Group 1 - The core theme of the initiative is "Protecting Financial Rights and Supporting a Better Life," focusing on enhancing public awareness and practical abilities in financial rights protection within supermarket settings [1][3]. - The campaign includes a "Scenario-based Financial Rights Protection Promotion" in the supermarket, featuring prominent displays of promotional materials that emphasize the connection between daily consumption and financial rights protection [1][3]. - The initiative aims to educate consumers on various financial rights issues, including the risks of personal information leakage, misleading promotions, and financial fraud [3][4]. Group 2 - Targeted presentations are designed for different consumer groups, addressing specific financial rights related to shopping, dining, and membership services [3][4]. - The campaign highlights critical areas of consumer financial rights, such as payment security, credit services, and investment protection, using real-life case studies to illustrate potential risks and protective measures [3][4]. - The bank plans to continue integrating financial rights protection into everyday scenarios, such as supermarkets and communities, to foster a culture of awareness and security among the public [4].