齐鲁晚报.齐鲁壹点高雅洁 "第一次做轻医美是因为刷小红书时看到很多本地博主推荐光子嫩肤，说能改善熬夜后的暗沉，正好赶上机构有活动，就想试试水。"28岁的徐溪(化名)是 典型的尝鲜型消费者，她获取轻医美信息的主要渠道是小红书和美团，"平台上很多本地博主分享'轻医美攻略'，还有大量用户真实评价"。对于徐溪而 言，价格亲民是将轻医美纳入"新年货"的核心原因："以前觉得医美是高消费，现在几百块就能尝试，和买一套护肤品差不多，完全能接受。" "最近囤了光子嫩肤和水光针套餐，才600元出头，比每一项单独购买省了将近500元，就当给自己的新年礼物。"28岁的青岛市民孙倩(化名)谈到刚囤的轻 医美优惠券，语气轻快。 如今，像孙倩这样把轻医美当作"新年货"囤券消费的年轻人在青岛越来越多，玻尿酸注射、光子嫩肤、水光针等备受用户关注。"消费门槛降低"正推动轻 医美从"小众精致消费"转向"全民尝鲜年货"，男性也越来越多参与轻医美，比例超过两成。 "新年货"添新选项 低价+节点驱动消费者尝鲜 "轻医美"也被称为"午餐式医学美容"，主要是指通过非手术方式实现祛斑除皱、美白嫩肤等医疗美容目的，常见的轻医美项目包括水光针等注射类、激光 美容 ...

2026年1月1日起，《中华人民共和国增值税法》与《中华人民共和国增值税法实施条例》正式施行。其中关于医疗机构增值税优惠的条款调整，引发市场 对医疗美容行业缴税问题的广泛关注。 《中华人民共和国增值税法》明确规定，"医疗机构提供的医疗服务"免征增值税；《中华人民共和国增值税法实施条例》进一步将"医疗机构"定义为"依 据有关规定设立的具有医疗机构执业资格的机构，包括军队、武警部队各级各类医疗机构，不包括营利性美容医疗机构"。 一时间，"医疗美容要交税"的解读在行业内外引发热议。对此，康德顾问团专家、北京京师（成都）律师事务所刘诚冬律师向21世纪经济报道记者指出， 这一说法"不够严谨、不准确"。 刘诚冬律师进一步解释，"增值税的缴税主体是营利性医美机构，而非消费者。该税种是一直存在的，新规是取消免税优惠，让机构依法缴纳增值税，并 非新增针对消费者的'整容税'，消费者可能承担的是机构转嫁的税负，而非直接缴税。" 图片来源：《中华人民共和国增值税法实施条例》 免税红利促发展，偷税乱象频现 根据《医疗美容服务管理办法》的定义，"美容医疗机构"是指以开展医疗美容诊疗业务为主的医疗机构，其服务范畴涵盖运用手术、药物、医疗器 ...

记者丨韩利明 编辑丨季媛媛 2026年1月1日起，《中华人民共和国增值税法》与《中华人民共和国增值税法实施条例》正式施行。其中关于医疗机构增值税优惠的条款调 整，引发市场对医疗美容行业缴税问题的广泛关注。 《中华人民共和国增值税法》明确规定，"医疗机构提供的医疗服务"免征增值税；《中华人民共和国增值税法实施条例》进一步将"医疗机 构"定义为"依据有关规定设立的具有医疗机构执业资格的机构，包括军队、武警部队各级各类医疗机构， 不包括营利性美容医疗机构 "。 一时间， "医疗美容要交税"的解读在行业内外引发热议。 对此，康德顾问团专家、北京京师（成都）律师事务所刘诚冬律师向21世纪经济报 道记者指出， 这一说法"不够严谨、不准确"。 图片来源：《中华人民共和国增值税法实施条例》 免税红利促发展，偷税乱象频现 根据《医疗美容服务管理办法》的定义，"美容医疗机构"是指以开展医疗美容诊疗业务为主的医疗机构，其服务范畴涵盖运用手术、药物、医 疗器械以及其他具有创伤性或者侵入性的医学技术方法对人的容貌和人体各部位形态进行的修复与再塑。 早在2023年，厦门税务官方微信公众号曾发文明确，医美机构均应取得《医疗机构执业许可证》 ...

