Core Viewpoint - Gansu Provincial Airport Group is actively promoting a series of themed activities to enhance travel experiences and stimulate consumption during the Spring Festival, aligning with the "Lego New Spring" initiative from the Ministry of Commerce and other authorities [1][4]. Group 1: Themed Activities and Promotions - The group has launched activities under the themes "Enjoying Gansu, Celebrating the New Year" and "Traveling Gansu, Welcoming Guests," focusing on cultural traditions, family reunions, and shopping needs [1]. - Various promotional activities include special ticket offers and "ticket + scenic spot" packages at regional airports like Dunhuang, Jiayuguan, and Zhangye, aimed at facilitating travel within Gansu [1][2]. Group 2: Transportation and Service Enhancements - The group is developing an integrated transportation system by introducing free shuttle buses from Lanzhou Airport to Ningxia and Baiyin, adding seven new ground transportation routes, and extending night service hours [2]. - Special services for military personnel and their families, as well as comprehensive assistance for elderly, children, and disabled travelers, are being implemented to enhance the travel experience [2]. Group 3: Festive Atmosphere and Local Products - Airports are creating a festive atmosphere with decorations and interactive activities, such as traditional games and calligraphy events, to engage travelers [3]. - The establishment of "Gansu Specialty Exhibition Areas" at airports showcases local products like dried fruits and cultural items, along with promotional packages for seasonal goods [3]. Group 4: Marketing and Promotion Strategies - To increase the reach of the "Lego New Spring" activities, Lanzhou Airport has set up a Douyin live streaming room, while other airports are conducting promotions in high-traffic areas like train stations and hotels [4]. - Collaborative marketing efforts with local businesses and brands include interactive promotions and discounts for travelers, enhancing consumer choices and engagement [3][4].