Market Overview - The online beauty device market is projected to reach a GMV of 69.51 billion yuan for electronic beauty devices and 10.81 billion yuan for LED beauty devices in the rolling year ending January 2024, with a total online GMV for facial beauty tools exceeding 89.4 billion yuan [10][15][14] - The overall online interaction volume for beauty devices reached 3.08 billion, with a total online voice volume of 7.31 million, indicating significant consumer engagement [10][14] Brand Performance - Domestic brands are showing strong momentum, with four out of the top ten electronic beauty device sales being domestic brands, capturing 52.9% of the market share, while five out of the top ten LED beauty device sales are also domestic brands, holding 75.5% of the market [10][19] - The leading brand on Douyin for electronic beauty devices is Jimo, with sales between 1.5 billion to 2 billion yuan and a market share of 18.48% [21] Consumer Insights - The primary consumers of beauty devices are women, with over 70% of interactions coming from female users, and 79% of users aged 18-34, indicating a youthful demographic [12][2] - The main concern for users is the efficacy of the products, with over 42% prioritizing effectiveness, particularly in anti-aging and skin tightening [2][12] Marketing Trends - Xiaohongshu is identified as a key platform for product discovery, with AMIRO's posts reaching 9,888, while Douyin focuses on live-streaming sales, with over 95% of top brands utilizing this method [2][11] - The trend is moving towards multi-functional and high-efficiency products that cater to specific skincare needs, such as targeted treatments for different skin areas and conditions [2][12] Pricing Analysis - There is a significant price disparity in the market, with foreign brands like Silk and Initial averaging over three times the price of domestic brands, which are more affordable [10][28] - The average price of electronic beauty devices among the top brands varies greatly, with the highest priced at 11,128 yuan and the lowest around 3,549 yuan [28][29]