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三只松鼠首家生活馆旗舰店开业三日零售额破126万元
Bei Jing Shang Bao· 2025-12-01 12:44
Core Insights - The official WeChat account of Three Squirrels announced the opening of its first flagship lifestyle store in Wuhu on November 28, achieving retail sales exceeding 1.26 million yuan in the first three days, including trial operations [1] - The lifestyle store is strategically positioned as "the second kitchen at home," focusing on a smaller footprint but closer proximity to families, targeting the 15-minute community convenience living circle with a new product mix emphasizing fresh, ready-made, and standard products [1] Summary by Categories Company Overview - Three Squirrels has launched its first lifestyle flagship store, marking a significant expansion into community-based retail [1] - The store aims to serve approximately 240 million households in the surrounding area [1] Business Strategy - The strategic positioning of the lifestyle store as "the second kitchen at home" reflects a focus on convenience and accessibility for consumers [1] - The product offering is designed to cater to the needs of local communities, emphasizing fresh and ready-made food options [1]