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厂家必看!电商控价五大利器,精准打击乱价行为
Sou Hu Cai Jing· 2025-09-03 04:47
Core Viewpoint - Maintaining an online pricing system is crucial for safeguarding brand value, channel profits, and market order, and a systematic approach to e-commerce price control is essential [1] Group 1: Key Tools for E-commerce Price Control - Tool 1: Intellectual Property Complaints - A precise legal strike targeting unauthorized sales through trademark, copyright, and patent complaints, which can lead to severe penalties for violators [3] - Tool 2: Comprehensive Online Monitoring System - Utilizes AI and big data for 24/7 scanning of e-commerce platforms to identify pricing issues and trace unauthorized distributors [6] - Tool 3: Channel Segmentation and Traceability Management - Directly addresses the root cause of price chaos by implementing strict online sales agreements with distributors and utilizing product traceability measures [8] Group 2: Enforcement and Compliance Measures - Tool 4: Counterfeit Identification and Purchase Complaints - A rigorous method for dealing with persistent low-price counterfeit sellers through notarized purchases and authoritative counterfeit reports [12] - Tool 5: Official Price Control Tools - Leverages e-commerce platforms' built-in pricing control features to set minimum prices and restrict low-priced listings effectively [14] Group 3: Integrated Strategy - The five tools should work in synergy: monitoring systems identify targets, channel management and negotiation serve as initial measures, followed by intellectual property complaints and platform control tools for non-compliance, and counterfeit identification as a last resort for persistent offenders [14]
电商控价公司运作逻辑:渠道控价解析
Sou Hu Cai Jing· 2025-05-22 03:50
Core Insights - Price control companies implement various methods to manage and control product pricing, focusing on identifying price anomalies and violations, collecting evidence, and taking legal actions if necessary [1][2] Group 1: Price Control Process - Price control companies identify price anomalies and violations, collecting evidence such as price screenshots, transaction records, and product information [1] - Communication with non-compliant sellers may lead to voluntary price adjustments, while uncooperative sellers face formal complaints to e-commerce platforms [1] - Legal actions, including civil lawsuits and reporting to relevant authorities, are taken against severe violations to protect brand rights and market order [1] Group 2: Key Functions of Price Control Companies - Data monitoring tools are utilized for real-time tracking of product prices to detect low-price irregularities [2] - Channel management ensures products are sold through legitimate channels, preventing issues like gray market sales [2] - Actions such as warnings and penalties are enforced against identified low-price violations to maintain market price stability [2] - Intellectual property protection efforts are made to combat counterfeit products and uphold brand image [2] - Regular data analysis reports are provided to assist companies in decision-making and optimizing pricing strategies [2] - Training services are offered to enhance price compliance awareness among channel members and improve communication [2]