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深度解读欧诗漫珍珠科技:美白第一,只是起点
FBeauty未来迹· 2025-09-26 12:39
Core Viewpoint - Oushiman is leveraging its 58 years of expertise in pearl technology to establish itself as a leader in the beauty industry, focusing on scientific validation and innovative research to enhance its product efficacy and market competitiveness [3][10][30]. Group 1: Historical Context and Brand Evolution - Oushiman has centered its brand identity around pearls, symbolizing elegance and purity, and has transformed pearl research into a significant technological asset over the past 58 years [3][7]. - The company has achieved the status of the leading domestic brand in whitening skincare products in China, attributed to its proprietary pearl ingredient "Zhenbaiyin Pro" [3][32]. - Oushiman's journey includes three significant phases: from pearl cultivation to active ingredient extraction, and finally to modern scientific innovation and a mature research system [22][25]. Group 2: Research and Development Innovations - The "Zhenbaiyin Pro" ingredient has demonstrated breakthroughs in whitening efficacy, targeting multiple pathways in melanin production and showing superior performance compared to traditional whitening agents [11][13]. - Oushiman has established a comprehensive research framework, including collaborations with global leaders in microbiome and fermentation technology, to explore new skincare solutions [18][27]. - The company has published 58 research papers and holds 159 national patents, showcasing its commitment to scientific advancement in the beauty sector [25][26]. Group 3: Product Development and Market Strategy - The introduction of the "Day White Night Anti-Aging" skincare concept addresses dual consumer concerns of whitening and skin firmness, offering a systematic approach to skincare [34][35]. - The newly launched "Platinum Next Drop" product has shown significant results in skin barrier repair and whitening efficacy, with a reported 50% improvement in skin brightness after 28 days of use [38][40]. - Oushiman's marketing strategy emphasizes the transformation of scientific research into marketable products, reinforcing its position as a competitive player in the beauty industry [32][41].