Core Viewpoint - The demand for anti-wrinkle and firming skincare products in China is rapidly increasing, with the retail market expected to reach 64.027 billion yuan in 2024, reflecting a year-on-year growth of 21.50%. Consumers are shifting from a focus on single efficacy to multi-functional products that offer benefits such as anti-free radical and skin barrier repair, marking a transition from "ingredient stacking" to "mechanism-driven" innovations in the industry [1][16]. Overview - Anti-wrinkle and firming skincare products aim to improve skin wrinkles and enhance elasticity and firmness. Their mechanisms include supplementing or stimulating the synthesis of collagen and elastin, improving skin moisture content and barrier function, inhibiting the activity of enzymes that damage skin structure, and providing antioxidant and anti-inflammatory effects to mitigate skin aging [2][5]. Development History - The domestic skincare market was in its infancy before the 1990s, with limited demand for anti-wrinkle products. The introduction of these products began in the 1990s, primarily through imported brands. Post-2010, the market experienced rapid growth due to increased consumer awareness and economic development, leading to the rise of domestic brands that began to compete effectively with multinational companies [5][6]. Market Policies - The Chinese government has implemented a series of policies to enhance the development of the cosmetics industry, including regulations on production quality management, adverse reaction monitoring, and electronic registration. These policies aim to promote standardization and high-quality development in the anti-wrinkle and firming skincare sector [10][11]. Industry Chain - The upstream of the anti-wrinkle and firming skincare industry includes suppliers of active ingredients like hyaluronic acid and peptides, as well as suppliers of moisturizing agents and packaging materials. The downstream consists of various sales channels, including department stores, supermarkets, specialty stores, beauty salons, and e-commerce platforms [13][15]. Consumer Insights - The consumer base for anti-wrinkle and firming products is predominantly female, accounting for over 85%, while the male anti-aging market is growing at a rate of 30%. The core consumer group is aged 26-35, focusing on preventive anti-aging and multifunctional products. Safety is the primary concern for 94.93% of consumers, significantly impacting repurchase rates and brand trust [15][16]. Competitive Landscape - The market is becoming increasingly competitive, with international brands like Estée Lauder, L'Oréal, Procter & Gamble, and Shiseido dominating the mid-to-high-end segments. Domestic brands such as Proya, Chando, and Marubi are gaining significant market share due to their understanding of local consumer preferences and competitive pricing [19][22]. Future Trends - The future demand for anti-aging products will focus on multi-functional benefits, including anti-wrinkle, anti-free radical, and skin barrier repair. There is a growing emphasis on emotional value, with over half of female consumers willing to purchase products that offer additional emotional satisfaction, prompting brands to enhance their offerings through packaging design and brand storytelling [27][29].

Market Overview - The Chinese foundation makeup market is expected to grow steadily, with the market size increasing from 73.19 billion yuan in 2022 to 93.70 billion yuan in 2024, and is projected to exceed 100 billion yuan in 2025, indicating a healthy and active industry phase [1][9][10] - Online sales are dominated by Douyin, which holds a 51.23% share of the online GMV, followed by Taobao with 29.02%, while Pinduoduo has surpassed JD, highlighting the potential of lower-tier markets [1][12][15] Consumer Insights - The core consumer group is aged 31-35, with 37.54% residing in third-tier cities or below; nearly 90% of consumers have skin blemishes, emphasizing the demand for coverage and long-lasting makeup [2][5] - Daily commuting (64.36%) and social gatherings (85.64%) are the primary usage scenarios, with consumers preferring natural makeup (70.24%) and valuing lightweight, breathable, and long-lasting products [2][5] Product Trends - The market is witnessing continuous upgrades in long-lasting makeup technology, with brands like Caitang and Laose achieving 24-hour wear through patented technologies; the trend of combining makeup with skincare is becoming mainstream [2][7] - Scene-specific innovations, such as mini portable products and exclusive solutions for different occasions, are gaining popularity, along with cultural empowerment and IP collaborations enhancing product appeal [2][7] Competitive Landscape - The foundation makeup category is primarily dominated by basic foundation products, with Douyin users showing a strong preference for three-dimensional makeup effects [1][16] - Estee Lauder leads the foundation liquid market on Taobao, while Douyin is dominated by brands like Passional Lover; in the cushion category, YSL has a significant advantage on Taobao, while Douyin is a stronghold for domestic brands like Ruikefu and Laose [1][25][29] Category Performance - The foundation makeup products can be categorized into four main types: base makeup, makeup primer, local touch-up products, and setting products [7] - The basic foundation category holds a dominant position across platforms, with Douyin's local touch-up category accounting for 8.7%, reflecting users' pursuit of a three-dimensional makeup look [1][16]

