编者按： 时代之笔擘画新章，金融活水润泽实体。在金融"五篇大文章"铺就的壮阔画卷中，证券业正以创新之墨 挥毫作答。这是服务国家战略的使命担当，更是深化金融供给侧改革的生动实践。证券业以"国之大 者"为经，以"民之关切"做纬，让金融血脉与实体经济同频共振，奏响中国式现代化的资本强音。证券 时报联合中国证券业协会，推出"做好'五篇大文章' 证券业作答进行时"系列专栏， 本篇为系列报道之 五十九，敬请垂注。(本专栏已刊发完毕，感谢读者持续关注。) 随着中国金融行业步入"高质量发展"新阶段，普惠金融成为金融"五篇大文章"的重要篇章之一。从1989年在北 京和上海设立代表处开始，瑞银始终与中国金融市场同向而行。 据此，瑞银通过全资子公司瑞银基金销售（深圳）有限公司，在2022年底面向中国普通投资者推出了"瑞富 众"数字化财富管理平台，将瑞银百年来服务全球高净值客户的财富管理理念，延展到中国更广大的投资群 体。经过多次迭代升级，目前投资者只需3分钟完成平台开户手续，进而全天候获取瑞银对全球市场的分析和 洞见，以国际视野帮助投资者发掘国内外不同的投资机会。 作为最早进入中国市场的外资金融机构之一，瑞银积极响应政策号召，持续 ...

Core Insights - UBS is committed to promoting inclusive finance in China, aligning with the country's shift towards "high-quality development" in the financial sector [1] - The company leverages technology to enhance financial service accessibility and transparency, addressing the complexities of the securities market [2] - UBS has launched digital wealth management platforms to cater to the growing demand for diversified investment services among Chinese investors [4][5] - The firm emphasizes social responsibility by engaging in rural revitalization projects and financial literacy education [6][7] - UBS aims to integrate social welfare into its financial services, promoting a "finance for good" strategy [8] Group 1: Technology and Financial Services - UBS Securities has established a comprehensive organizational structure and utilizes fintech to expand its service boundaries, enhancing accessibility for market participants [2] - The launch of the "UBS e-Da" mobile app simplifies trading processes and focuses on investor education, providing global market insights [2] - UBS collaborates with Wind Information to innovate digital research services, making high-quality analysis accessible to domestic investors [3] Group 2: Wealth Management - The UBS Global Wealth Report indicates a significant increase in wealth among Chinese adults, with an average growth of 26.75% since 2020, highlighting the potential for wealth management services [4] - The "Rui Fu Zhong" digital wealth management platform was introduced to provide broader access to UBS's wealth management expertise, allowing investors to complete account setup in just three minutes [4] - The platform employs big data analytics to match clients' risk profiles and offers a diverse range of fund products to meet varying client needs [4] Group 3: Social Responsibility and Rural Revitalization - UBS Securities aims to serve underrepresented groups in the financial system, contributing to rural revitalization efforts in China [7] - The company has initiated financial literacy programs for rural students and entrepreneurship support for women, significantly impacting over 13,600 individuals [7] - UBS's "Finance for Good" strategy integrates social impact into its business model, exploring innovative financing structures to attract private capital for greater social and environmental benefits [8]