Core Insights - The ice and snow economy is experiencing significant growth, driven by various activities and investments in the sector [1][2][4][6] Group 1: Industry Developments - Harbin is launching ten ice and snow tourism routes and hosting over 20 large-scale events this winter, including the 6th Harbin Ice Festival and the 42nd Harbin International Ice and Snow Festival [2] - The Harbin Ice and Snow World is expanding from 1 million square meters to 1.2 million square meters, utilizing 400,000 cubic meters of ice and snow, incorporating more technology and entertainment elements [2] - The search volume for outdoor ski resorts on Meituan Travel has surged nearly 900% since mid-October, indicating a strong consumer interest in winter sports [3] Group 2: Company Initiatives - Sanfu Outdoor has opened 10 ski stores nationwide and plans to open 2 more in Beijing and Chongli, capitalizing on the outdoor sports and ice economy policies [4] - Xiyu Tourism is planning to develop winter ice and snow entertainment projects at Tian Shan Tian Chi scenic area, including ice dragon boat racing and snowmobiles [4] - Lijiang Co. is leveraging its unique geographical advantages at Yulong Snow Mountain to create a diverse range of ice and snow tourism products [4] Group 3: Market Trends - The sales of ski-related products surged during the "Double Eleven" shopping festival, with ski equipment sales increasing over tenfold in a single day [3] - Huafa Group's Shenzhen Qianhai Ice and Snow World has opened with a total area of approximately 100,000 square meters, featuring five professional ski slopes and recognized as the largest indoor ski center by Guinness World Records [5] - Analysts believe the ice and snow economy has a promising future, supported by policies and a complete industrial ecosystem that benefits upstream and downstream sectors [6]

Core Insights - The 12th National Mass Ice and Snow Season will be held in Changchun on December 26, highlighting the growing focus on the ice and snow economy in China [1] - China's ice and snow economy is transitioning from a policy-driven phase to a market demand-led phase, with a projected total scale of 1.2 trillion yuan by 2027 [1] Industry Development - The ice and snow economy has rapidly developed, creating a collaborative ecosystem from equipment manufacturing to cultural tourism [2] - The State Council's 2024 policy aims to enhance ice and snow sports facilities and services, increasing international competitiveness [1][2] Company Initiatives - Xue Ren Group is a leading manufacturer in the ice and snow industry, providing critical infrastructure for events like the Beijing Winter Olympics [2] - Changbai Mountain Tourism Co. has established a comprehensive management system for mountain scenic areas and snowfield operations, enhancing visitor experiences [2] Seasonal Challenges - The industry faces seasonal dependency issues, prompting companies to innovate and diversify offerings to maintain year-round engagement [4] - Qingdao Inbody Health Technology has developed snow simulation machines and ice facilities to create immersive experiences regardless of season [4] Innovation and Transformation - Companies are leveraging technological and service innovations to shift the ice and snow economy from seasonal to year-round activities, unlocking consumer potential [5]