皮肤屏障功能减弱夏季的频繁清洁、紫外线伤害，可能已经让我们的皮肤屏障有些受损。进入冬 季，如果护理不当，屏障功能无法及时修复，水分流失会更快，导致干燥、瘙痒甚至敏感。 生活习惯改变天气寒冷，大家除了频繁洗热水澡外，各种取暖神器也纷纷登场。暖气、电热 毯、"小太阳"的使用，都会在不知不觉中带走皮肤的水分。 温和清洁避免洗去保护层 应对冬季皮肤干燥，首先从清洁入手，用力过猛将使脆弱的皮肤屏障"雪上加霜"。 水温适度放弃过热的水洗脸、洗澡，它会让皮肤上的天然油脂过度流失。一般水温接近体温，即 35℃至37℃为宜。 寒风凛冽，暖气烘烤，冬季是皮肤"闹脾气"的高峰期——干燥、紧绷、脱屑，甚至瘙痒刺痛？ 今天，皮肤科医生就从中西医结合的视角，聊聊如何科学应对冬季护肤挑战，拯救"干渴肌"，并介 绍能直达根源、强力补水嫩肤的"秘密武器"助您安稳过冬，肌肤水当当！ 为啥冬天皮肤容易"闹情绪" 环境"双低"攻击气温和湿度双双下降，空气中的水分减少，干燥的空气会加速皮肤表面水分的蒸 发，就像一块湿毛巾放在干燥的房间里会更快变干一样。 皮脂分泌减少我们的皮脂腺和汗腺分泌会随着气温降低而变得"懒惰"。皮脂膜是皮肤天然的"保湿 霜"，这 ...

Core Insights - The "light medical beauty" market in China has rapidly penetrated modern life, with treatments like photon rejuvenation and water light needles becoming accessible during short breaks, reflecting a shift in consumer behavior and preferences [1][3][4] - The market has evolved significantly over the past decade, with a growing user base and increasing market transparency, leading to a projected user scale of 31.05 million by 2025 [1][2] - The industry is experiencing consolidation, with small institutions facing challenges due to increased competition from new players like New Oxygen and JD Health, indicating a trend towards chain operations and larger entities [2][12] Market Growth and Trends - The user scale of China's light medical beauty market reached 23.54 million in 2023, with expectations to grow to 31.05 million by 2025 [1] - The medical beauty market size is projected to increase from 227.4 billion yuan in 2021 to 364 billion yuan by 2025, with light medical beauty accounting for 53.3% of the market [1] - The consumer demographic has expanded from a niche market to a broader age range, including Z generation to individuals over 40, indicating a shift towards a more inclusive consumer base [5][12] Consumer Behavior and Preferences - There is a notable shift in consumer preferences from "internet celebrity faces" to more natural aesthetics, with 78% of consumers seeking natural results [4][5] - Male consumers are emerging as a significant growth segment, with their share in the medical beauty market increasing from 14% to 29% between 2022 and 2025 [5][6] - Consumers are increasingly prioritizing quality and personalized aesthetic design over mere procedural outcomes, reflecting a maturation in consumer awareness [4][10] Product and Service Evolution - The market has seen a shift in dominant products, with botulinum toxin and hyaluronic acid remaining the leading choices, while regenerative materials are gaining traction [6][7] - Regenerative materials, such as polylactic acid and recombinant collagen, are being introduced, but experts believe hyaluronic acid will maintain its dominant position due to its established safety and effectiveness [7][8] - The price of medical beauty services is becoming more transparent, with significant reductions in costs for treatments like photon rejuvenation, making them more accessible to a wider audience [10][11] Industry Dynamics and Future Outlook - The medical beauty industry is undergoing significant restructuring, with a high turnover rate of institutions and a trend towards professional consolidation [12][13] - Future industry developments are expected to focus on chain operations, involvement of listed companies, and participation of state-owned capital, enhancing trust and operational efficiency [13][14] - The market is anticipated to continue evolving towards a dual-track model of professionalization and market segmentation, with large chains dominating standardized treatments while niche clinics focus on personalized services [14]

