"28天新鲜购"，让奶粉罐有了温度：从智慧牧场的奶源管 理，到智能工厂的柔性生产，再到"一盘货"的渠道创新，最终 抵达消费者的精准多元的服务，伊利构建了一个数智化驱动的 完整服务生态。 作者：王刚 封图：图片资料室 深夜，河北保定的李女士点开手机里的监控软件——又到了孩子吃夜奶的时间。屏幕里，老人正为 孙子冲泡奶粉，罐子就敞开着放在桌上。她的心微微一紧。离家在外打工，孩子的吃奶问题成了她 最揪心的牵挂：爷爷奶奶喂的量够不够？奶粉是不是快过期了？老人记不记得添辅食？ 在与会员的日常交流中，伊利婴配粉的工作人员捕捉到了李女士的焦虑。她的孩子自出生吃的就是 伊利奶粉，她也成为了伊利会员。李女士逐渐发现伊利的服务不止于产品：即便是妈妈群里的寻常 吐槽，也能得到工作人员的悉心回应。 很快，李女士收到了反馈：伊利旗下三款奶粉提供"28天新鲜购"服务，能确保送到手的奶粉生产 日期在28天以内。伊利的客户服务会精准跟踪用户的需求，在奶粉将尽时提醒补货、在需要添加 辅食时给予指导、在遇到喂养问题时答疑解惑……李女士紧绷的弦，终于松下来了。 事实上，李女士的焦虑并非个例，它隐藏在无数客服追问和直播间留言里——"能不能给我货架上 ...

Core Insights - The article highlights the launch and significance of Yili's "28-Day Fresh Purchase" program, which aims to ensure that infant formula is delivered to consumers within 28 days of production, addressing consumer concerns about freshness and expiration dates [3][4][17] - Yili has achieved a historic breakthrough in the infant formula market, securing the number one market share while focusing on enhancing freshness and consumer experience [3][17] Group 1: Consumer Insights - Many parents, like Ms. Li, express anxiety over the freshness and expiration of infant formula, leading to increased demand for products with shorter shelf lives [2][3] - Yili's customer service has effectively captured consumer feedback, transforming it into actionable insights that drive product and service improvements [3][4] Group 2: Supply Chain Innovations - The "28-Day Fresh Purchase" program represents a significant shift in the supply chain, optimizing product freshness from production to delivery [3][6] - Yili has implemented a sophisticated logistics strategy, allowing for rapid delivery and ensuring that even remote areas receive products within the promised timeframe [7][8] Group 3: Production and Technology - Yili's production process has been restructured to support high-frequency, small-batch production, enabling the company to meet the demands of the "28-Day Fresh Purchase" initiative [9][10] - The introduction of an Advanced Planning and Scheduling (APS) system has enhanced production efficiency, allowing for real-time adjustments based on demand and supply chain conditions [10][11] Group 4: Market Position and Future Outlook - Yili's commitment to freshness and quality is expected to drive significant sales growth for the "28-Day Fresh Purchase" products by 2025 [15][16] - The initiative positions Yili as a leader in redefining industry standards, shifting the focus from merely selling products to providing comprehensive parenting services [17][18]