编者按： 时代之笔擘画新章，金融活水润泽实体。在金融"五篇大文章"铺就的壮阔画卷中，证券业正以创新之墨 挥毫作答。这是服务国家战略的使命担当，更是深化金融供给侧改革的生动实践。证券业以"国之大 者"为经，以"民之关切"做纬，让金融血脉与实体经济同频共振，奏响中国式现代化的资本强音。证券 时报联合中国证券业协会，推出"做好'五篇大文章' 证券业作答进行时"系列专栏， 本篇为系列报道之 五十九，敬请垂注。(本专栏已刊发完毕，感谢读者持续关注。) 随着中国金融行业步入"高质量发展"新阶段，普惠金融成为金融"五篇大文章"的重要篇章之一。从1989年在北 京和上海设立代表处开始，瑞银始终与中国金融市场同向而行。 据此，瑞银通过全资子公司瑞银基金销售（深圳）有限公司，在2022年底面向中国普通投资者推出了"瑞富 众"数字化财富管理平台，将瑞银百年来服务全球高净值客户的财富管理理念，延展到中国更广大的投资群 体。经过多次迭代升级，目前投资者只需3分钟完成平台开户手续，进而全天候获取瑞银对全球市场的分析和 洞见，以国际视野帮助投资者发掘国内外不同的投资机会。 作为最早进入中国市场的外资金融机构之一，瑞银积极响应政策号召，持续 ...

Core Insights - UBS is committed to promoting inclusive finance in China, aligning with the country's shift towards "high-quality development" in the financial sector [1] - The company leverages technology to enhance financial service accessibility and transparency, addressing the complexities of the securities market [2] - UBS has launched digital wealth management platforms to cater to the growing demand for diversified investment services among Chinese investors [4][5] - The firm emphasizes social responsibility by engaging in rural revitalization projects and financial literacy education [6][7] - UBS aims to integrate social welfare into its financial services, promoting a "finance for good" strategy [8] Group 1: Technology and Financial Services - UBS Securities has established a comprehensive organizational structure and utilizes fintech to expand its service boundaries, enhancing accessibility for market participants [2] - The launch of the "UBS e-Da" mobile app simplifies trading processes and focuses on investor education, providing global market insights [2] - UBS collaborates with Wind Information to innovate digital research services, making high-quality analysis accessible to domestic investors [3] Group 2: Wealth Management - The UBS Global Wealth Report indicates a significant increase in wealth among Chinese adults, with an average growth of 26.75% since 2020, highlighting the potential for wealth management services [4] - The "Rui Fu Zhong" digital wealth management platform was introduced to provide broader access to UBS's wealth management expertise, allowing investors to complete account setup in just three minutes [4] - The platform employs big data analytics to match clients' risk profiles and offers a diverse range of fund products to meet varying client needs [4] Group 3: Social Responsibility and Rural Revitalization - UBS Securities aims to serve underrepresented groups in the financial system, contributing to rural revitalization efforts in China [7] - The company has initiated financial literacy programs for rural students and entrepreneurship support for women, significantly impacting over 13,600 individuals [7] - UBS's "Finance for Good" strategy integrates social impact into its business model, exploring innovative financing structures to attract private capital for greater social and environmental benefits [8]

Core Viewpoint - UBS Group's wealth management platform, UBS Fund Sales (Shenzhen) Co., Ltd., aims to bridge the gap for investors in the Greater Bay Area to access global assets, with nearly half of its fund products targeting overseas markets by mid-2025 [1][2]. Group 1: Market Outlook and Investment Strategy - UBS's Chief Investment Office (CIO) anticipates that major global central banks may continue to lower interest rates, making it an opportune time to invest in high-quality bonds and high-dividend assets [1]. - The U.S. policy landscape is becoming clearer, allowing for gradual investments in global equities while also diversifying into alternative assets like gold and REITs to mitigate risks from geopolitical tensions [1]. - The Asia-Pacific region presents rich opportunities for diversification, with a positive outlook on markets such as India, Singapore, Indonesia, and China's technology sector [1]. Group 2: Global Asset Allocation Trends - UBS Fund Sales launched a digital wealth management platform, "Rui Fu Zhong," to provide international and professional wealth management services to a broader client base in China [2][4]. - A report indicated that 22% of surveyed investors have engaged in overseas market-linked funds, with 77% seeking global investment insights and 61% desiring diversified global investment products and strategies [4]. Group 3: Client Engagement and Product Strategy - UBS Fund Sales adopts a "buy-side thinking" approach to better understand client needs and match them with suitable products and valuable global insights [7]. - The firm has launched only 68 products in three years, adhering to a "best of the best" principle to create a "fund boutique" rather than a mere trading platform [6][7]. - The investment process involves extensive research and collaboration with fund companies to select the most appropriate products for clients [6]. Group 4: Digital Tools and Client Acquisition - UBS Fund Sales recognizes a gap in clients' investment capabilities and understanding of global investment products, prompting the need for enhanced education and support [8]. - The firm employs two unique client acquisition strategies: B2B2E for employee programs and B2B2C to connect with end customers through partners, leveraging a digital platform for efficiency [8]. - The platform allows for rapid account opening and utilizes AI models to provide tailored insights based on client holdings, reflecting a shift towards digital-driven wealth management services [8].

Core Viewpoint - UBS emphasizes the importance of the Chinese market as a critical area for investment and business development, highlighting its significant economic growth and potential opportunities [4]. Group 1: Investment Trends - Diversification in investment has become a mainstream trend, with some family offices considering reducing their exposure to USD assets and shifting towards non-USD assets [3]. - Gold is identified as a favorable diversification asset, with UBS recommending clients to invest in gold when prices were at $1,700 per ounce [3]. - European stocks are gaining attention from family offices, particularly in the food and healthcare sectors, despite UBS maintaining a neutral rating on the overall European stock market [3]. Group 2: UBS's Operations in China - UBS has been operating in Hong Kong for over 60 years, establishing a mature business platform that provides a range of services including investment banking, asset management, and wealth management [4]. - The firm has over 35 years of experience in mainland China, with more than 20 years in wealth management, and has set up global investment banking and wealth management teams in key cities like Shenzhen and Guangzhou [4]. - UBS has increased its stake in UBS Securities to 100%, reflecting its long-term commitment to the Chinese market [4]. Group 3: Integrated Banking Services - UBS is increasingly focusing on "integrated banking services" and global connectivity to meet diverse client needs across different life stages and financial goals [5]. - The wealth management business is considered the core of UBS, with close collaboration between investment banking and asset management departments to enhance client service [6]. - A new department, "Strategic Clients and Global Connectivity," has been established to better coordinate global resources and leverage the advantages of integrated banking services [6].