"这个寒假，我们用坚守代替休憩，用实践锤炼本领，这是最有意义的新年礼物。"作为实习团队队长，汪馨馨的 话语里满是收获与坚定。从1月8日到2月13日，她带领39名同学扎根良品铺子电商岗位，开启了一场从理论到实操 的全面蜕变，这也是该校电商专业连续三年开展上市企业寒假集中带薪实践。 初入职场，挑战接踵而至。对汪馨馨而言，不仅要快速跨越电商理论与OMS、千牛系统实操的鸿沟，应对团购客 服密集咨询、天猫平台业务对接的高强度工作，还要统筹39人的实习节奏，成为团队的"主心骨"。实习初期，不 少同学因应对顾客刁难受挫而情绪低落，有的因系统操作不熟练陷入焦虑，汪馨馨也因协调排班、对接企业带教 老师倍感压力。 幸运的是，企业提供的"一对一带教"模式为学子们保驾护航。汪馨馨跟着带教导师学习实操技巧与团队协调方 法，还经常与企业员工沟通，为队友们争取细致指导和情绪疏导。通勤路上，她主动分享"先处理情绪，再解决问 题"的服务技巧，同学们在相互交流中褪去青涩、找准节奏。 短学期实践的淬炼，让学子们收获满满。汪馨馨已能熟练掌握商品报价、售后处理、天猫团购运营等核心技能， 沟通表达、应急应变能力大幅提升，更懂得了团队统筹的责任与担当。团 ...

Core Insights - Baosheng E-commerce (NASDAQ:BZUN/HK:9991) reported a 5% year-on-year increase in total net revenue for Q3 2025, reaching 2.2 billion yuan, with e-commerce revenue growing by 2% to 1.8 billion yuan and brand management revenue surging by 20% to 400 million yuan [1] - The company’s strategic transformation is yielding positive results, with significant improvements in operational efficiency and profitability, as indicated by a substantial reduction in operating losses to 10.8 million yuan [1][3] - The focus on sustainable profitability and growth is evident in the company’s strategic layout, which includes optimizing distribution models and enhancing operational efficiency through technology [1][2] E-commerce Business Performance - In Q3 2025, Baosheng's e-commerce business generated net revenue of 1.8 billion yuan, a 2% increase year-on-year, with service revenue rising by 6% to 1.4 billion yuan [1][2] - The gross margin for the e-commerce distribution business improved by 300 basis points to 13.1%, driven by category matrix optimization and better inventory management [2] - The company achieved a turnaround in operating profit for the e-commerce segment, reporting 28 million yuan in Q3, marking a significant improvement compared to the same period last year [1][3] Brand Management Business Performance - The brand management segment continued its strong growth, with revenue increasing by 20% year-on-year to 396 million yuan, supported by improvements in key operational metrics [2][3] - The gross profit for the brand management business rose by 28% to 223 million yuan, with the gross margin increasing by 370 basis points to 56.6% [3] - The adjusted operating loss for the brand management segment narrowed by 30% year-on-year to 39 million yuan, reflecting enhanced operational efficiency [3] Strategic Initiatives - Baosheng E-commerce is expanding its brand management portfolio, including the ongoing rollout of GAP stores, with 11 new stores opened in Q3 2025, bringing the total to 163 [3] - The company is also enhancing its presence in the fashion sector with the introduction of the Hunter brand, which has opened 8 stores, further solidifying its market position [3] - The overall business structure is becoming more balanced, setting a solid foundation for future growth as both e-commerce and brand management segments show improved performance [3]