Core Insights - The article highlights the strong demand for upgraded museum experiences among visitors, as evidenced by the popularity of cultural products and the financial success of small museum shops [2][6] - It discusses the systematic reforms implemented in Jiangsu province to address common challenges faced by museums, such as limited opening hours and lack of diverse services, in order to meet the growing cultural needs of the public [3][4] Group 1: Reform Initiatives - Jiangsu province has introduced the "Two High Policies" aimed at promoting high-level opening and high-quality development of museums, addressing issues like short opening hours and resource allocation [3][4] - The reforms include encouraging extended opening hours, supporting paid special exhibitions, and promoting cultural products to enhance visitor engagement and revenue [4][5] - The introduction of a clear IP authorization path and social collaboration has activated market dynamics, leading to significant increases in cultural product sales [5][9] Group 2: Financial Performance - In 2024, the total cultural product sales for Xu Zhou Museum are projected to reach 2369.87 million yuan, marking a 557% increase year-on-year [5] - The total number of visitors to museums in Jiangsu province reached 139.02 million in 2024, reflecting a 16.76% year-on-year growth, maintaining the top position nationally [5][6] - Cultural product sales across the province amounted to 4.92 billion yuan in 2024, showing a 16.60% increase compared to the previous year [5] Group 3: Visitor Engagement - The implementation of extended opening hours and special events has led to a significant increase in visitor numbers, with some museums reporting a 31.54% and 26.3% increase in attendance during major holidays [5][6] - The "Digital Exhibition + Precious Cultural Relics + Cultural Products" initiative has successfully attracted over 2.09 million visitors during a 184-day tour across 13 cities [4][5] - The introduction of night-time activities and special channels for popular events has further boosted visitor engagement and cultural consumption [6][7] Group 4: Economic Impact - The reforms in the museum sector have contributed to a 14.6% increase in nighttime cultural tourism consumption in areas with extended opening hours [7] - The transformation of museums from static cultural repositories to dynamic economic hubs has created a virtuous cycle of cultural heritage and economic growth [7][9] - The integration of cultural and economic development has positioned Jiangsu's museum reforms as a model for broader cultural and economic synergy [9]