瑞龙呈祥手链

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全省博物馆游客量连年全国第一的背后——多重破壁,“文化仓库”蝶变“活力枢纽”
Xin Hua Ri Bao· 2025-08-13 23:28
8月8日正午,徐州博物馆二楼,一间名为"抱一文创"的20平方米小店被游客围得水泄不通。 党的二十届三中全会吹响进一步全面深化改革的号角,强调"推进文化体制机制创新""健全现代公 共文化服务体系"。江苏迅速交出答卷——以小切口推动文博领域系统性改革。去年8月,省委、省政府 直面痛点,系统谋划,省文旅厅等多部门联合打出"组合拳"——《推动省直博物馆高水平开放高质量发 展若干政策措施》(以下简称《两高政策》)重磅出台。 顶层设计直指核心梗阻,改革蓝图突破多重"墙壁"。 破"时间墙",鼓励延时开放、打造夜游项目,解决"开放时间短"与"公众需求旺"的矛盾。今年暑 期,全省91家博物馆延长开放时间,其中,南京市博物馆、淮安市博物馆、无锡东林书院等34家文博场 馆打破博物馆周一闭馆的国际惯例,南京博物院、扬州中国大运河博物馆暑期最迟延时至21:00,有效 缓解了"预约难"。 来自湖南长沙的彭先生一家刚"满载而出",女儿就迫不及待地向记者展示手腕:"看!'瑞龙呈祥'手 链!对着小圆球能看到里面的龙纹玉佩,底下小孔还能投影呢!"小姑娘眼中闪烁着发现"宝藏"的兴 奋。 这份"掌中观展"的惊喜,折射出游客对博物馆体验升级的强烈渴求 ...
多重破壁,“文化仓库”蝶变“活力枢纽”
Xin Hua Ri Bao· 2025-08-13 22:54
Core Insights - The article highlights the strong demand for upgraded museum experiences among visitors, as evidenced by the popularity of cultural products and the financial success of small museum shops [2][6] - It discusses the systematic reforms implemented in Jiangsu province to address common challenges faced by museums, such as limited opening hours and lack of diverse services, in order to meet the growing cultural needs of the public [3][4] Group 1: Reform Initiatives - Jiangsu province has introduced the "Two High Policies" aimed at promoting high-level opening and high-quality development of museums, addressing issues like short opening hours and resource allocation [3][4] - The reforms include encouraging extended opening hours, supporting paid special exhibitions, and promoting cultural products to enhance visitor engagement and revenue [4][5] - The introduction of a clear IP authorization path and social collaboration has activated market dynamics, leading to significant increases in cultural product sales [5][9] Group 2: Financial Performance - In 2024, the total cultural product sales for Xu Zhou Museum are projected to reach 2369.87 million yuan, marking a 557% increase year-on-year [5] - The total number of visitors to museums in Jiangsu province reached 139.02 million in 2024, reflecting a 16.76% year-on-year growth, maintaining the top position nationally [5][6] - Cultural product sales across the province amounted to 4.92 billion yuan in 2024, showing a 16.60% increase compared to the previous year [5] Group 3: Visitor Engagement - The implementation of extended opening hours and special events has led to a significant increase in visitor numbers, with some museums reporting a 31.54% and 26.3% increase in attendance during major holidays [5][6] - The "Digital Exhibition + Precious Cultural Relics + Cultural Products" initiative has successfully attracted over 2.09 million visitors during a 184-day tour across 13 cities [4][5] - The introduction of night-time activities and special channels for popular events has further boosted visitor engagement and cultural consumption [6][7] Group 4: Economic Impact - The reforms in the museum sector have contributed to a 14.6% increase in nighttime cultural tourism consumption in areas with extended opening hours [7] - The transformation of museums from static cultural repositories to dynamic economic hubs has created a virtuous cycle of cultural heritage and economic growth [7][9] - The integration of cultural and economic development has positioned Jiangsu's museum reforms as a model for broader cultural and economic synergy [9]