Core Viewpoint - The company reported strong performance growth in the first three quarters of the year due to proactive internal adjustments [1] Group 1: Sales Performance - In Q3, categories such as pots, kettles, electric products, and maternal and infant products showed significant growth [1] - The company successfully guided product structure enhancement, leading to improvements in product volume, pricing, and gross margin [1]

Sales Performance - The company achieved significant growth in Q3 2025, particularly in categories such as pots, kettles, electric appliances, and maternal and infant products, with notable increases in sales performance [2][3] - The net profit margin saw a substantial year-on-year increase due to strategic adjustments in operations and organizational structure, which were reformed into five business units [2][3] Growth Strategy - The company plans to adjust its growth strategy, focusing on overseas markets like Japan, Southeast Asia, and Europe, despite short-term uncertainties in the U.S. market [4][5] - In the domestic market, the company aims for quality improvement rather than scale growth, leveraging consumer subsidies to enhance performance [4] Overseas Expansion - Overseas development is a key focus, with efforts to expand brand recognition in Southeast Asia, particularly in Vietnam, and utilizing platforms like Amazon and TikTok for market penetration [5][6] - The company aims to collaborate with local partners to enhance channel expansion and brand influence in international markets [5] Product Development - Increased investment in maternal and infant product development is planned, with a focus on launching popular products and enhancing brand image [7] - The company intends to optimize its product structure and streamline SKU numbers to focus on high-end flagship products, improving brand image and profit margins [8][9] Marketing and Branding - The company will enhance its marketing capabilities and focus on user experience, aiming to create value through product and service excellence [8][9] - A comprehensive brand upgrade strategy is in place to reshape brand image and establish a systematic brand management framework [9] Organizational Development - The company is committed to upgrading its organizational structure, performance management, and incentive mechanisms to foster innovation and competitiveness [9] - Digital transformation initiatives will continue, leveraging AI technologies to enhance operational efficiency and organizational capabilities [9]