in the revival of old brands, with a focus on maintaining traditional flavors while adapting to modern consumer preferences [7][8] - Hui Ru Lou is noted for its innovative dishes that combine traditional recipes with contemporary culinary trends, such as the introduction of a unique smoked caramel chicken dish [7][9] Group 5: Cultural Significance and Future Directions - The revitalization of Hui Ru Lou is seen as a way to preserve the cultural heritage of Guangzhou while also appealing to modern consumers, blending tradition with contemporary lifestyle [9][10] - The company plans to enhance its brand narrative and cultural engagement through immersive experiences and collaborations, aiming to integrate traditional Cantonese tea culture into modern aesthetics [9]
30元/个、喜茶猛推,蛋挞成饮品店“顶流”
东京烘焙职业人· 2025-08-16 08:33
Core Viewpoint - The beverage industry is innovating by integrating baked goods, particularly egg tarts, into their product offerings, enhancing customer engagement and increasing sales potential [20][22][34]. Group 1: Egg Tart Innovations - Beverage stores are creatively using tea-making techniques to produce egg tarts, with brands like Heytea introducing flavors such as taro mud and brown sugar [8][15]. - The average price of these egg tarts is around 30 yuan, which, while not cheap, attracts consumers due to unique flavors and appealing presentations [15][20]. - The trend of egg tarts is gaining traction, with various brands like Lele Tea and Grandpa's Tea launching their own versions, including innovative designs like "box tarts" and "giant tarts" [19][20]. Group 2: Expanding Product Lines - Beverage brands are diversifying their offerings by introducing low-cost baked goods, such as freshly baked bread priced under 10 yuan, to attract customers and increase foot traffic [24][26]. - New store formats, like Nayuki Green, are focusing on fresh and healthy ingredients, aiming to capture a broader market by offering tea, baked goods, and light meals [27][29]. - The introduction of Chinese-style snacks, such as baked buns paired with coffee, is appealing to local tastes and enhancing customer interest [31][33]. Group 3: Market Strategy - The integration of baked goods into beverage menus is seen as a strategic move to combat price competition in the beverage market, allowing stores to maintain profitability [34][35]. - The emphasis on freshly made products rather than factory-produced items is intended to create a unique selling proposition and strengthen brand loyalty [35].