Group 1 - The core viewpoint of the article highlights the rapid growth and international expansion of Chinese beauty brands, driven by cultural integration and technological innovation [2][3][4] - Chinese beauty products are expected to reach an export value of 51.2 billion yuan in 2024, with a year-on-year growth of 11.9% [3] - The collaboration between beauty brands and celebrities has surged, with first-day GMV exceeding 10 million yuan becoming a standard [4] Group 2 - The global beauty market is projected to reach 677 billion USD by 2025, with skincare leading at 180.3 billion USD, and China holding a 35% market share [9] - Domestic brands are increasingly entering the medical beauty sector, intensifying competition as they launch medical-grade products [5][13] - The rise of "Douyin brands" has changed consumer perceptions, with brands like BABI achieving significant sales through targeted marketing strategies [30] Group 3 - The beauty industry is witnessing a structural transformation, with a focus on rational consumption and the importance of cost-effectiveness [12] - The trend of cross-industry collaboration is evident as fast fashion brands like Zara and H&M venture into the beauty market due to declining apparel sales [8] - The emphasis on sustainability and ESG principles is becoming crucial for companies in the beauty sector, with examples like 诺斯贝尔 leading the way [21]

Core Viewpoint - Oushiman is leveraging its 58 years of expertise in pearl technology to establish itself as a leader in the beauty industry, focusing on scientific validation and innovative research to enhance its product efficacy and market competitiveness [3][10][30]. Group 1: Historical Context and Brand Evolution - Oushiman has centered its brand identity around pearls, symbolizing elegance and purity, and has transformed pearl research into a significant technological asset over the past 58 years [3][7]. - The company has achieved the status of the leading domestic brand in whitening skincare products in China, attributed to its proprietary pearl ingredient "Zhenbaiyin Pro" [3][32]. - Oushiman's journey includes three significant phases: from pearl cultivation to active ingredient extraction, and finally to modern scientific innovation and a mature research system [22][25]. Group 2: Research and Development Innovations - The "Zhenbaiyin Pro" ingredient has demonstrated breakthroughs in whitening efficacy, targeting multiple pathways in melanin production and showing superior performance compared to traditional whitening agents [11][13]. - Oushiman has established a comprehensive research framework, including collaborations with global leaders in microbiome and fermentation technology, to explore new skincare solutions [18][27]. - The company has published 58 research papers and holds 159 national patents, showcasing its commitment to scientific advancement in the beauty sector [25][26]. Group 3: Product Development and Market Strategy - The introduction of the "Day White Night Anti-Aging" skincare concept addresses dual consumer concerns of whitening and skin firmness, offering a systematic approach to skincare [34][35]. - The newly launched "Platinum Next Drop" product has shown significant results in skin barrier repair and whitening efficacy, with a reported 50% improvement in skin brightness after 28 days of use [38][40]. - Oushiman's marketing strategy emphasizes the transformation of scientific research into marketable products, reinforcing its position as a competitive player in the beauty industry [32][41].

Core Insights - The strategic partnership between Oushiman and Givaudan aims to integrate their strengths in the active ingredients sector, focusing on innovative development and application in cosmetics [1][2][6] - Oushiman has 58 years of experience in the Chinese market, with a strong emphasis on consumer-centered research and innovation, while Givaudan is recognized as an authority in active beauty ingredients and biotechnology innovation [2][4] - The collaboration is expected to enhance Oushiman's research capabilities and drive the internationalization of "pearl technology" and "precise solutions for Eastern skin" [2][6][7] Company Strengths - Oushiman has established a robust research framework, integrating data science, life sciences, and sustainable chemistry to drive innovation in pearl technology [4][5] - The company has developed a comprehensive research ecosystem, collaborating with top universities and research institutions, and has made significant contributions to industry standards and academic publications [5] - Oushiman's research achievements include 151 national invention patents and the establishment of the "Deqing Pearl System" as a global agricultural cultural heritage [5] Industry Trends - The beauty industry is undergoing a transformation driven by technology, with a focus on sustainable innovation and consumer safety [2][6] - The partnership signifies a convergence of Eastern and Western scientific approaches, aiming to redefine beauty industry standards and enhance the global research network for Eastern skin types [6][7] - The collaboration is positioned to create more effective, safe, and sustainable skincare solutions for global consumers, marking a new era in scientific advancements in the beauty sector [7]