2 月 3日，游客在十三师红星一场星奇乐冰雪乐园内游玩。 兵团日报常驻记者 李乐 摄 入冬以来，十师北屯市积极举办健康欢乐跑、青少年速度滑冰、冰上龙舟赛等冰雪体育赛事，助力冬季 旅游升温。图为职工参加2026年冰上龙舟赛（资料图片）。兵团日报常驻记者 李正虎 摄 二师三十三团葫芦岛雪景航拍（摄于1月31日）。 兵团日报常驻记者 李嘉成 摄 ●兵团日报全媒体记者 朱丹丹 灯笼挂起、年味渐浓，除了围炉守岁、走亲访友，你是否也在寻找一种不一样的过年方式？今年春节， 不妨将目光投向西北——兵团正以冰雪为幕，上演一场集奇幻、温情与活力于一体的冬日盛宴。 这里，沙漠覆上"雪顶"，冰河化作乐园，"极光冰滑梯"穿越静谧湖面……每一处风景都在重新定义冬日 假期的可能。这个春节，不必重复熟悉的风景。或漫步于水墨画般的胡杨雾凇间静思；或在冰上龙舟的 鼓点与号子声中热血沸腾；抑或乘着雪地热气球，在静谧中仰望星空。这个新年，兵团不只送上祝福 语，更赠你一整片可玩、可感、可沉浸的冰雪天地。 何为"别样中国年"？来这里，自有答案。 第一站：二师三十三团葫芦岛景区 / 沙漠雪顶奇观 倘若你以为冰雪只属于森林与湖泊，塔克拉玛干沙漠边缘的冬日将 ...

Core Viewpoint - The ice dragon boat race held in Yinchuan, Ningxia, attracted nearly 800 participants from across the country, showcasing winter sports and promoting local consumption through various promotional activities [1][5]. Group 1: Event Overview - The ice dragon boat race took place in the Jinfeng District of Yinchuan, featuring around 800 competitors [1]. - The competition included 29 teams from 11 provinces, cities, and autonomous regions, with events for men, women, and mixed teams [5]. - The dragon boats used in the race measured 7.4 meters in length and 1.2 meters in width, with teams of 12 participants racing on the ice [3]. Group 2: Economic Impact - The event was supported by over 50 local merchants and large shopping malls in Yinchuan, offering discounts and promotions to enhance consumer engagement [5]. - The ice dragon boat race is an innovative extension of traditional water dragon boat sports, having a history of over ten years in Yinchuan [5].

Group 1 - The winter vacation has led to a surge in interest in ice and snow sports among youth, with ski camps becoming a popular activity [2][7] - In Shenyang, the Baiqingzhai Ski Resort is hosting a winter camp with six sessions, focusing on different skill levels for young learners [4] - The popularity of winter camps is attributed to their ability to provide physical exercise for children and alleviate parents' concerns about holiday activities [7] Group 2 - In Jilin Province, the number of young ski enthusiasts has increased significantly due to strong promotion from the local education department, leading to a peak in winter camp participation [9] - Jilin has introduced various initiatives to make ice and snow sports more accessible, including the opening of over 50 public ice rinks and the integration of ice sports into school curriculums [17] - The new urban night skiing track in Changchun allows residents to enjoy skiing conveniently, contributing to the local winter sports culture [10][12] Group 3 - In Hangzhou, the Daming Mountain ski resort has become a popular destination, attracting visitors with its upgraded facilities and beautiful scenery [18][20] - The ski resort has seen a 15% increase in visitor numbers compared to the previous year, positively impacting local dining and accommodation sectors [24] - The ice dragon boat race in Yinchuan has attracted nearly 800 participants from various regions, showcasing the growing interest in winter sports events [25][30]

Group 1 - The article highlights the revitalization of the cultural and tourism market in China due to innovative consumption patterns and new travel experiences during the holiday season [1][12] - The expansion of the high-speed rail network has made travel more accessible, connecting more regions and creating new tourism corridors, which significantly boosts the tourism market [2][5] - High-speed rail has led to a notable increase in visitor numbers at key attractions, such as the Yan'an Revolutionary Memorial Hall, which now receives an average of over 3,500 visitors daily, with high-speed rail passengers being the main contributors [4][3] Group 2 - The film market experienced a strong start during the New Year holiday, with box office revenues exceeding 620 million yuan, indicating a growing trend of cinema attendance as a popular holiday activity [8][10] - The variety of films released during the holiday season catered to diverse audience preferences, enhancing the overall cinema experience and driving foot traffic to adjacent entertainment venues [9][11] - Unique activities and events, such as ice dragon boat races and themed competitions, have emerged, stimulating consumer interest and spending during the holiday period [12][15] Group 3 - New consumption scenarios and innovative business models are being developed, such as transforming abandoned grain warehouses into art and dining spaces, which enhances consumer experiences and attracts foot traffic [17] - The integration of technology and immersive experiences in retail, such as interactive stores and DIY product customization, reflects a shift in consumer expectations towards service and lifestyle rather than just products [17]

