2026年春节山西文旅市场：3526万人次游客带动消费达408亿元 中新网太原2月25日电 (刘小红)记者25日从山西省文化和旅游厅获悉，2026年春节假日，该省共接待国 内游客3526.36万人次，同比增长10.45%；实现旅游总花费408.92亿元，同比增长14.5%。全省80个重点 监测景区累计接待游客1106.68万人次，同比增长33.83%；累计门票收入2.74亿元，同比增长38.83%。 春节期间，山西省各地以大型主题灯会为核心载体，丰富夜间文旅供给，点亮春节"夜经济"。太原古县 城推出"欢乐中国年，古城奇遇记"系列活动，打造昼夜不间断的沉浸式体验；大同古都灯会布置了融合 历史文化与现代科技的五大主题板块彩灯，设置NPC互动；运城新绛县"绛州古城中国年"灯会的3D光 影秀让古老建筑在夜晚"活"起来，吸引了大量年轻游客；晋城龙马湖二十八星宿主题灯会让游客赞不绝 口。 山西推动传统非遗代表性项目转化为沉浸式文旅产品。王凤云摄 山西省聚焦游客需求，提升旅游服务品质。太原市免费开放市区内全部停车泊位及23处大型公共停车 场；忻州市推出特色文旅公交线路；晋中市实行住宿、停车优惠，景区延时开放；阳泉市推出门票 ...

2025年，内蒙古坚持"以文塑旅、以旅彰文"，全力推动文旅高质量发展。坚持深耕厚植，文旅融合纵深推进。草原林海、沙漠瀚海、长河大湖、冰天雪地的 生态优势加速转化为文旅动能，首批13家自治区旅游名县脱颖而出，六大秋季旅游产品惊艳亮相，20条研学主题线路、45条冰雪旅游线路串联起全域美景， 159项冰雪活动让"欢乐冰雪季"品牌声动草原，"全域全季"旅游图景愈发明晰。坚持服务至上，暖心体验赢誉八方。以游客需求为导向，全力优化旅游环 境，实现旅游投诉、负面反馈双下降超50%，游客满意度升至全国前列。"i游内蒙古"全域智慧文旅平台上线即受热捧，景区网络覆盖率提升至92%，智慧赋 能让旅途更便捷高效，"宾至如归"的文旅体验深入人心。坚持固本培元，文化事业繁荣发展。聚力精品创作，勇攀艺术高峰，《走进光里》等文艺作品荣获 文华奖、荷花奖、群星奖等，《千古马颂》入选第二批全国旅游演艺精品名录。文物活化利用成效显著，新增2个国家考古遗址公园，"中东铁路（呼伦贝尔 段）"获评国家文物局年度文物主题游径优秀案例，非遗传承保护系统推进。 2026年，内蒙古将牢牢把握铸牢中华民族共同体意识工作主线，锚定文化强区建设目标，以更大力度推进文 ...

Core Viewpoint - Heilongjiang Province is launching a series of cultural and tourism activities themed "Ice and Snow World, Dragon Horse Spirit" for the upcoming Spring Festival, aiming to provide a vibrant and festive experience for both locals and tourists [1]. Group 1: Tourism Activities - The province has introduced ten major travel routes for the Spring Festival, including "Snowy Adventure," "Northern Health and Wellness," and "Polar Crossing," featuring over a hundred unique tourism routes that offer experiences such as ice and snow tourism, rural tourism, educational travel, and border tourism [3]. - Specific routes include the "Harbin-Yabuli Snow Tourism Loop," "Qiqihar Snowy Crane Town," and "Mudanjiang Snowy Rhythm," among others, designed to showcase the region's winter charm [3]. Group 2: Cultural Exhibitions - Over 200 exhibitions and activities are planned, including the "National Treasures Gathering in Ice City" exhibition and various cultural showcases related to the Year of the Horse, allowing visitors to appreciate precious artifacts and traditional craftsmanship [5]. - Notable exhibitions include "Horse Dance New Year" and "Non-heritage Celebrating the New Year," which aim to deepen the understanding of traditional culture [5]. Group 3: Performing Arts - The second "Passionate Ice and Snow" tourism performance season has commenced, featuring over a hundred artistic performances across various venues, including theaters, tourist attractions, and urban areas, enhancing the cultural atmosphere during the New Year [7]. - Performances include "Gorgeous Beijing Opera" and interactive parades, making cultural experiences accessible to the public [7]. Group 4: Traditional Customs - More than 250 traditional activities are scheduled, such as the Harbin Ice Lantern Festival and various folk events, allowing tourists to immerse themselves in local customs and the festive spirit [8]. - Activities include snowball fights, dumpling-making competitions, and traditional dance performances, showcasing the vitality of the "Dragon Horse Spirit" [8]. Group 5: Shopping Promotions - Key commercial enterprises in the province are launching promotional activities, including discounts and gift offerings, featuring local products like "Heilongjiang Red Sausage" and "Qiqihar Barbecue" [9]. - The initiative aims to facilitate convenient shopping for tourists, highlighting the region's culinary and artisanal offerings [9]. Group 6: Special Activities - To enhance the value of visitors' experiences, Heilongjiang is introducing the "2026 Happy Shopping" special event during the Spring Festival, distributing over 200 million yuan in business and tourism consumption vouchers [10]. - This initiative invites tourists from all over to enjoy the unique flavors of the northern ice and snow [10].

