中新社上海11月20日电 (记者 王笈)第六届长三角国际文化产业博览会(以下简称"长三角文博会")20 日在国家会展中心(上海)拉开帷幕，汇聚逾1500家参展单位，展现"文化赋能"的缤纷图景。 11月20日，第六届长三角国际文化产业博览会在国家会展中心(上海)开幕。中新社记者 王笈 摄 "戏剧便利店"将沪上"演艺大世界"的浓厚演艺氛围带入展馆，汇集"大有座位"等众多剧院文创，邀 请《轮盘》等热门剧目演员担任"一日店长"，在特色展示与趣味互动中，传递"戏不落幕、光照生活"的 温情与乐趣。 "苏超"(江苏省城市足球联赛)IP成为焦点，十三太保家族盲盒、以球会友折扇、苏超紫砂壶等文创 产品令观众目不暇接。现场工作人员告诉记者，"苏超"的"泼天流量"转化为消费增量，带动了周边文创 销售；传统非遗与"苏超"元素的结合，也让古老技艺得以"破圈"，引起年轻一代的兴趣。 值得关注的是，本届长三角文博会有超过30个沉浸式项目亮相。如浙江展区的VR大空间项目《司 天勇士》，将中国传统天文学科普与LBE技术相结合，让体验者"穿越"至北宋，参与拯救"水运仪象 台"。文化与科技的融合，让历史叙事变得可触可感，开辟出新的文化消费场景，成 ...

11月20日，第六届长三角国际文化产业博览会在国家会展中心(上海)开幕。本届文博会展会规模达8万 平方米，汇聚超过1500家文化产业相关单位和企业品牌。这是观众在江苏展区参观苏超文创产品。 ...

在安徽展区拍摄的瞻淇鱼灯表演。新华社记者 王翔 摄 11月20日，第六届长三角国际文化产业博览会在国家会展中心（上海）开幕。本届文博会以"文化赋能 经济社会发展，激发文化产业创新创造活力"为主题，展会规模达8万平方米，汇聚超过1500家文化产业 相关单位和企业品牌。 11月20日 11月20 日，观众在上海静安展区体验VR看上海实拍画面。新华社记者 王翔 摄 11月20日 日，观众在江苏展区参观苏超文创产品。新华社记者 王翔 摄 11月20 在江苏展区拍摄的机器人踢足球。新华社记者 王翔 摄 日，观众在安徽展区体验美食。新华社记者 王翔 摄 1 1 月20 ...

Core Insights - The article highlights the strong demand for upgraded museum experiences among visitors, as evidenced by the popularity of cultural products and the financial success of small museum shops [2][6] - It discusses the systematic reforms implemented in Jiangsu province to address common challenges faced by museums, such as limited opening hours and lack of diverse services, in order to meet the growing cultural needs of the public [3][4] Group 1: Reform Initiatives - Jiangsu province has introduced the "Two High Policies" aimed at promoting high-level opening and high-quality development of museums, addressing issues like short opening hours and resource allocation [3][4] - The reforms include encouraging extended opening hours, supporting paid special exhibitions, and promoting cultural products to enhance visitor engagement and revenue [4][5] - The introduction of a clear IP authorization path and social collaboration has activated market dynamics, leading to significant increases in cultural product sales [5][9] Group 2: Financial Performance - In 2024, the total cultural product sales for Xu Zhou Museum are projected to reach 2369.87 million yuan, marking a 557% increase year-on-year [5] - The total number of visitors to museums in Jiangsu province reached 139.02 million in 2024, reflecting a 16.76% year-on-year growth, maintaining the top position nationally [5][6] - Cultural product sales across the province amounted to 4.92 billion yuan in 2024, showing a 16.60% increase compared to the previous year [5] Group 3: Visitor Engagement - The implementation of extended opening hours and special events has led to a significant increase in visitor numbers, with some museums reporting a 31.54% and 26.3% increase in attendance during major holidays [5][6] - The "Digital Exhibition + Precious Cultural Relics + Cultural Products" initiative has successfully attracted over 2.09 million visitors during a 184-day tour across 13 cities [4][5] - The introduction of night-time activities and special channels for popular events has further boosted visitor engagement and cultural consumption [6][7] Group 4: Economic Impact - The reforms in the museum sector have contributed to a 14.6% increase in nighttime cultural tourism consumption in areas with extended opening hours [7] - The transformation of museums from static cultural repositories to dynamic economic hubs has created a virtuous cycle of cultural heritage and economic growth [7][9] - The integration of cultural and economic development has positioned Jiangsu's museum reforms as a model for broader cultural and economic synergy [9]

Core Insights - The "Su Super" (Jiangsu Provincial Urban Football League) has become a new trend in cultural tourism consumption, attracting significant visitor interest and boosting local economies [3][4] - Since its launch on May 10, "Su Super" has generated 171 trending topics with a total reading volume of 2.934 billion, indicating its strong influence on social media and tourism [3] Tourism Impact - Attendance for the fifth and sixth rounds of "Su Super" exceeded 180,000 spectators per match, leading to a 305% year-on-year increase in bookings for local attractions [3] - The total tourism consumption in six host cities increased by over 14.63%, significantly outpacing the provincial average [3] Local Attractions and Promotions - Each of Jiangsu's 13 cities has introduced promotional measures to attract visitors, expanding discounts from just entry fees to include dining, accommodation, and entertainment [4] - Various cities have tailored their offerings to highlight local culture and cuisine, such as Xu Zhou's Han culture events and culinary experiences [6][8][9][10][11][12][13][14][16][17][18][19] Cultural Integration - The integration of football events with local cultural experiences has created unique tourism packages, such as birdwatching combined with match attendance in Yancheng [8] - Cities like Suzhou and Nanjing leverage their historical and culinary heritage to enhance the visitor experience during "Su Super" matches [19][14]