Core Viewpoint - UBS Group's wealth management platform, UBS Fund Sales (Shenzhen) Co., Ltd., aims to bridge the gap for investors in the Greater Bay Area to access global assets, with nearly half of its fund products targeting overseas markets by mid-2025 [1][2]. Group 1: Market Outlook and Investment Strategy - UBS's Chief Investment Office (CIO) anticipates that major global central banks may continue to lower interest rates, making it an opportune time to invest in high-quality bonds and high-dividend assets [1]. - The U.S. policy landscape is becoming clearer, allowing for gradual investments in global equities while also diversifying into alternative assets like gold and REITs to mitigate risks from geopolitical tensions [1]. - The Asia-Pacific region presents rich opportunities for diversification, with a positive outlook on markets such as India, Singapore, Indonesia, and China's technology sector [1]. Group 2: Global Asset Allocation Trends - UBS Fund Sales launched a digital wealth management platform, "Rui Fu Zhong," to provide international and professional wealth management services to a broader client base in China [2][4]. - A report indicated that 22% of surveyed investors have engaged in overseas market-linked funds, with 77% seeking global investment insights and 61% desiring diversified global investment products and strategies [4]. Group 3: Client Engagement and Product Strategy - UBS Fund Sales adopts a "buy-side thinking" approach to better understand client needs and match them with suitable products and valuable global insights [7]. - The firm has launched only 68 products in three years, adhering to a "best of the best" principle to create a "fund boutique" rather than a mere trading platform [6][7]. - The investment process involves extensive research and collaboration with fund companies to select the most appropriate products for clients [6]. Group 4: Digital Tools and Client Acquisition - UBS Fund Sales recognizes a gap in clients' investment capabilities and understanding of global investment products, prompting the need for enhanced education and support [8]. - The firm employs two unique client acquisition strategies: B2B2E for employee programs and B2B2C to connect with end customers through partners, leveraging a digital platform for efficiency [8]. - The platform allows for rapid account opening and utilizes AI models to provide tailored insights based on client holdings, reflecting a shift towards digital-driven wealth management services [8].

"另外我们看好澳币，也看好新加坡等亚太区的货币，"吕子杰补充道，"而中国市场更是不可忽视的投 资标的。" （原标题：瑞银吕子杰，最新发声！） 【导读】瑞银吕子杰：中国是必须参与的重要市场 中国基金报记者 郭玟君 5月28日，第28届瑞银亚洲投资论坛在香港举办。该论坛不仅吸引了大量机构投资者参与，同时受到了 不少企业领袖、行业专家及家族办公室（以下简称家办）核心成员的高度关注。 瑞银财富管理中国区主管吕子杰在接受记者采访时透露，瑞银在前一天举办的全球家族办公室峰会，吸 引了超400位家办负责人亲临现场。与会者最关心的问题是在当前地缘政治复杂多变及全球经济较为波 动的背景下，如何让企业行稳致远，如何通过优化资产配置避免财富的大幅波动。 瑞银财富管理中国区主管吕子杰 分散投资成为主流趋势 被问及近期全球家办是否在减少美元资产时，吕子杰透露，有一些家办确实有类似想法。她认为，近期 资金从美元资产转向非美资产的趋势在短期内有可能持续，但分散投资已成为主流趋势。 吕子杰指出，黄金就是一个不错的分散投资的标的。近年来无论是主权基金还是家办，都在积极配置黄 金。早在金价在1700美元/盎司时，瑞银就建议客户买入黄金。瑞银不仅 ...