Core Viewpoint - The expansion of China's high-speed rail network is significantly enhancing travel convenience and stimulating the cultural tourism market by creating new travel corridors and increasing tourist traffic to various destinations [1][4]. Group 1: Impact of High-Speed Rail on Tourism - The opening of new high-speed rail lines has led to a notable increase in tourist visits, with the average daily attendance at the Yan'an Revolutionary Memorial surpassing 3,500 visitors, primarily driven by high-speed rail travelers [4]. - Predictions indicate that the total number of tourists in Yan'an could exceed 50 million annually following the high-speed rail's introduction [4]. - The high-speed rail network in Ningxia has established a "2-hour cultural tourism circle," attracting visitors from major regions such as Beijing-Tianjin-Hebei and the Yangtze River Delta [6]. Group 2: Innovative Travel Experiences - A new themed train traveling to Mohe, known as "China's North Pole," offers passengers immersive experiences of Northeast culture, including traditional activities and performances [10][12]. - Unique activities such as ice dragon boat races and straw maze experiences are emerging, enhancing consumer engagement and stimulating spending during the holiday season [14][18]. - The integration of sports events, like the Xiangchao League in Hunan, has led to a surge in visitor numbers, with 5.4 million attendees and a consumption boost of 620 million yuan [20]. Group 3: New Consumption Scenarios - The consumer market is witnessing a revitalization with innovative scenarios and new business formats, such as repurposed grain warehouses for art exhibitions and dining experiences in Jiangsu [22]. - In Shanghai, the influx of flagship stores into traditional markets is transforming them into trendy hotspots, enhancing consumer experiences with immersive product trials [24]. - A large tech store in Shenzhen allows customers to interact with robots and customize products, emphasizing the shift towards experiential retail [26].

Group 1: High-Speed Rail Impact on Tourism - The expansion of China's high-speed rail network has transformed travel, making spontaneous trips a reality and significantly impacting people's lives [1] - The opening of new high-speed rail lines has created new "tourism corridors," injecting vitality into the cultural and tourism market [1] - After the high-speed rail opened, the Yan'an Revolutionary Memorial Hall has seen an average of over 3,500 visitors daily, with high-speed rail passengers being the main growth driver [5] - The city of Yan'an is expected to see its annual tourist volume exceed 50 million due to the high-speed rail [5] - The high-speed rail has not only improved travel speed but also introduced a new model for regional cultural and tourism industry development, creating a "2-hour tourism circle" for cities along the Ningxia rail network [7] Group 2: New Travel Trends and Experiences - Train travel has become a new trend for winter outings, with themed trains offering immersive experiences of regional culture, such as the "Shenzhou Arctic" train to Mohe [9] - Passengers on these themed trains can engage in traditional activities and enjoy performances, enhancing their travel experience [11] - The film market during the New Year holiday has seen a strong start, with box office revenues exceeding 620 million yuan, driving a consumption chain that includes dining and retail [12][14] - Various unique activities, such as ice dragon boat races and maze experiences, have emerged, stimulating consumer interest and enhancing the holiday experience [18][25] - The "Xiangchao" league in Hunan has significantly boosted local tourism and consumption, attracting 5.4 million visitors and generating 620 million yuan in revenue [28]

Core Insights - The ice and snow economy is experiencing significant growth, driven by various activities and investments in the sector [1][2][4][6] Group 1: Industry Developments - Harbin is launching ten ice and snow tourism routes and hosting over 20 large-scale events this winter, including the 6th Harbin Ice Festival and the 42nd Harbin International Ice and Snow Festival [2] - The Harbin Ice and Snow World is expanding from 1 million square meters to 1.2 million square meters, utilizing 400,000 cubic meters of ice and snow, incorporating more technology and entertainment elements [2] - The search volume for outdoor ski resorts on Meituan Travel has surged nearly 900% since mid-October, indicating a strong consumer interest in winter sports [3] Group 2: Company Initiatives - Sanfu Outdoor has opened 10 ski stores nationwide and plans to open 2 more in Beijing and Chongli, capitalizing on the outdoor sports and ice economy policies [4] - Xiyu Tourism is planning to develop winter ice and snow entertainment projects at Tian Shan Tian Chi scenic area, including ice dragon boat racing and snowmobiles [4] - Lijiang Co. is leveraging its unique geographical advantages at Yulong Snow Mountain to create a diverse range of ice and snow tourism products [4] Group 3: Market Trends - The sales of ski-related products surged during the "Double Eleven" shopping festival, with ski equipment sales increasing over tenfold in a single day [3] - Huafa Group's Shenzhen Qianhai Ice and Snow World has opened with a total area of approximately 100,000 square meters, featuring five professional ski slopes and recognized as the largest indoor ski center by Guinness World Records [5] - Analysts believe the ice and snow economy has a promising future, supported by policies and a complete industrial ecosystem that benefits upstream and downstream sectors [6]

Core Insights - The 12th National Mass Ice and Snow Season will be held in Changchun on December 26, highlighting the growing focus on the ice and snow economy in China [1] - China's ice and snow economy is transitioning from a policy-driven phase to a market demand-led phase, with a projected total scale of 1.2 trillion yuan by 2027 [1] Industry Development - The ice and snow economy has rapidly developed, creating a collaborative ecosystem from equipment manufacturing to cultural tourism [2] - The State Council's 2024 policy aims to enhance ice and snow sports facilities and services, increasing international competitiveness [1][2] Company Initiatives - Xue Ren Group is a leading manufacturer in the ice and snow industry, providing critical infrastructure for events like the Beijing Winter Olympics [2] - Changbai Mountain Tourism Co. has established a comprehensive management system for mountain scenic areas and snowfield operations, enhancing visitor experiences [2] Seasonal Challenges - The industry faces seasonal dependency issues, prompting companies to innovate and diversify offerings to maintain year-round engagement [4] - Qingdao Inbody Health Technology has developed snow simulation machines and ice facilities to create immersive experiences regardless of season [4] Innovation and Transformation - Companies are leveraging technological and service innovations to shift the ice and snow economy from seasonal to year-round activities, unlocking consumer potential [5]