Group 1 - Fushun has launched over 30 ice and snow scenes, 100 cultural and tourism activities, and 7 unique ice and snow routes, showcasing its commitment to developing an ice and snow economy and becoming a leading area for high-quality development in Liaoning [1] - The city received 7.06 million visitors during the 2024-2025 ice and snow season, marking a 91.95% increase year-on-year, and achieved a total tourism revenue of 3.85 billion yuan, up 118.13% from the previous year [2] - Fushun has upgraded its ice and snow product offerings, creating attractions that cater to various age groups and preferences, enhancing the winter experience for tourists [2] Group 2 - The city has strategically planned 7 unique ice and snow tourism routes, providing a comprehensive product system for one-day, two-day, and three-day tours, leveraging the benefits of high-speed rail [2] - Fushun is accelerating the construction of the Longgang Mountain Ski Resort, which will feature 28 ski trails and facilities ready for the "15th Winter Games" testing events by October 2026 [2] - The Tianwomen Mountain Ice River Secret Realm has become a popular destination, integrating local cultural elements and technology to create unique experiences, such as the "Ice Beast" technology experience hall [3]

Group 1 - The core event of the 2025-2026 winter season is the ice and snow team league held in Hohhot, featuring seven fun competitive activities such as ice dragon boat and ice cycling [2] - Inner Mongolia is promoting winter tourism with 159 unique cultural and tourism activities, 48 events, and 45 premium routes, creating a winter tourism development pattern that emphasizes "one place, one feature, exciting every month, and all regions can be visited" [2]

Group 1: Key Sports Achievements - Shanxi athletes achieved remarkable results at the 15th National Games, winning 6 gold, 8 silver, and 9 bronze medals across 27 major events and 144 minor events [1] - Su Yiming set a Guinness World Record for the most 1980-degree spins in a single snowboard run and won the World Cup title, becoming the first Chinese male snowboarder to win the "Crystal Ball" trophy [1] - The 16th Taiyuan Marathon attracted 40,000 participants from 33 countries, with a record registration of 164,315, enhancing the event's quality and scale [2] Group 2: Basketball and Football Developments - The "Jinchao League" engaged the community with 7,882 basketball matches, drawing 2.4 million spectators and achieving over 7.2 million media exposures [2] - Shanxi's professional football landscape saw the establishment of new teams and the successful maintenance of league positions, fostering a collaborative framework for men's and women's football [2] - Shanxi men's basketball team finished third in the CBA, matching their best historical record, while the women's team achieved their best ranking in five years [3] Group 3: Youth and Cultural Initiatives - Shanxi's youth sports programs excelled, with notable performances in the first National Youth Athletics Games and regional competitions [3] - The province promoted red sports culture through documentaries and various sports events, emphasizing the legacy of revolutionary history [3] Group 4: Economic and Event Growth - Shanxi launched six premium ice and snow sports tourism routes and issued 2 million yuan in ice consumption vouchers, marking a significant push in the ice economy [4] - The province's lottery sales reached a historic high of 7.098 billion yuan, contributing 1.623 billion yuan to public welfare [4] - The Asian Cup shooting event was successfully hosted in Shanxi, enhancing the province's international sports profile [4]

Economic Growth and Development - China's GDP has surpassed 140 trillion yuan for the first time, and the total retail sales of consumer goods have exceeded 50 trillion yuan, marking a successful conclusion to the "14th Five-Year Plan" [4] - The 2025 Central Economic Work Conference has outlined measures to boost consumption, including the implementation of special actions to stimulate consumption and expand the supply of quality goods and services [10] Consumer Market Activation - Various regions are actively exploring consumer opportunities, such as Harbin's introduction of ten ice and snow tourism routes to enhance winter tourism [8] - The implementation of a new round of "national subsidies" for consumer goods, including automobiles and home appliances, aims to stimulate demand [12] Investment and Infrastructure Development - Effective investment is highlighted as a key strategy for expanding domestic demand, with significant projects underway across various provinces, including modern irrigation systems and high-tech industries [12][13] - Major projects like the Jiangsu nuclear power plant and the Mengxi-Beijing-Tianjin-Hebei ultra-high voltage direct current transmission project are progressing, supporting stable investment and high-quality development [13][21] Innovation and Reform - The emphasis on innovation-driven development is evident, with regions like Anhui and Shenzhen implementing financial tools and action plans to support technological innovation and industry integration [18][21] - Local governments are optimizing the business environment through various measures, such as Jiangsu's 90 initiatives to promote fair competition and eliminate entry barriers [17] Employment and Social Welfare - Employment services are being enhanced through digital platforms, providing job seekers with better access to opportunities and training [24] - Initiatives to improve living standards include the distribution of childcare subsidies in Changsha, benefiting over 168,700 people with a total of 542 million yuan [26][28]

