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分众传媒(002027):互联网客户驱动增长,年内再次分红提高股东回报
Guotou Securities· 2025-10-31 04:09
Investment Rating - The report maintains a "Buy-A" rating for the company with a 6-month target price of 9 yuan [5][3]. Core Views - The company reported a Q3 2025 revenue of 3.494 billion yuan, a year-on-year increase of 6.08%, and a net profit attributable to shareholders of 1.575 billion yuan, up 6.85% year-on-year. For the first three quarters of 2025, total revenue reached 9.607 billion yuan, reflecting a 3.73% increase, while net profit was 4.240 billion yuan, up 6.87% year-on-year [1][2]. - The revenue recovery is driven by increased investment from internet clients, which saw a significant year-on-year growth of 89.22%, while the daily consumer goods segment experienced a decline of 10.87% [2]. - The company has implemented cost reduction strategies, resulting in a decrease in operating costs to 903 million yuan in Q3 2025, leading to a gross margin increase to 74.10% [1]. Summary by Sections Financial Performance - Q3 2025 revenue was 3.494 billion yuan, with a 6.08% year-on-year growth and a 7.37% quarter-on-quarter increase. The first three quarters of 2025 saw total revenue of 9.607 billion yuan, a 3.73% increase [1]. - The net profit for Q3 2025 was 1.575 billion yuan, up 6.85% year-on-year, with a net profit for the first three quarters of 4.240 billion yuan, reflecting a 6.87% increase [1]. Cost Management - The company achieved a reduction in operating costs to 903 million yuan in Q3 2025, contributing to a gross margin increase of 74.10%, up 2.66 percentage points from the previous quarter [1]. - The expense ratios for sales, management, and R&D remained stable, with sales expense ratio at 18.85%, management expense ratio at 4.19%, and R&D expense ratio at 0.40% [1]. Shareholder Returns - The company announced a cash dividend of 0.50 yuan per share for Q3 2025, totaling 722 million yuan, which, combined with a previous dividend of 1.444 billion yuan, brings the total to 2.166 billion yuan, representing approximately 51.09% of the net profit for the first three quarters [2]. Future Outlook - The company expects to achieve revenues of 13.257 billion yuan, 15.245 billion yuan, and 16.770 billion yuan for 2025, 2026, and 2027 respectively, with net profits projected at 5.845 billion yuan, 6.567 billion yuan, and 7.079 billion yuan for the same years [3][8].