Investment Rating - The investment rating for the company is "Buy-A" with a target price of 10 CNY over the next six months [2][6]. Core Views - The company demonstrates strong operational resilience and cost control capabilities, with short-term performance growth expected to benefit from the recovery of advertising budgets due to macroeconomic improvement. There remains significant room for revenue recovery compared to the peak revenue of approximately 14.8 billion CNY in 2021 [2][6]. - The collaboration with Alipay's "Touch and Grab Red Packet" initiative is anticipated to transition the company's advertising model from brand advertising to performance-based advertising, enhancing return on investment (ROI) for advertisers [5][6]. - The ongoing acquisition and integration of New Tide is expected to optimize the competitive landscape, potentially enhancing the company's media value and bargaining power within the industry [5][6]. Financial Performance Summary - For the first half of 2025, the company achieved a revenue of 6.112 billion CNY, a year-on-year increase of 2.43%, and a net profit attributable to shareholders of 2.664 billion CNY, up 6.87% year-on-year [1]. - In Q2 2025, the company reported a revenue of 3.255 billion CNY, reflecting a year-on-year growth of 0.52% and a quarter-on-quarter increase of 13.9%. Internet revenue surged by 89.22% year-on-year, while daily consumer goods revenue declined by 10.97% [1][2]. - The gross profit margin improved significantly to 71.43% in Q2 2025, up 6.72 percentage points from the previous quarter, driven by cost reductions from media point optimization [1][2]. Future Earnings Projections - The company is projected to achieve revenues of 12.913 billion CNY, 13.946 billion CNY, and 15.340 billion CNY for the years 2025, 2026, and 2027, respectively. Corresponding net profits are expected to be 5.816 billion CNY, 6.058 billion CNY, and 6.519 billion CNY [6][7]. - The earnings per share (EPS) is forecasted to be 0.40 CNY, 0.42 CNY, and 0.45 CNY for the years 2025, 2026, and 2027, respectively [6][7]. Market Position and Strategy - The company has a total market capitalization of approximately 120 billion CNY, with a share price of 8.31 CNY as of August 29, 2025 [2]. - The integration of New Tide is seen as a strategic move to enhance the company's operational efficiency and market competitiveness, with expectations of improved revenue and profit margins post-acquisition [5][6].

Group 1 - The A-share market's three major indices closed mixed, with the CSI 300 Media (secondary industry) index at 805.98 points [1] - The CSI 300 Media index has increased by 0.50% over the past month, decreased by 1.56% over the past three months, and has declined by 4.08% year-to-date [1] - The CSI 300 index categorizes its 300 sample stocks into 11 primary industries, 35 secondary industries, over 90 tertiary industries, and more than 200 quaternary industries [1] Group 2 - The CSI 300 Media index is entirely composed of stocks from the Shenzhen Stock Exchange, with a 100.00% allocation [1] - Within the CSI 300 Media index, the industry composition includes 51.48% from Other Advertising and Marketing, 20.50% from Interactive Media, 16.19% from Gaming, and 11.83% from Video Media [1] - The index sample is adjusted biannually, with adjustments occurring on the next trading day after the second Friday of June and December [2]

Investment Rating - The report maintains a "Buy-A" rating for the company, with a 6-month target price of 8 yuan [5]. Core Views - The company demonstrates strong operational resilience, benefiting from the recovery of the advertising market, with revenue growth in both 2024 and Q1 2025 [1][3]. - The company is actively expanding its overseas presence, particularly in Southeast Asia, to capture the growing demand from Chinese advertisers [2]. - The acquisition of New Wave Media for 8.3 billion yuan is expected to optimize the competitive landscape in the industry, although it will test the integration capabilities of the company in the short term [2][3]. Financial Performance - In 2024, the company achieved revenue of 12.262 billion yuan (yoy +3.01%) and a net profit of 5.155 billion yuan (yoy +6.8%) [1]. - For Q1 2025, the company reported revenue of 2.858 billion yuan (yoy +4.7%) and a net profit of 1.135 billion yuan (yoy +9.14%) [1]. - The proposed dividend for 2024 is 3.322 billion yuan, resulting in a payout ratio of 64.43% [1]. Future Projections - The company is projected to achieve revenues of 13.058 billion yuan, 13.449 billion yuan, and 14.122 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 5.715 billion yuan, 5.800 billion yuan, and 6.118 billion yuan [3][10]. - The expected EPS for 2025, 2026, and 2027 is 0.40 yuan, 0.40 yuan, and 0.42 yuan respectively [3][10]. Market Position - The company has a competitive edge with a high gross margin of 66.27% in 2024, supported by strong cost control measures [1]. - The company’s market capitalization is approximately 99.22 billion yuan, with a current share price of 6.87 yuan [5].