Summary of the Medical Aesthetic Industry Conference Call Industry Overview - The medical aesthetic industry has shown a GMV (Gross Merchandise Volume) growth of 13% year-on-year, reaching 450 million yuan for the period from January to November 2025, although the growth rate has slowed compared to the pandemic period [1][2] - The revenue from the Double Eleven shopping festival accounts for approximately 5% of the total revenue in Q4 [4] Key Insights - **Customer Spending Trends**: - The average transaction value for medical aesthetic products has significantly decreased, with an overall decline of 4% year-on-year. Non-surgical procedures, such as laser treatments and injections, saw a decline of 8-9%, while surgical procedures experienced a stable growth of 2% [1][5] - The long-term trend indicates a continuous decrease in average transaction value, particularly for injection products, which have seen a decline of over 8% [5][6] - **Market Dynamics**: - The decrease in product prices is attributed to increased information transparency, stricter regulations leading to product homogenization, and a rise in new products from upstream manufacturers, which lowers procurement costs [6][7] - Younger consumers are increasingly favoring lower-priced options, and demand from second and third-tier cities has contributed to the decline in average transaction value [6][7] - **Consumer Demographics**: - The proportion of male consumers has increased but remains low at around 5%. The share of younger consumers (ages 18-22) has decreased, while the proportion of consumers aged 35 and above has increased, showing a preference for mid to high-end services and higher repurchase rates [7] - Combined treatments, such as using laser devices alongside injections, have become the norm, reflecting a trend towards package sales [7] Financial Performance - The company has experienced a slowdown in revenue growth, with top-tier institutions reporting a year-on-year revenue increase of about 6% and a net profit margin maintained between 8% and 10% [3][11] - Customer traffic has increased by 12% year-on-year, but the average transaction value has decreased by approximately 5% [11] - The overall revenue growth for the year is expected to be no more than 10%, indicating a shift towards stable growth in the industry [3][11] Competitive Landscape - The market for various medical aesthetic products has become increasingly competitive, with mid-sized and chain clinics experiencing a general slowdown in growth. The overall industry is still growing at over 5%, but the explosive growth phase has ended, leading to a focus on refined operations [13] - The collagen market has seen significant growth, particularly for new specifications introduced by companies to extend product life cycles, despite increased competition from new entrants [19] Inventory Management - Medical aesthetic institutions typically maintain an inventory cycle of about 10 to 15 days, with a slight increase in inventory towards the end of the year to meet peak business demands and supplier requirements [23][24] Conclusion - The medical aesthetic industry is undergoing significant changes, with shifts in consumer behavior, pricing pressures, and competitive dynamics. Companies are adapting their strategies to maintain profitability and market share in a more regulated and competitive environment.

Core Insights - Emerging markets are becoming a significant growth driver for the medical beauty industry, leading to a more balanced industry structure [1] - Meituan Medical Beauty launched the "Navigator Plan" in 2025 to support high-quality medical beauty institutions in emerging markets, aiming to provide consumers with quality and reliable medical beauty services [1] Group 1: Industry Trends - The Meituan Medical Beauty summit in Hangzhou featured local institutions discussing the development of the medical beauty sector [1] - EG Tongyan Medical Beauty, a local institution, has served 12,338 clients in 566 days since joining the "Trustworthy Beauty" initiative, highlighting the importance of consumer trust in the industry [1] - The average daily traffic for Hangzhou's medical beauty market is projected to grow over 4% by October 2025, with an average transaction value exceeding 1,000 yuan, reflecting significant market potential [2] Group 2: Consumer Demographics - Women constitute 85% of the medical beauty clientele in Hangzhou, with individuals aged 20-35 making up over 66%, indicating that young women are the primary market segment [2] - Popular treatments among consumers include photon rejuvenation, injection shaping, hyaluronic acid wrinkle removal, and water light needles [2] Group 3: Strategic Collaborations - Meituan Medical Beauty signed a strategic cooperation agreement with Yazheng Institute, with 35 medical beauty institutions expected to join the Meituan platform this month [2] - The "Navigator Plan" will be expanded to more emerging cities, aiming to connect local quality medical beauty institutions with Meituan's service capabilities [2]

