为帮助品牌商拓展政企市场提供加速平台，大会成立"十亿品牌联盟俱乐部"，华为、联想、美的、惠普、得力、金龙鱼、海尔、福临门、戴尔、格力等一批 知名品牌企业成为首批成员。同时，京东积极响应国家号召，联合品牌商发起"阳光采购"行动倡议，倡导诚信经营、保障正品、严守法规、阳光交易，树立 行业合规新标杆。 智通财经APP获悉，9月17日，"2025京东政企业务品牌商合作大会"在京举办。作为京东集团(09618)服务政企客户的重要窗口和To B业务的核心承载，京东 政企业务正式发布"千亿市场合伙人计划"，未来三年计划精准助力超 300 家品牌伙伴年销售额破亿元，联合打造超 10000 个采购爆款优品，共同服务超 1000 万政企客户。 权威数据显示，2024年全国数字化采购总额达到21.7万亿元，同比增长16.2%，数字化渗透率从2017年的5.3%跃升至2024年的11.5%，市场蓬勃发展。早在 2014 年，京东政企业务就率先推出电商化采购解决方案，开创了数字化采购先河，经过十余年深耕，服务超过800万家政企客户，其中包括3万+家大型客 户，覆盖了90%以上的在华世界500强企业，以及95%中国民营经济500强企业。 ...

Group 1 - The core viewpoint of the news is the launch of JD's "Billion Market Partner Program," aiming to assist over 300 brand partners in achieving annual sales exceeding 100 million yuan within three years, and to create over 10,000 popular procurement products to serve more than 10 million government and enterprise customers [1] - JD has established the "Billion Brand Alliance Club" to help brand merchants expand into the government and enterprise market, with notable members including Huawei, Lenovo, Midea, HP, and Dell [1] - JD's CEO emphasized the profound changes in the government procurement market and the company's commitment to the principles of "experience, cost, and efficiency," aiming to reduce operational costs and enhance business efficiency for partners [1] Group 2 - JD's government and enterprise business will focus on building a smart supply chain, enhancing its comprehensive service system that includes diverse product supply, intelligent procurement platforms, and nationwide logistics fulfillment [2] - According to authoritative data, the total digital procurement amount in China is expected to reach 21.7 trillion yuan in 2024, with a year-on-year growth of 16.2%, indicating a robust market development [2] - JD's government and enterprise business has served over 8 million government and enterprise customers, including over 30,000 large clients, covering more than 90% of the Fortune Global 500 companies in China [2]