Core Insights - The event "Winter Snow Warm Sun Intangible Cultural Heritage China Year - Shenyang Winter Intangible Cultural Heritage IP Promotion Activity" successfully launched on February 8, showcasing Shenyang's unique intangible cultural heritage (ICH) food and culture [1] - A promotional video titled "The Taste of Intangible Heritage in Shenyang" was premiered, highlighting the connection between ICH food, ethnic culture, and local traditions, resonating strongly with the audience [1] - An electronic version of the "Shenyang Intangible Cultural Heritage Food Map" was released, serving as a practical guide for citizens and tourists to explore local ICH cuisine [1] Group 1 - The immersive experience of ICH and unique performances attracted significant attention, allowing the audience to closely engage with the essence of Shenyang's ICH [2] - The "Time Travel Through a Thousand Years - Immersive ICH Experience" featured nearly 20 ICH inheritors showcasing traditional crafts such as sugar figurines, ancient incense making, and ethnic embroidery [2] - The event included interactive experiences where visitors could participate in ICH production, enhancing their understanding of the craftsmanship and heritage behind these cultural practices [2] Group 2 - Traditional performances like Liao drum music and Northeast storytelling enriched the event, providing a vivid representation of local culture [2] - The immersive format allowed attendees to feel a tangible connection to the ICH, effectively achieving the goal of "experiencing ICH through time" and receiving unanimous praise from the audience [2]

Core Viewpoint - The event "Winter Snow Warm Sun Intangible Cultural Heritage China Year" was held in Shenyang, promoting local intangible cultural heritage (ICH) and enhancing the recognition of Shenyang's ICH cuisine [1] Group 1: Event Overview - The event took place on February 8 at the "Main Character" Ancient Style Performing Arts City in Shenyang's Dadong District [1] - A promotional video titled "Inheritance of Intangible Cultural Heritage: The Taste of Shenyang" was showcased, along with the launch of the electronic version of the "Shenyang Intangible Cultural Heritage Cuisine Map" [1] Group 2: Performances and Activities - Traditional theatrical performances included the production "National Essence and Color: The Return of the Child" by the Shenyang Peking Opera, which explored the cultural heritage of horse in Peking Opera [1] - The Shenyang Pingju Theatre presented classic segments from "The Yang Family Generals," "The Little Son-in-Law," and "Xie Yao Huan," highlighting the charm of Pingju art [1] Group 3: Immersive Experience - An immersive ICH experience area was set up, showcasing nearly 20 ICH projects such as Li's Sugar Figurines, traditional incense making, Liao San Cai pottery, Sibei archery, and Manchu embroidery [1] - Local ICH cuisine, including Liao cuisine, Dongguan's "Four Unique Dishes," and Laobian Dumplings, were featured alongside performances of Northeast traditional music like Liao Zhong Drum and Northeast Big Drum [1] Group 4: Organizers - The event was guided by the Shenyang Municipal Party Committee Propaganda Department and organized by the Shenyang Municipal Bureau of Culture, Tourism, and Radio and Television, along with Shenyang Broadcasting and Television Station [1]

Core Viewpoint - The event "Winter Snow Warm Sun - Intangible Cultural Heritage China Year" successfully promoted Shenyang's unique intangible cultural heritage (ICH) IP, enhancing cultural experiences for citizens and tourists while integrating traditional culture with modern tourism [3][7]. Group 1: Event Overview - The event was organized by the Shenyang Municipal Party Committee's Publicity Department and aimed to promote Shenyang's unique ICH IP through various formats, including immersive experiences and online engagement [3]. - It enriched the cultural life of citizens during the New Year and aimed to revitalize traditional culture, enhancing the popularity of ICH [3][7]. Group 2: ICH IP Releases - Multiple ICH IPs were launched, including a promotional video titled "Inheritance of ICH - The Taste of Shenyang," which highlights the cultural significance of Shenyang's ICH cuisine [4]. - An electronic version of the "Shenyang ICH Food Map" was introduced to guide citizens and tourists in exploring local delicacies, serving as a practical tool for experiencing Shenyang's culinary culture [4]. - A series of short videos titled "Follow the Staff to Taste ICH" was initiated to provide immersive experiences of ICH food preparation and tasting, increasing the visibility of Shenyang's ICH cuisine [4]. Group 3: Artistic Performances - The event featured performances from two national-level ICH drama projects, including a new Peking opera piece and classic selections from Shenyang's Pingju opera, enriching the artistic depth of Shenyang's ICH [5]. - An immersive experience area showcased nearly twenty ICH projects, allowing visitors to engage with traditional crafts and culinary arts, enhancing their understanding of ICH [5]. Group 4: New ICH IP Launch - A new ICH IP called "Horse Year Gift" was introduced, combining traditional craftsmanship with the auspicious symbolism of the Year of the Horse, providing culturally unique gift options for the New Year [6]. - The event aimed to foster collaboration between ICH and cultural tourism, creating new consumption scenarios and promoting innovative development [6]. Group 5: Future Development - The successful execution of the event reflects Shenyang's commitment to promoting ICH and exploring new paths for its protection and active transmission [7]. - Shenyang plans to continue developing its ICH IP, integrating it with tourism and new consumption scenarios to enhance cultural experiences for citizens and tourists [7].

Core Viewpoint - The integration of intangible cultural heritage (ICH) into contemporary life has revitalized traditional culture, making it a vibrant part of urban cultural practices during the New Year celebrations [3][4][8]. Group 1: Cultural Activities - Various ICH activities have become central to New Year celebrations, showcasing the dynamic nature of traditional culture beyond static museum displays [3][4]. - The Shenyang ICH Boutique Exhibition, which started on December 17, 2025, attracted numerous visitors, highlighting the unique charm of traditional crafts and the spirit of artisans [4]. - Notable ICH representatives demonstrated their skills, allowing visitors to engage with the beauty of ICH through live performances and interactive experiences [4][7]. Group 2: Performances and Experiences - Traditional performances, including Peking opera and local comedic acts, were featured prominently, enhancing the festive atmosphere and showcasing the depth of ICH [6]. - Interactive workshops at the Shenyang Museum allowed participants to create traditional crafts, fostering a hands-on appreciation for ICH [7]. - The combination of ICH with modern entertainment, such as rock music festivals, illustrated the versatility and relevance of traditional culture in contemporary settings [7]. Group 3: Cultural Products and Legacy - A dedicated section for ICH souvenirs at the exhibition allowed visitors to purchase unique items, promoting the preservation of cultural heritage [8]. - The popularity of ICH creative products in various cultural venues indicates a growing interest among the public in traditional crafts and their significance [8]. - The Shenyang cultural authorities emphasized the importance of ICH as a vital part of the city's cultural identity, aiming to encourage public engagement and appreciation [8].