Core Insights - The report by KPMG highlights that China's medical aesthetics industry has reached a market size of over 100 billion RMB and is experiencing the fastest growth globally, with potential to reach 1 trillion RMB by 2030 [1] Market Demand - In 2024, over 50% of the market demand for medical aesthetics will come from Generation Z (born 1997-2012), who view these services as a form of daily self-care rather than corrective treatments [1] - There is a rising demand from male consumers for light medical aesthetic procedures such as hyaluronic acid injections, botulinum toxin, microneedling, and intense pulsed light treatments [1] Market Growth - The market size for light medical aesthetics grew from 50.2 billion RMB in 2018 to 146 billion RMB in 2023, with the number of consumers increasing from 7.4 million to 23.5 million [1] - The shift towards non-surgical procedures is significant due to their lower risks, shorter recovery times, and easier accessibility [1] Geographic Trends - Medical aesthetic demand is shifting from traditional first-tier cities like Shanghai and Beijing to emerging first and second-tier cities such as Chengdu, Chongqing, and Hangzhou, which have lower living costs and considerable disposable income [1]

Core Insights - The article highlights the increasing trend of middle-aged male tech workers in Silicon Valley seeking cosmetic procedures, driven by concerns over aging and job competitiveness [1][2][6][12]. Group 1: Industry Trends - Over the past five years, the number of male clients from the tech industry seeking cosmetic procedures has increased fivefold [2]. - There is a notable rise in demand for surgical procedures such as facelifts (up 25%) and eyelid lifts (up 50%) among male tech workers [2]. - The demographic of clients seeking these procedures is becoming younger, with men in their 40s increasingly opting for surgical interventions [2][6]. Group 2: Psychological Factors - Many male tech workers express anxiety about aging, fearing it may impact their career prospects [7][12]. - A significant percentage (80%) of tech workers aged 46 to 49 worry that their age will hinder their professional development [7]. - The culture in Silicon Valley is perceived as ageist, with older employees often feeling marginalized [11][12]. Group 3: Legal and Social Implications - A lawsuit against Google resulted in a settlement of $11 million for over 200 older job applicants who claimed age discrimination during the hiring process [8][10]. - The tech industry is characterized by a fast-paced, youth-oriented culture, leading to older employees feeling out of place and pressured to maintain a youthful appearance [12][16]. Group 4: Comparison with Domestic Trends - The trend of increasing cosmetic procedures among male tech workers is also observed in China, although the level of age-related anxiety is not as pronounced as in Silicon Valley [42][43]. - In China, the primary motivation for male tech workers seeking cosmetic enhancements is to appear younger for better dating prospects [43].

Core Viewpoint - The article discusses the rising trend of cosmetic procedures among middle-aged male tech workers in Silicon Valley, highlighting a significant increase in demand for aesthetic treatments as a response to age-related anxiety and workplace ageism [1][2][3]. Group 1: Increase in Cosmetic Procedures - In the past five years, the number of male tech workers seeking cosmetic procedures has increased fivefold [2]. - Specifically, the demand for facelift procedures has risen by approximately 25%, while eyelid surgeries have surged by 50% [4]. - The demographic of clients seeking these procedures is becoming younger, with men in their 40s increasingly opting for surgeries that were traditionally considered for older individuals [5][6]. Group 2: Age Anxiety and Workplace Culture - Many tech workers express concerns about aging and its impact on their careers, with 80% of tech professionals aged 46 to 49 fearing that age will affect their job prospects [20]. - Age discrimination is prevalent in Silicon Valley, with numerous lawsuits highlighting the issue, including a notable case where Google was ordered to pay $11 million to older job applicants [25][27]. - The culture in tech companies often favors younger employees, leading to a pervasive sense of anxiety among those over 35 [28][36]. Group 3: Work Environment and Expectations - The tech industry is characterized by a fast-paced, innovation-driven environment where older employees may feel out of touch and face higher learning costs to keep up with rapid technological changes [40][41]. - The average working hours for top researchers and executives in AI labs can reach 80 to 100 hours per week, creating a challenging work-life balance for older employees [49]. - Younger generations, such as Gen Z, are more willing to work overtime, further intensifying competition in the workplace [52]. Group 4: Domestic Trends in Cosmetic Procedures - Similar trends are observed in China, where the demand for cosmetic procedures among male tech workers is also increasing, albeit not to the same extent as in Silicon Valley [59][69]. - Popular treatments among male clients in China include non-invasive procedures like photorejuvenation, which are quick and effective [63][66]. - The motivation for these procedures often centers around improving personal appearance to enhance dating prospects [71].