Core Insights - The 12th National Mass Ice and Snow Season will be held in Changchun on December 26, highlighting the growing focus on the ice and snow economy in China [1] - China's ice and snow economy is transitioning from a policy-driven phase to a market demand-led phase, with a projected total scale of 1.2 trillion yuan by 2027 [1] Industry Development - The ice and snow economy has rapidly developed, creating a collaborative ecosystem from equipment manufacturing to cultural tourism [2] - The State Council's 2024 policy aims to enhance ice and snow sports facilities and services, increasing international competitiveness [1][2] Company Initiatives - Xue Ren Group is a leading manufacturer in the ice and snow industry, providing critical infrastructure for events like the Beijing Winter Olympics [2] - Changbai Mountain Tourism Co. has established a comprehensive management system for mountain scenic areas and snowfield operations, enhancing visitor experiences [2] Seasonal Challenges - The industry faces seasonal dependency issues, prompting companies to innovate and diversify offerings to maintain year-round engagement [4] - Qingdao Inbody Health Technology has developed snow simulation machines and ice facilities to create immersive experiences regardless of season [4] Innovation and Transformation - Companies are leveraging technological and service innovations to shift the ice and snow economy from seasonal to year-round activities, unlocking consumer potential [5]

Core Viewpoint - The article highlights the dedication of employees at Hainan Changying Fantasy Park during the Mid-Autumn Festival, showcasing their commitment to ensuring a joyful experience for visitors despite personal sacrifices [1][2]. Group 1: Employee Experience - Employee Li Huimin, a 95-born worker, shares her experience of working during the festival, emphasizing the need for flexible meal times based on visitor flow [1]. - Li has spent six Mid-Autumn Festivals on the job, reflecting on how her child has grown accustomed to her work schedule and supports her [1]. - The park's operations require teamwork, with employees taking turns to ensure that all positions are filled, even during busy periods [1]. Group 2: Operational Insights - The park employs nearly 160 staff members during the holiday, all of whom are actively engaged in their roles to maintain a safe and enjoyable environment for guests [2]. - The park's attractions, such as the carousel, are experiencing high visitor numbers, with over a thousand guests being served daily [1]. - Employees, including kitchen staff and maintenance workers, are working diligently behind the scenes to support the overall visitor experience during peak times [2].

Group 1 - The event "Ticket Root + Stimulating New Consumption Vitality" was launched in Xiangfang District, Harbin, allowing consumers to enjoy discounts at 66 participating businesses using their consumption receipts [1][2] - Consumers can redeem various offers without the need for apps or complex verification, enhancing convenience and engagement in local businesses [1] - The initiative aims to integrate various sectors such as cinema, tourism, hospitality, and dining, promoting a seamless consumer experience [2] Group 2 - The event is organized by multiple local government departments, focusing on leveraging consumption receipts to foster economic growth and cultural tourism integration [2] - There are plans to expand participation from more businesses, further developing the "Ticket Root +" economy to enhance consumer experiences and business benefits [2]