Market Overview - The online beauty device market is projected to reach a GMV of 69.51 billion yuan for electronic beauty devices and 10.81 billion yuan for LED beauty devices in the rolling year ending January 2024, with a total online GMV for facial beauty tools exceeding 89.4 billion yuan [10][15][14] - The overall online interaction volume for beauty devices reached 3.08 billion, with a total online voice volume of 7.31 million, indicating significant consumer engagement [10][14] Brand Performance - Domestic brands are showing strong momentum, with four out of the top ten electronic beauty device sales being domestic brands, capturing 52.9% of the market share, while five out of the top ten LED beauty device sales are also domestic brands, holding 75.5% of the market [10][19] - The leading brand on Douyin for electronic beauty devices is Jimo, with sales between 1.5 billion to 2 billion yuan and a market share of 18.48% [21] Consumer Insights - The primary consumers of beauty devices are women, with over 70% of interactions coming from female users, and 79% of users aged 18-34, indicating a youthful demographic [12][2] - The main concern for users is the efficacy of the products, with over 42% prioritizing effectiveness, particularly in anti-aging and skin tightening [2][12] Marketing Trends - Xiaohongshu is identified as a key platform for product discovery, with AMIRO's posts reaching 9,888, while Douyin focuses on live-streaming sales, with over 95% of top brands utilizing this method [2][11] - The trend is moving towards multi-functional and high-efficiency products that cater to specific skincare needs, such as targeted treatments for different skin areas and conditions [2][12] Pricing Analysis - There is a significant price disparity in the market, with foreign brands like Silk and Initial averaging over three times the price of domestic brands, which are more affordable [10][28] - The average price of electronic beauty devices among the top brands varies greatly, with the highest priced at 11,128 yuan and the lowest around 3,549 yuan [28][29]

Core Insights - The global foundation market is projected to reach $19.29 billion by 2030, with the Chinese foundation market expected to grow from 52.6 billion yuan in 2023 to 61 billion yuan by 2025 [1][2] - Domestic brands are increasingly competing with international giants in the foundation segment, showcasing a surge in new product launches and innovative formulations [1][3] Group 1: Market Trends - The foundation category has become one of the fastest-growing segments in the Chinese beauty industry this year, with a significant increase in new product offerings [1][3] - A total of over 60 new foundation products have been launched by various brands, with domestic brands accounting for at least 42 of these [3][12] - The foundation segment holds a dominant position in the overall makeup market, representing 65.5% of the market share and achieving a year-on-year growth of 30.5% [8][9] Group 2: Product Innovations - The trend of multi-functional products is gaining traction, with many new foundations combining various benefits such as skincare, sun protection, and makeup [12][20] - Notable new products include the "seven-in-one" sunscreen makeup primer from Huaxizi and the "24-hour skincare" cushion from Aikang, which cater to specific skin concerns [15][16] - Innovations in holding technology and unique formulations are key competitive factors, with brands like Fangli and Juzhu focusing on advanced powder technologies to enhance product performance [18][19] Group 3: Competitive Landscape - International brands continue to dominate traditional e-commerce platforms, while domestic brands are gaining ground on emerging platforms like Douyin [10][20] - The price range for foundation products is primarily concentrated between 0-300 yuan, with a significant preference for products priced under 100 yuan [10][11] - The market is characterized by a dual competitive landscape, where international brands leverage technology and brand reputation, while domestic brands focus on cost-effectiveness and innovation [20][21]