Core Insights - The event "Winter Snow Warm Sun Intangible Cultural Heritage China Year - Shenyang Winter Intangible Cultural Heritage IP Promotion Activity" successfully launched on February 8, showcasing Shenyang's unique intangible cultural heritage (ICH) food and culture [1] - A promotional video titled "The Taste of Intangible Heritage in Shenyang" was premiered, highlighting the connection between ICH food, ethnic culture, and local traditions, resonating strongly with the audience [1] - An electronic version of the "Shenyang Intangible Cultural Heritage Food Map" was released, serving as a practical guide for citizens and tourists to explore local ICH cuisine [1] Group 1 - The immersive experience of ICH and unique performances attracted significant attention, allowing the audience to closely engage with the essence of Shenyang's ICH [2] - The "Time Travel Through a Thousand Years - Immersive ICH Experience" featured nearly 20 ICH inheritors showcasing traditional crafts such as sugar figurines, ancient incense making, and ethnic embroidery [2] - The event included interactive experiences where visitors could participate in ICH production, enhancing their understanding of the craftsmanship and heritage behind these cultural practices [2] Group 2 - Traditional performances like Liao drum music and Northeast storytelling enriched the event, providing a vivid representation of local culture [2] - The immersive format allowed attendees to feel a tangible connection to the ICH, effectively achieving the goal of "experiencing ICH through time" and receiving unanimous praise from the audience [2]

Core Viewpoint - The event "Winter Snow Warm Sun Intangible Cultural Heritage China Year" was held in Shenyang, promoting local intangible cultural heritage (ICH) and enhancing the recognition of Shenyang's ICH cuisine [1] Group 1: Event Overview - The event took place on February 8 at the "Main Character" Ancient Style Performing Arts City in Shenyang's Dadong District [1] - A promotional video titled "Inheritance of Intangible Cultural Heritage: The Taste of Shenyang" was showcased, along with the launch of the electronic version of the "Shenyang Intangible Cultural Heritage Cuisine Map" [1] Group 2: Performances and Activities - Traditional theatrical performances included the production "National Essence and Color: The Return of the Child" by the Shenyang Peking Opera, which explored the cultural heritage of horse in Peking Opera [1] - The Shenyang Pingju Theatre presented classic segments from "The Yang Family Generals," "The Little Son-in-Law," and "Xie Yao Huan," highlighting the charm of Pingju art [1] Group 3: Immersive Experience - An immersive ICH experience area was set up, showcasing nearly 20 ICH projects such as Li's Sugar Figurines, traditional incense making, Liao San Cai pottery, Sibei archery, and Manchu embroidery [1] - Local ICH cuisine, including Liao cuisine, Dongguan's "Four Unique Dishes," and Laobian Dumplings, were featured alongside performances of Northeast traditional music like Liao Zhong Drum and Northeast Big Drum [1] Group 4: Organizers - The event was guided by the Shenyang Municipal Party Committee Propaganda Department and organized by the Shenyang Municipal Bureau of Culture, Tourism, and Radio and Television, along with Shenyang Broadcasting and Television Station [1]

（来源：沈阳晚报） 马年礼物重磅发布 转自：沈阳晚报 本次活动还重磅发布马年礼物这一全新非遗IP成果，以非遗技艺赋能新春美好寓意。在乙巳辞旧、丙午 迎新的美好时刻，沈阳非遗代表性传承人们以匠心迎新春、以创意塑IP，精心打造出以马元素为核心的 马年礼物，将马年的美好寓意与非遗技艺深度融合，让龙马精神的美好期许凝于指尖、藏于好物，成为 沈阳非遗IP的全新载体，为市民新春佳节增添了独具文化特色的美好选择。为推动非遗与文旅演艺的深 度融合、创新发展，激发非遗创新创造活力，本次活动搭建起非遗传承与文旅融合的长效合作平台，成 为非遗IP赋能消费新场景的重要举措。 持续深耕沈阳非遗IP打造与开发 此次沈阳冬日非遗IP推广活动的成功举办，是沈阳继续推动非遗传承热潮、探索非遗保护与活态传承新 路径的生动实践，不仅全景式展现了沈阳特色非遗IP的风采，成功打造了非遗与文旅深度融合的沉浸式 消费新场景，更点燃了非遗热度，提升了沈阳非遗IP的品牌影响力，为沈阳文旅融合发展注入了新的动 力。 2月8日下午，由中共沈阳市委宣传部指导，沈阳市文化旅游和广播电视局携手沈阳广播电视台主办 的"冬日雪暖阳 非遗中国年——沈阳冬日非遗IP推广活动" ...

Core Viewpoint - The integration of intangible cultural heritage (ICH) into contemporary life has revitalized traditional culture, making it a vibrant part of urban cultural practices during the New Year celebrations [3][4][8]. Group 1: Cultural Activities - Various ICH activities have become central to New Year celebrations, showcasing the dynamic nature of traditional culture beyond static museum displays [3][4]. - The Shenyang ICH Boutique Exhibition, which started on December 17, 2025, attracted numerous visitors, highlighting the unique charm of traditional crafts and the spirit of artisans [4]. - Notable ICH representatives demonstrated their skills, allowing visitors to engage with the beauty of ICH through live performances and interactive experiences [4][7]. Group 2: Performances and Experiences - Traditional performances, including Peking opera and local comedic acts, were featured prominently, enhancing the festive atmosphere and showcasing the depth of ICH [6]. - Interactive workshops at the Shenyang Museum allowed participants to create traditional crafts, fostering a hands-on appreciation for ICH [7]. - The combination of ICH with modern entertainment, such as rock music festivals, illustrated the versatility and relevance of traditional culture in contemporary settings [7]. Group 3: Cultural Products and Legacy - A dedicated section for ICH souvenirs at the exhibition allowed visitors to purchase unique items, promoting the preservation of cultural heritage [8]. - The popularity of ICH creative products in various cultural venues indicates a growing interest among the public in traditional crafts and their significance [8]. - The Shenyang cultural authorities emphasized the importance of ICH as a vital part of the city's cultural identity, aiming to encourage public engagement and appreciation [8].