Core Insights - Emerging markets are becoming a significant growth driver for the medical beauty industry, leading to a more balanced industry structure [1] - The proportion of medical beauty institutions in third-tier cities is expected to increase from 30% to 42% between 2022 and 2025, indicating a trend towards wider consumer adoption [1] - Meituan's "Navigator Plan" aims to support high-quality medical beauty institutions in emerging markets, enhancing consumer access to reliable services [1] Group 1 - The Qingdao and Yantai summits of Meituan's "Navigator Plan" featured local institutions discussing regional medical beauty development [2] - Local brand Nuomeide, established in 2015, has five clinics and over 20 doctors, emphasizing the importance of collaboration with Meituan for consumer trust in product authenticity [2] - Meituan's platform has helped new institutions like Nuomeide quickly address customer flow issues, facilitating a shift in focus from complex procedures to light medical beauty, resulting in rapid growth [2] Group 2 - Meituan has accumulated extensive data and industry insights, aiding emerging medical beauty institutions in digital transformation [4] - In Qingdao, 77% of medical beauty consumers are female, with over 56% under 30 years old, highlighting a youthful market trend [4] - The average daily traffic for medical beauty in Qingdao has increased by over 20% year-on-year, with an average transaction value exceeding 800 yuan, reflecting significant market potential [4] - Key consumer motivations include repeat purchases of similar services (25%) and age-related concerns (25%), with word-of-mouth effects accounting for 13.4% [4] - Meituan plans to hold more summits in emerging cities, aiming to connect high-quality local institutions with its service capabilities to enhance consumer experiences [4]