Investment Rating - The report maintains a "Buy" rating for the company, Li Auto (LI.US/2015.HK), with a target price of $26.4, representing a potential upside of 17% for the US stock and a target price of HKD 102.6, representing a potential upside of 16% for the HK stock [2][4][6]. Core Insights - The report highlights that while there are fluctuations in the sales guidance for the third quarter, the gross margin is expected to remain stable. The company is actively adjusting its sales strategies to enhance sales performance, and the upcoming launch of the i6 model is anticipated to boost sales in the fourth quarter [8][29]. - The second quarter gross margin was stable at 20.1%, with total revenue reaching RMB 30.2 billion, a year-on-year decrease of 5% but a quarter-on-quarter increase of 17% [11][12]. - The report indicates a significant adjustment in revenue and profit forecasts for 2025 and 2026 due to expected declines in sales and operating profit [12][29]. Financial Projections - Revenue projections for 2023 to 2027 are as follows: - 2023: RMB 123,851 million - 2024: RMB 144,460 million - 2025E: RMB 121,217 million (down 16%) - 2026E: RMB 135,335 million (up 12%) - 2027E: RMB 151,527 million (up 12%) [3][9]. - Gross margin is projected to be around 20.2% in 2025, with net profit expected to decline significantly in 2025 before recovering in subsequent years [12][29]. Market Expectations - The report notes that the demand for new energy vehicles in China, particularly in the high-end segment, is expected to drive sales growth for Li Auto. The positive market response to pure electric models is anticipated to enhance average selling prices and gross margins [29][36]. - The company is also expected to invest approximately RMB 6 billion in artificial intelligence this year, which is projected to provide a long-term competitive advantage [8][29].