Core Viewpoint - The recent price increase of Lao Pu Gold's products marks the third adjustment this year, with significant price hikes observed across various items, indicating a trend of rising consumer demand and market dynamics influenced by gold prices [1][4][7]. Price Adjustments - Lao Pu Gold has raised prices for several gold jewelry items, with some popular products seeing increases of over 20%. For instance, a 14.2-gram gold pendant rose from 19,100 yuan to 23,850 yuan, a 25% increase [1][4]. - The price of an 18.2-gram gourd diamond pendant increased from 30,530 yuan to 37,300 yuan, reflecting a 22.2% rise in this round of adjustments, which is significantly higher than previous increases of 5%-13% earlier this year [4][5]. Consumer Behavior - Prior to the price hike, there was a surge in consumer purchases, leading to a "rush to buy" at physical stores, with reports of long queues and sold-out items [3][5]. - Despite a drop in international gold prices on October 23, consumer enthusiasm remained high, with many customers traveling long distances to purchase items before the price increase [5][6]. Market Context - The current price adjustments are part of a broader trend in the gold jewelry market, with other brands like Chow Sang Sang and Chow Tai Fook also announcing price increases due to rising gold costs [7]. - The gold jewelry market is experiencing a rare period of concentrated price hikes, with many companies adjusting prices in response to ongoing fluctuations in gold prices [7]. Financial Performance - Lao Pu Gold reported a significant increase in revenue and net profit for the first half of the fiscal year, with revenue reaching 12.354 billion yuan, up 251%, and net profit at 2.268 billion yuan, up 285.8% [6][7]. - The company plans to use funds from a recent share placement to enhance inventory reserves, expand store locations, and improve liquidity [7].

贝壳 10月26日上午，老铺黄金涨价如约而至。这是其年内第三次涨价。 新京报贝壳财经记者在京东、天猫旗舰店注意到，多款古法足金饰品价格明显上调，其中部分热销款涨 幅超过两成。一款金重约14.2克的古法三元金豆吊坠由19100元上涨至23850元，涨幅约25%，折算每克 从约1345元升至约1680元。另一款销量较高的金珠钻饰锁骨链也同步提价，8.0克款从12200元涨至 14550元，涨幅约19%，折合每克由约1525元升至约1819元。 在调价前，记者注意到，受涨价预告影响，老铺黄金线下门店出现了新一轮"抢购潮"。10月23日，一位 在国贸门店现场排队的消费者徐女士告诉记者，因线上断货，她特地乘高铁来排队购买。 涨幅明显高于前两次 老铺黄金通常每年调价两至三次，这已是其今年第三次集中提价。此前2月与8月，其热门饰品普遍上调 1000至3000元，涨幅5%-13%。相比前两次，本轮调价幅度明显扩大。以18.2克葫芦钻饰吊坠为例，8月 从27130元涨至30530元，上涨3400元，涨幅约12.5%；本次再度上调至37300元，上涨6770元，涨幅约 22.2%。 今年新推出的七子葫芦吊坠此前涨幅不高。天猫旗舰 ...