Economic Growth and Development - China's GDP has surpassed 140 trillion yuan for the first time, and the total retail sales of consumer goods have exceeded 50 trillion yuan, marking significant economic milestones [1] - The 2025 Central Economic Work Conference has outlined measures to boost consumption, including the implementation of special actions to stimulate consumption and expand the supply of quality goods and services [2][4] Investment and Infrastructure - Various regions are launching major projects to enhance investment, such as the modernization of irrigation systems and the construction of new energy facilities, which are crucial for high-quality development [3][4] - Recent advancements in major projects include the construction of nuclear power plants and high-voltage transmission lines, which support investment stability and high-quality growth [4] Consumer Market Activation - Harbin is promoting ice and snow tourism by launching themed travel routes and enhancing urban landscapes to attract visitors, highlighting the importance of consumer spending as a driver of economic growth [2] - Regions like Sichuan and Yunnan are introducing specialized trains and financial incentives to stimulate consumption and meet market demands [3] Innovation and Reform - The emphasis on innovation is evident in the establishment of testing platforms and financial tools to support technology-driven enterprises, aiming to enhance productivity and market competitiveness [7] - Local governments are implementing reforms to improve the business environment, such as optimizing service processes and reducing barriers to entry for new businesses [6][7] Employment and Social Welfare - Employment services are being digitized to better assist job seekers, with initiatives in various provinces to provide job training and create job opportunities for vulnerable groups [8][10] - The distribution of childcare subsidies in Changsha demonstrates efforts to enhance social welfare and support families, with funds being directly transferred to beneficiaries [9][10]

Core Insights - The concept of "ice and snow are also gold mountains and silver mountains," proposed by President Xi Jinping, has transformed into a vibrant practice, leading to the high-quality development of China's ice and snow industry [1][16] - The promotion of ice and snow sports within China is expected to engage two to three hundred million people, turning the vision of "300 million people participating in ice and snow sports" into reality [3][11] Group 1: Industry Development - The upcoming 9th Asian Winter Games will be held in Harbin on February 7, 2025, showcasing the growth of ice and snow sports in China [3] - The ice and snow tourism sector is entering a prosperous new phase, with an expected 360 million participants and a projected revenue of 450 billion yuan during the 2025-2026 winter season [11] - The ice and snow industry in China is anticipated to exceed one trillion yuan for the first time in 2025, indicating a significant economic impact [14] Group 2: Cultural and Recreational Impact - Ice and snow activities are becoming a part of daily life, with various events and attractions, such as the International Ocean Ice and Snow Festival and themed tourism routes, drawing large crowds [8][10] - The integration of ice and snow with local culture and tourism is creating new business opportunities, such as "ice and snow + folk customs" and "ice and snow + hot springs" [10] - The development of ice and snow sports is not only enhancing recreational options but also contributing to the economic well-being of communities across China [16]

Group 1: Core Insights - The development of the ice and snow economy is being promoted as a new growth point, integrating ice sports, culture, equipment, and tourism into a comprehensive industry chain [1] - Harbin Ice and Snow World has opened, featuring impressive ice sculptures and performances, and incorporates AI technology to enhance visitor experience [1] - The ice and snow economy is becoming a new driving force for high-quality development and international openness in Harbin, with significant tourist engagement [1] Group 2: Industry Developments - There is a growing demand for ice and snow equipment, with Heilongjiang Province encouraging companies to develop specialized and innovative products [2] - Various regions are implementing measures to boost ice and snow consumption, including issuing consumption vouchers and promoting regional collaboration [2] - The ice and snow economy is expanding beyond traditional regions, with new indoor ski facilities in cities like Guangzhou and Shenzhen, enhancing year-round engagement [3] Group 3: Economic Impact - The scale of China's ice and snow economy is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises nationwide [3] - The integration of ice and snow culture, tourism, sports, and equipment is being prioritized to enhance the overall industry ecosystem [3] - The Ministry of Culture and Tourism is focused on optimizing tourism product offerings to meet changing consumer demands, supporting sustainable high-quality development [3]